{"id":12324,"date":"2024-08-27T15:58:40","date_gmt":"2024-08-27T15:58:40","guid":{"rendered":"https:\/\/viqtor.eu\/?p=12324"},"modified":"2024-08-27T16:24:44","modified_gmt":"2024-08-27T16:24:44","slug":"rgpd-et-intelligence-artificielle-dans-le-marketing-digital","status":"publish","type":"post","link":"https:\/\/viqtor.eu\/sl\/gdpr-in-umetna-inteligenca-v-digitalnem-marketingu\/","title":{"rendered":"GDPR in umetna inteligenca v digitalnem marketingu"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"12324\" class=\"elementor elementor-12324\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c9be6fe ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c9be6fe\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e2ef8c ot-flex-column-vertical elementor-invisible\" data-id=\"4e2ef8c\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f0d5bd elementor-widget elementor-widget-heading\" data-id=\"6f0d5bd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Kako uskladiti GDPR in umetno inteligenco v digitalnem tr\u017eenju: <br>Najbolj\u0161e prakse za varstvo podatkov<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec50a8b elementor-widget__width-inherit elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ec50a8b\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/viqtor.eu\/sl\/zahtevajte-predstavitev\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-long-arrow-alt-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Zahtevajte predstavitev<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-315f2d0 ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"315f2d0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-6e001c9 ot-flex-column-vertical\" data-id=\"6e001c9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4bca12c elementor-widget elementor-widget-text-editor\" data-id=\"4bca12c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Hiter razvoj<strong> digitalni marketing<\/strong> vodilo do vse ve\u010dje integracije<strong>umetna inteligenca<\/strong> (umetne inteligence) v poslovnih strategijah, kar jim omogo\u010da zagotavljanje prilagojenih izku\u0161enj, analizo ogromnih koli\u010din podatkov in optimizacijo kampanj. Vendar pa ta tehnolo\u0161ka preobrazba spro\u017ea znatne izzive na podro\u010dju varstva osebnih podatkov, zlasti v evropskem kontekstu z <strong>Splo\u0161na uredba o varstvu podatkov<\/strong> (GDPR). Od za\u010detka veljavnosti GDPR uvaja stroga pravila za zagotavljanje zaupnosti in varnosti uporabni\u0161kih podatkov.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-325d036 ot-flex-column-vertical\" data-id=\"325d036\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c250f0c elementor-widget elementor-widget-image\" data-id=\"c250f0c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"626\" height=\"440\" src=\"https:\/\/viqtor.eu\/wp-content\/uploads\/2024\/08\/Concilier-RGPD-et-Intelligence-Artificielle-dans-le-Marketing-Digital.avif\" class=\"attachment-large size-large wp-image-12337\" alt=\"Usklajevanje GDPR in umetne inteligence v digitalnem tr\u017eenju\" srcset=\"https:\/\/viqtor.eu\/wp-content\/uploads\/2024\/08\/Concilier-RGPD-et-Intelligence-Artificielle-dans-le-Marketing-Digital.avif 626w, https:\/\/viqtor.eu\/wp-content\/uploads\/2024\/08\/Concilier-RGPD-et-Intelligence-Artificielle-dans-le-Marketing-Digital-300x211.avif 300w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ba71737 ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ba71737\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5aa71a9 ot-flex-column-vertical\" data-id=\"5aa71a9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-685a1dc elementor-widget elementor-widget-text-editor\" data-id=\"685a1dc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Umetna inteligenca se s svojo sposobnostjo obdelave in analize ob\u010dutljivih podatkov nahaja na razpotju teh vpra\u0161anj, kar zahteva ve\u010djo budnost pri spo\u0161tovanju <strong>zakonske zahteve<\/strong>Zaradi tega konteksta morajo podjetja ponovno premisliti o svojih praksah, da ne le izkoristijo prednosti umetne inteligence, temve\u010d tudi zagotovijo\u2026 <strong>stroga skladnost z GDPR<\/strong>.<\/p><p>Namen tega \u010dlanka je voditi podjetja skozi ta ob\u010dutljiv proces. Raziskal bo najbolj\u0161e prakse za uskladitev uporabe umetne inteligence z zahtevami GDPR in ponudil konkretne strategije za za\u0161\u010dito uporabni\u0161kih podatkov, hkrati pa izkoristil potencial umetne inteligence v digitalnem tr\u017eenju.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2900442 ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2900442\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c09a0b3 ot-flex-column-vertical\" data-id=\"c09a0b3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82a246c elementor-widget__width-initial elementor-widget elementor-widget-iheading\" data-id=\"82a246c\" data-element_type=\"widget\" data-widget_type=\"iheading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ot-heading\">\r\n\t        <h3 class=\"main-heading\">Na\u010drt bloga <\/h3>\t    <\/div>\r\n\t    \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e90835 ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e90835\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0758f98 ot-flex-column-vertical\" data-id=\"0758f98\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ad4a928 ot-view-default elementor-widget elementor-widget-ot-icon-list\" data-id=\"ad4a928\" data-element_type=\"widget\" data-widget_type=\"ot-icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t        <div class=\"ot-icon-list-wrapper\">\r\n\t        \t<ul class=\"unstyle ot-icon-list-items\">\r\n\t        \t\t\t        \t\t\t<li class=\"ot-icon-list-item\">\r\n\t        \t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"title-link\" href=\"#1-id\">\r\n\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<span class=\"ot-icon-list-icon\">\r\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-arrow-alt-circle-right\"><\/i>\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"ot-icon-list-text\">1. Razumevanje izzivov umetne inteligence v lu\u010di GDPR<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t        \t\t\t<\/li>\r\n\t        \t\t\t        \t\t\t<li class=\"ot-icon-list-item\">\r\n\t        \t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"title-link\" href=\"#2-id\">\r\n\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<span class=\"ot-icon-list-icon\">\r\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-arrow-alt-circle-right\"><\/i>\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"ot-icon-list-text\">2. Spo\u0161tovanje na\u010del GDPR v kontekstu umetne inteligence<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t        \t\t\t<\/li>\r\n\t        \t\t\t        \t\t\t<li class=\"ot-icon-list-item\">\r\n\t        \t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"title-link\" href=\"#3-id\">\r\n\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<span class=\"ot-icon-list-icon\">\r\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-arrow-alt-circle-right\"><\/i>\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"ot-icon-list-text\">3. Najbolj\u0161e prakse za za\u0161\u010dito podatkov v projektih umetne inteligence<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t        \t\t\t<\/li>\r\n\t        \t\t\t        \t\t\t<li class=\"ot-icon-list-item\">\r\n\t        \t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"title-link\" href=\"#4-id\">\r\n\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<span class=\"ot-icon-list-icon\">\r\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-arrow-alt-circle-right\"><\/i>\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"ot-icon-list-text\">4. \u0160tudije primerov: Podjetja, ki usklajujejo GDPR in umetno inteligenco<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t        \t\t\t<\/li>\r\n\t        \t\t\t        \t\t\t<li class=\"ot-icon-list-item\">\r\n\t        \t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"title-link\" href=\"#5-id\">\r\n\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<span class=\"ot-icon-list-icon\">\r\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-arrow-alt-circle-right\"><\/i>\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"ot-icon-list-text\">5. Prihodnost umetne inteligence in GDPR v digitalnem tr\u017eenju<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t        \t\t\t<\/li>\r\n\t        \t\t\t        \t<\/ul>\r\n\t        <\/div>\r\n\t    \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-43feca7 elementor-section-content-middle 1-classe ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"43feca7\" data-element_type=\"section\" id=\"1-id\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-914e396 ot-column-items-center ot-flex-column-vertical\" data-id=\"914e396\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68965b7 elementor-widget__width-initial elementor-widget elementor-widget-iheading\" data-id=\"68965b7\" data-element_type=\"widget\" data-widget_type=\"iheading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ot-heading\">\r\n\t        <h2 class=\"main-heading\">1. Razumevanje izzivov umetne inteligence v lu\u010di GDPR<\/h2>\t    <\/div>\r\n\t    \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-16cb85e ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"16cb85e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-02a6caf ot-flex-column-vertical\" data-id=\"02a6caf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39d0de0 elementor-widget elementor-widget-text-editor\" data-id=\"39d0de0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><span style=\"color: #003366;\">Narava umetne inteligence in uporaba podatkov<\/span><\/h4><p>L&#039;<strong>umetna inteligenca<\/strong> (UI) uporablja napredne tehnike, kot so strojno u\u010denje, napovedna analitika in personalizacija, za obdelavo in izkori\u0161\u010danje ogromnih koli\u010din podatkov. Te tehnologije omogo\u010dajo podjetjem bolj\u0161e razumevanje vedenja potro\u0161nikov, izbolj\u0161anje tr\u017eenjskih strategij in zagotavljanje bolj ciljno usmerjenih izku\u0161enj. Vendar pa ti procesi zahtevajo dostop do osebnih podatkov, kar spro\u017ea kriti\u010dna vpra\u0161anja glede zasebnosti in skladnosti s predpisi, vklju\u010dno z GDPR.<\/p><h4><span style=\"color: #003366;\">Mo\u017ene te\u017eave, povezane z umetno inteligenco in varstvom podatkov<\/span><\/h4><p>Integracija<strong>Umetna inteligenca v digitalnem marketingu<\/strong> ni brez tveganj. Eden glavnih izzivov je pomanjkanje preglednosti: uporabljeni algoritmi so pogosto nepregledni, zaradi \u010desar uporabniki te\u017eko razumejo, kako se njihovi podatki obdelujejo. Poleg tega lahko umetna inteligenca povzro\u010di nenamerne pristranskosti, kar vodi do diskriminatornih odlo\u010ditev. Nenazadnje mno\u017ei\u010dno zbiranje podatkov, ki so pogosto potrebni za modele umetne inteligence, predstavlja veliko tveganje v primeru uhajanja ali zlorabe. Ti izzivi zahtevajo strog pristop za zagotovitev varstva osebnih podatkov ob hkratnem izkori\u0161\u010danju zmogljivosti umetne inteligence.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d6db81 elementor-section-content-middle ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d6db81\" data-element_type=\"section\" id=\"2-id\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b46229 ot-column-items-center ot-flex-column-vertical\" data-id=\"5b46229\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb091f5 elementor-widget__width-initial elementor-widget elementor-widget-iheading\" data-id=\"bb091f5\" data-element_type=\"widget\" data-widget_type=\"iheading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ot-heading\">\r\n\t        <h2 class=\"main-heading\">2. Spo\u0161tovanje na\u010del GDPR v kontekstu umetne inteligence<\/h2>\t    <\/div>\r\n\t    \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7776d12 ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7776d12\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9be863b ot-flex-column-vertical\" data-id=\"9be863b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aa471c8 elementor-widget elementor-widget-text-editor\" data-id=\"aa471c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><span style=\"color: #003366;\">Minimizacija podatkov<\/span><\/h4><p>Na\u010delo minimizacije podatkov je v sredi\u0161\u010du <strong>GDPR<\/strong> in je \u0161e posebej pomemben v kontekstu umetne inteligence. Od podjetij zahteva, da omejijo zbiranje osebnih podatkov na tisto, kar je nujno potrebno za doseganje dolo\u010denih tr\u017eenjskih ciljev. V kontekstu umetne inteligence to pomeni, da je treba zbirati in uporabljati le bistvene informacije, s \u010dimer se izognemo sku\u0161njavi kopi\u010denja ogromne koli\u010dine podatkov \u00bbza vsak slu\u010daj\u00ab. Ta pristop ne le zmanj\u0161uje tveganja kr\u0161itev zasebnosti, temve\u010d tudi optimizira u\u010dinkovitost algoritmov, saj jih osredoto\u010da na specifi\u010dne <strong>ustrezni podatki<\/strong>.<\/p><h4><span style=\"color: #003366;\">Preglednost in uporabni\u0161ke informacije<\/span><\/h4><p>Preglednost je \u0161e ena <strong>temeljni steber GDPR<\/strong>Ko gre za uporabo umetne inteligence, morajo podjetja uporabnike jasno obvestiti o tem, kako algoritmi obdelujejo njihove podatke. To vklju\u010duje pregledno komunikacijo o namenih obdelave, vrstah zbranih podatkov in mo\u017enih posledicah za uporabnike. Uporaba razumljivih razlag in izogibanje tehni\u010dnemu \u017eargonu je bistvenega pomena za zagotovitev, da se uporabniki lahko informirano odlo\u010dajo.<\/p><h4><span style=\"color: #003366;\">Izrecno soglasje<\/span><\/h4><p>Pridobitev izrecnega soglasja uporabnikov je klju\u010dna zahteva v<strong>Vloga za GDPR<\/strong>Podjetja morajo izvajati u\u010dinkovite strategije, s katerimi zagotovijo, da uporabniki v celoti razumejo, kako bo umetna inteligenca uporabljala njihove podatke, preden dajo soglasje. To lahko vklju\u010duje uporabo jasnih in podrobnih obrazcev za soglasje, skupaj s podrobnimi mo\u017enostmi, ki uporabnikom omogo\u010dajo, da natan\u010dno izberejo vrste obdelave, v katere sogla\u0161ajo. Obve\u0161\u010dena privolitev ni le zakonska zahteva, temve\u010d tudi na\u010din za vzpostavitev zaupanja uporabnikov v prakse podjetja.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5743ef2 elementor-section-content-middle ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5743ef2\" data-element_type=\"section\" id=\"3-id\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-06c74d7 ot-column-items-center ot-flex-column-vertical\" data-id=\"06c74d7\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e77867 elementor-widget__width-initial elementor-widget elementor-widget-iheading\" data-id=\"6e77867\" data-element_type=\"widget\" data-widget_type=\"iheading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ot-heading\">\r\n\t        <h2 class=\"main-heading\">3. Najbolj\u0161e prakse za za\u0161\u010dito podatkov v projektih umetne inteligence<\/h2>\t    <\/div>\r\n\t    \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2eb8b69 ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2eb8b69\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-da0d9a3 ot-flex-column-vertical\" data-id=\"da0d9a3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a45413 elementor-widget elementor-widget-text-editor\" data-id=\"6a45413\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><span style=\"color: #003366;\">Anonimizacija in psevdonimizacija<\/span><\/h4><p>Anonimizacija in psevdonimizacija sta bistveni tehniki za za\u0161\u010dito uporabni\u0161kih identitet pri obdelavi podatkov z umetno inteligenco. <strong>Anonimizacija<\/strong> vklju\u010duje spreminjanje podatkov na tak na\u010din, da jih ni ve\u010d mogo\u010de povezati z dolo\u010deno osebo, zaradi \u010desar jo je nemogo\u010de identificirati. <strong>Psevdonimizacija<\/strong>Po drugi strani pa nadome\u0161\u010da prepoznavne podatke z identifikatorji ali kodami, hkrati pa omogo\u010da ponovno identifikacijo podatkov, \u010de je potrebno, pod nadzorovanimi pogoji. Te metode pomagajo zmanj\u0161ati tveganja kr\u0161itev zasebnosti, hkrati pa \u0161e vedno u\u010dinkovito izkori\u0161\u010dajo podatke za algoritme umetne inteligence.<\/p><h4><span style=\"color: #003366;\">Ocena u\u010dinka na varstvo podatkov (DPIA)<\/span><\/h4><p>Pred za\u010detkom projekta umetne inteligence je klju\u010dnega pomena izvesti <strong>Ocena u\u010dinka na varstvo podatkov (DPIA)<\/strong>Ta ocena pomaga prepoznati morebitna tveganja za zasebnost uporabnikov in razviti ukrepe za njihovo ubla\u017eitev. Oceno u\u010dinka na varstvo podatkov je treba izvesti, kadar obdelava podatkov predstavlja visoka tveganja, na primer v primeru projektov umetne inteligence, ki obdelujejo ob\u010dutljive podatke ali velike koli\u010dine osebnih podatkov. Podrobna ocena u\u010dinka na varstvo podatkov pomaga zagotoviti, da so prakse obdelave podatkov skladne z zahtevami GDPR, in \u0161\u010diti pravice uporabnikov.<\/p><h4><span style=\"color: #003366;\">Upravljanje podatkov<\/span><\/h4><p>Vzpostavite trdno <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/viqtor.eu\/sl\/upravljanje-podatkov\/\"><strong>upravljanje podatkov<\/strong><\/a><\/span> je klju\u010dnega pomena za zagotavljanje skladnosti in varnosti informacij, ki jih obdeluje umetna inteligenca. To vklju\u010duje oblikovanje strogih notranjih politik za upravljanje podatkov, opredelitev odgovornosti za varstvo podatkov in izvajanje rednih pregledov za preverjanje skladnosti. Dobro upravljanje ne le varuje osebne podatke, temve\u010d tudi ohranja zaupanje uporabnikov in zagotavlja odgovorno upravljanje tehnologij umetne inteligence.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6942a29 elementor-section-content-middle ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6942a29\" data-element_type=\"section\" id=\"4-id\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6519057 ot-column-items-center ot-flex-column-vertical\" data-id=\"6519057\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9702273 elementor-widget__width-initial elementor-widget elementor-widget-iheading\" data-id=\"9702273\" data-element_type=\"widget\" data-widget_type=\"iheading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ot-heading\">\r\n\t        <h2 class=\"main-heading\">4. \u0160tudije primerov: Podjetja, ki usklajujejo GDPR in umetno inteligenco<\/h2>\t    <\/div>\r\n\t    \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ab0c896 ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ab0c896\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df49ea8 ot-flex-column-vertical\" data-id=\"df49ea8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-171a9ac elementor-widget elementor-widget-text-editor\" data-id=\"171a9ac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Nekatera podjetja so uspe\u0161no integrirala umetno inteligenco, hkrati pa so izpolnjevala stroge zahteve GDPR. Na primer <strong>Spotify<\/strong> uporablja umetno inteligenco za personalizacijo glasbenih priporo\u010dil, hkrati pa uporablja politiko zmanj\u0161evanja podatkov, saj zbira le informacije, ki so potrebne za izbolj\u0161anje uporabni\u0161ke izku\u0161nje. Podobno, <strong>L&#039;Or\u00e9al<\/strong> je implementiral sisteme umetne inteligence za analizo preferenc potro\u0161nikov in optimizacijo svojih tr\u017eenjskih kampanj, hkrati pa zagotavlja popolno preglednost uporabe podatkov in pridobivanje izrecnega soglasja na vsakem koraku postopka.<\/p><p style=\"text-align: center;\"><strong><span style=\"color: #003366;\">Ta podjetja dokazujejo, da je mogo\u010de uskladiti umetno inteligenco in GDPR z uporabo strogih strategij. Prvi\u010d, zmanj\u0161evanje podatkov mora biti osrednjega pomena za vsako strategijo umetne inteligence, da se prepre\u010di prekomerno zbiranje informacij. Drugi\u010d, bistvena je preglednost: uporabniki morajo biti na jasen in dostopen na\u010din obve\u0161\u010deni o tem, kako se njihovi podatki obdelujejo. Nenazadnje je za vzpostavitev zaupanja vrednega odnosa z uporabniki klju\u010dnega pomena pridobitev izrecne privolitve, ne le za zbiranje podatkov, temve\u010d tudi za njihovo obdelavo s strani umetne inteligence. Ti primeri lahko navdihnejo druga podjetja, da sprejmejo podobne prakse za zdru\u017eevanje inovacij in skladnosti.<\/span><\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-127b056 elementor-section-content-middle ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"127b056\" data-element_type=\"section\" id=\"5-id\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6147ecc ot-column-items-center ot-flex-column-vertical\" data-id=\"6147ecc\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62e2c22 elementor-widget__width-initial elementor-widget elementor-widget-iheading\" data-id=\"62e2c22\" data-element_type=\"widget\" data-widget_type=\"iheading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ot-heading\">\r\n\t        <h2 class=\"main-heading\">5. Prihodnost umetne inteligence in GDPR v digitalnem tr\u017eenju<\/h2>\t    <\/div>\r\n\t    \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3146d21 ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3146d21\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c4ba0b5 ot-flex-column-vertical\" data-id=\"c4ba0b5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d6a291 elementor-widget elementor-widget-text-editor\" data-id=\"7d6a291\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><span style=\"color: #003366;\">Zakonodajni razvoj<\/span><\/h4><p>Kot<strong>umetna inteligenca<\/strong> Z razvojem svetovnega gospodarstva se bodo razvijali tudi predpisi o varstvu podatkov, kot je GDPR. Evropska unija \u017ee preu\u010duje posebne zakonodajne okvire za umetno inteligenco, s poudarkom na etiki, preglednosti in obvladovanju tveganj. Podjetja bi zato morala pri\u010dakovati morebitne spremembe GDPR ali uvedbo novih predpisov, ki bi lahko nalo\u017eili dodatne zahteve glede varstva podatkov in algoritemske odgovornosti.<\/p><h4><span style=\"color: #003366;\">Trendi in inovacije<\/span><\/h4><p>Da bi ostala skladna s predpisi in hkrati izkoristila tehnolo\u0161ki napredek, morajo podjetja sprejeti proaktiven pristop. To vklju\u010duje vklju\u010devanje na\u010del &quot;\u00a0<strong>zasebnost \u017ee po zasnovi<\/strong>\u00ab, kjer je varstvo podatkov vklju\u010deno v zasnovo sistemov umetne inteligence. Poleg tega bi lahko vlaganje v tehnologije, kot je federativno u\u010denje, ki omogo\u010da usposabljanje modelov umetne inteligence brez centralizacije osebnih podatkov, postalo pomemben trend. Nenazadnje bodo morala podjetja ostati agilna in pozorno spremljati zakonodajne novosti, da bi hitro prilagodila svoje prakse in ohranila ravnovesje med inovacijami in skladnostjo. Predvidevanje teh novosti bo podjetjem omogo\u010dilo, da izkoristijo prednosti umetne inteligence, hkrati pa spo\u0161tujejo pravice uporabnikov in upo\u0161tevajo prihodnje predpise.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e115189 elementor-section-content-middle ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e115189\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-500ed7e ot-column-items-center ot-flex-column-vertical\" data-id=\"500ed7e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1bf8ef5 elementor-widget__width-initial elementor-widget elementor-widget-iheading\" data-id=\"1bf8ef5\" data-element_type=\"widget\" data-widget_type=\"iheading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ot-heading\">\r\n\t        <h2 class=\"main-heading\">Zaklju\u010dek<\/h2>\t    <\/div>\r\n\t    \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-27e8a0d ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"27e8a0d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a27ec95 ot-flex-column-vertical\" data-id=\"a27ec95\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a80d4a5 elementor-widget elementor-widget-text-editor\" data-id=\"a80d4a5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Uskladi<strong> umetna inteligenca in GDPR v digitalnem marketingu<\/strong> je klju\u010dni izziv za podjetja. Dobre prakse vklju\u010dujejo <strong>zmanj\u0161anje zbranih podatkov<\/strong>, tam<strong> preglednost do uporabnikov<\/strong>in<strong>pridobitev izrecnega soglasja<\/strong>Konkretni primeri ka\u017eejo, da je mogo\u010de integrirati umetno inteligenco ob spo\u0161tovanju zakonskih zahtev in sprejemanju strogih in eti\u010dnih strategij.<\/p><p>Izvajanje teh praks je bistvenega pomena za podjetja, da za\u0161\u010ditijo osebne podatke in hkrati v celoti izkoristijo prednosti umetne inteligence. Proaktiven in eti\u010den pristop k uporabi umetne inteligence ne bo le pomagal zagotoviti skladnosti z GDPR, temve\u010d bo tudi okrepil zaupanje uporabnikov. \u010ce \u017eelite izvedeti ve\u010d, si oglejte na\u0161o <span style=\"color: #003366;\"><a style=\"color: #003366;\" href=\"https:\/\/viqtor.eu\/sl\"><strong>Platforma za skladnost z GDPR, Viqtor<\/strong><\/a><\/span>in poskrbite, da boste v svojih tr\u017eenjskih pobudah v ospredju varstva podatkov.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a9c8a85 ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"a9c8a85\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a8e44e ot-flex-column-vertical\" data-id=\"2a8e44e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77eeb1e elementor-widget elementor-widget-iheading\" data-id=\"77eeb1e\" data-element_type=\"widget\" data-widget_type=\"iheading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ot-heading\">\r\n\t        <h2 class=\"main-heading\">Pogosto zastavljena vpra\u0161anja<\/h2>\t    <\/div>\r\n\t    \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-853e7ff ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"853e7ff\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-49cb1a7 ot-flex-column-vertical\" data-id=\"49cb1a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-eaaec4f ot-flex-column-vertical\" data-id=\"eaaec4f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cc094ae elementor-widget__width-initial elementor-widget elementor-widget-toggle\" data-id=\"cc094ae\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2131\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2131\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-long-arrow-alt-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-long-arrow-alt-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Kako lahko umetna inteligenca spo\u0161tuje na\u010delo minimizacije podatkov?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2131\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2131\"><p>Umetna inteligenca se mora omejiti na zbiranje in obdelavo le podatkov, ki so nujno potrebni za doseganje opredeljenih tr\u017eenjskih ciljev. Podjetja morajo zasnovati algoritme, ki optimizirajo delovanje in hkrati zmanj\u0161ujejo uporabo ob\u010dutljivih podatkov.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2132\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-2132\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-long-arrow-alt-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-long-arrow-alt-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Kako zagotoviti preglednost umetne inteligence za uporabnike?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2132\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-2132\"><p>Podjetja bi morala jasno pojasniti, kako algoritmi umetne inteligence uporabljajo podatke, vklju\u010dno z nameni in mo\u017enimi rezultati, pri \u010demer bi se morala izogibati tehni\u010dnemu \u017eargonu.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2133\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-2133\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-long-arrow-alt-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-long-arrow-alt-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Kako pridobiti informirano soglasje za uporabo umetne inteligence?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2133\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-2133\"><p>Izrecno soglasje je mogo\u010de pridobiti tako, da uporabnike podrobno obvestimo o obdelavi njihovih podatkov s strani umetne inteligence in jim ponudimo podrobne mo\u017enosti.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2134\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-2134\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-long-arrow-alt-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-long-arrow-alt-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Kaj storiti v primeru neskladnosti?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2134\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-2134\"><p>V primeru neskladnosti je klju\u010dnega pomena hitro ukrepanje z odpravljanjem praks in posvetovanjem s strokovnjaki, da se zagotovi popolna skladnost.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-9e0f2b5 ot-flex-column-vertical\" data-id=\"9e0f2b5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-56a956f ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"56a956f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c578332 ot-flex-column-vertical\" data-id=\"c578332\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-963e7a1 elementor-section-content-middle ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"963e7a1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b3df60d ot-flex-column-vertical\" data-id=\"b3df60d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d16d9be elementor-widget elementor-widget-iheading\" data-id=\"d16d9be\" data-element_type=\"widget\" data-widget_type=\"iheading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ot-heading\">\r\n\t        \t            <span>\/\/ NOVICE<\/span>\r\n\t        <h2 class=\"main-heading\">Preberite nedavne novice<\/h2>\t    <\/div>\r\n\t    \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-568a726 ot-flex-column-vertical\" data-id=\"568a726\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8992c4d ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8992c4d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c7a2ed6 ot-flex-column-vertical\" data-id=\"c7a2ed6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6750e8f elementor-widget elementor-widget-ipost_carousel\" data-id=\"6750e8f\" data-element_type=\"widget\" data-widget_type=\"ipost_carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\r\n\t\t<div class=\"post-carousel pgrid\" data-show=\"3\" data-scroll=\"2\" data-dots=\"false\" data-arrow=\"true\">\r\n         \r\n\r\n\t\t\t\t<article class=\"post-box blog-item\">\r\n\t\t\t\t\t<div class=\"post-inner\">\r\n\t\t\t\t\t    \t\t\t\t\t        <div class=\"entry-media\">\r\n\t\t\t\t\t\t\t\t<div class=\"post-cat\"><span class=\"posted-in\"><a href=\"https:\/\/viqtor.eu\/sl\/kategorija\/blog\/\" rel=\"category tag\">Blog<\/a><\/span><\/div>\t\t\t\t\t\t\t\t<a href=\"https:\/\/viqtor.eu\/sl\/vplivi-gdpr-na-digitalni-marketing\/\">\r\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"601\" height=\"520\" src=\"https:\/\/viqtor.eu\/wp-content\/uploads\/2025\/04\/shutterstock_2595007207-601x520.jpg\" class=\"attachment-engitech-slider-post-thumbnail size-engitech-slider-post-thumbnail wp-post-image\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\t\t\t\t\t       \r\n\t\t\t\t\t    \t\t\t\t\t    <div class=\"inner-post\">\r\n\t\t\t\t\t\t\t<div class=\"entry-header\">\r\n\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<h3 class=\"entry-title\"><a href=\"https:\/\/viqtor.eu\/sl\/vplivi-gdpr-na-digitalni-marketing\/\" rel=\"bookmark\">Vplivi GDPR na digitalni marketing<\/a><\/h3>\r\n\t\t\t\t\t\t\t<\/div><!-- .entry-header -->\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<div class=\"btn-readmore\">\r\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/viqtor.eu\/sl\/vplivi-gdpr-na-digitalni-marketing\/\"><i class=\"flaticon-right-arrow-1\"><\/i>Preberi ve\u010d<\/a>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/article>\r\n\r\n\t         \r\n\r\n\t\t\t\t<article class=\"post-box blog-item\">\r\n\t\t\t\t\t<div class=\"post-inner\">\r\n\t\t\t\t\t    \t\t\t\t\t        <div class=\"entry-media\">\r\n\t\t\t\t\t\t\t\t<div class=\"post-cat\"><span class=\"posted-in\"><a href=\"https:\/\/viqtor.eu\/sl\/kategorija\/blog\/\" rel=\"category tag\">Blog<\/a><\/span><\/div>\t\t\t\t\t\t\t\t<a href=\"https:\/\/viqtor.eu\/sl\/gdpr-in-umetna-inteligenca-kaksni-so-prihodnji-izzivi\/\">\r\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"601\" height=\"520\" src=\"https:\/\/viqtor.eu\/wp-content\/uploads\/2023\/05\/A-qui-sapplique-le-Reglement-General-sur-la-Protection-des-Donnees-RGPD-601x520.webp\" class=\"attachment-engitech-slider-post-thumbnail size-engitech-slider-post-thumbnail wp-post-image\" alt=\"Za koga velja Splo\u0161na uredba o varstvu podatkov (GDPR)?\" \/>\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\t\t\t\t\t       \r\n\t\t\t\t\t    \t\t\t\t\t    <div class=\"inner-post\">\r\n\t\t\t\t\t\t\t<div class=\"entry-header\">\r\n\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<h3 class=\"entry-title\"><a href=\"https:\/\/viqtor.eu\/sl\/gdpr-in-umetna-inteligenca-kaksni-so-prihodnji-izzivi\/\" rel=\"bookmark\">GDPR in umetna inteligenca: kak\u0161ni so prihodnji izzivi?<\/a><\/h3>\r\n\t\t\t\t\t\t\t<\/div><!-- .entry-header -->\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<div class=\"btn-readmore\">\r\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/viqtor.eu\/sl\/gdpr-in-umetna-inteligenca-kaksni-so-prihodnji-izzivi\/\"><i class=\"flaticon-right-arrow-1\"><\/i>Preberi ve\u010d<\/a>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/article>\r\n\r\n\t         \r\n\r\n\t\t\t\t<article class=\"post-box blog-item\">\r\n\t\t\t\t\t<div class=\"post-inner\">\r\n\t\t\t\t\t    \t\t\t\t\t        <div class=\"entry-media\">\r\n\t\t\t\t\t\t\t\t<div class=\"post-cat\"><span class=\"posted-in\"><a href=\"https:\/\/viqtor.eu\/sl\/kategorija\/blog\/\" rel=\"category tag\">Blog<\/a><\/span><\/div>\t\t\t\t\t\t\t\t<a href=\"https:\/\/viqtor.eu\/sl\/gdpr-in-racunalnistvo-v-oblaku-kako-zagotoviti-skladnost\/\">\r\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"334\" src=\"https:\/\/viqtor.eu\/wp-content\/uploads\/2025\/04\/shutterstock_1383796784.jpg\" class=\"attachment-engitech-slider-post-thumbnail size-engitech-slider-post-thumbnail wp-post-image\" alt=\"GDPR in ra\u010dunalni\u0161tvo v oblaku: kako zagotoviti skladnost?\" srcset=\"https:\/\/viqtor.eu\/wp-content\/uploads\/2025\/04\/shutterstock_1383796784.jpg 500w, https:\/\/viqtor.eu\/wp-content\/uploads\/2025\/04\/shutterstock_1383796784-300x200.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\t\t\t\t\t       \r\n\t\t\t\t\t    \t\t\t\t\t    <div class=\"inner-post\">\r\n\t\t\t\t\t\t\t<div class=\"entry-header\">\r\n\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<h3 class=\"entry-title\"><a href=\"https:\/\/viqtor.eu\/sl\/gdpr-in-racunalnistvo-v-oblaku-kako-zagotoviti-skladnost\/\" rel=\"bookmark\">GDPR in ra\u010dunalni\u0161tvo v oblaku: kako zagotoviti skladnost?<\/a><\/h3>\r\n\t\t\t\t\t\t\t<\/div><!-- .entry-header -->\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<div class=\"btn-readmore\">\r\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/viqtor.eu\/sl\/gdpr-in-racunalnistvo-v-oblaku-kako-zagotoviti-skladnost\/\"><i class=\"flaticon-right-arrow-1\"><\/i>Preberi ve\u010d<\/a>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/article>\r\n\r\n\t         \r\n\r\n\t\t\t\t<article class=\"post-box blog-item\">\r\n\t\t\t\t\t<div class=\"post-inner\">\r\n\t\t\t\t\t    \t\t\t\t\t        <div class=\"entry-media\">\r\n\t\t\t\t\t\t\t\t<div class=\"post-cat\"><span class=\"posted-in\"><a href=\"https:\/\/viqtor.eu\/sl\/kategorija\/blog\/\" rel=\"category tag\">Blog<\/a><\/span><\/div>\t\t\t\t\t\t\t\t<a href=\"https:\/\/viqtor.eu\/sl\/5-meril-za-izbiro-programske-opreme-za-skladnost-z-gdpr-v-letu-2025\/\">\r\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"601\" height=\"510\" src=\"https:\/\/viqtor.eu\/wp-content\/uploads\/2024\/10\/Les-etapes-cles-pour-une-mise-en-conformite-RGPD-reussie-601x510.webp\" class=\"attachment-engitech-slider-post-thumbnail size-engitech-slider-post-thumbnail wp-post-image\" alt=\"Klju\u010dni koraki za uspe\u0161no skladnost z GDPR\" \/>\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\t\t\t\t\t       \r\n\t\t\t\t\t    \t\t\t\t\t    <div class=\"inner-post\">\r\n\t\t\t\t\t\t\t<div class=\"entry-header\">\r\n\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<h3 class=\"entry-title\"><a href=\"https:\/\/viqtor.eu\/sl\/5-meril-za-izbiro-programske-opreme-za-skladnost-z-gdpr-v-letu-2025\/\" rel=\"bookmark\">5 meril za izbiro programske opreme za skladnost z GDPR v letu 2025?<\/a><\/h3>\r\n\t\t\t\t\t\t\t<\/div><!-- .entry-header -->\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<div class=\"btn-readmore\">\r\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/viqtor.eu\/sl\/5-meril-za-izbiro-programske-opreme-za-skladnost-z-gdpr-v-letu-2025\/\"><i class=\"flaticon-right-arrow-1\"><\/i>Preberi ve\u010d<\/a>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/article>\r\n\r\n\t         \r\n\r\n\t\t\t\t<article class=\"post-box blog-item\">\r\n\t\t\t\t\t<div class=\"post-inner\">\r\n\t\t\t\t\t    \t\t\t\t\t        <div class=\"entry-media\">\r\n\t\t\t\t\t\t\t\t<div class=\"post-cat\"><span class=\"posted-in\"><a href=\"https:\/\/viqtor.eu\/sl\/kategorija\/blog\/\" rel=\"category tag\">Blog<\/a><\/span><\/div>\t\t\t\t\t\t\t\t<a href=\"https:\/\/viqtor.eu\/sl\/kaksna-so-tveganja-neskladnosti-z-gdpr\/\">\r\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"601\" height=\"520\" src=\"https:\/\/viqtor.eu\/wp-content\/uploads\/2023\/04\/Securite-des-donnees-lerreur-est-humaine-601x520.webp\" class=\"attachment-engitech-slider-post-thumbnail size-engitech-slider-post-thumbnail wp-post-image\" alt=\"Varnost podatkov: motiti se je \u010dlove\u0161ko\" \/>\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\t\t\t\t\t       \r\n\t\t\t\t\t    \t\t\t\t\t    <div class=\"inner-post\">\r\n\t\t\t\t\t\t\t<div class=\"entry-header\">\r\n\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<h3 class=\"entry-title\"><a href=\"https:\/\/viqtor.eu\/sl\/kaksna-so-tveganja-neskladnosti-z-gdpr\/\" rel=\"bookmark\">Kak\u0161na so tveganja neskladnosti z GDPR?<\/a><\/h3>\r\n\t\t\t\t\t\t\t<\/div><!-- .entry-header -->\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<div class=\"btn-readmore\">\r\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/viqtor.eu\/sl\/kaksna-so-tveganja-neskladnosti-z-gdpr\/\"><i class=\"flaticon-right-arrow-1\"><\/i>Preberi ve\u010d<\/a>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/article>\r\n\r\n\t         \r\n\r\n\t\t\t\t<article class=\"post-box blog-item\">\r\n\t\t\t\t\t<div class=\"post-inner\">\r\n\t\t\t\t\t    \t\t\t\t\t        <div class=\"entry-media\">\r\n\t\t\t\t\t\t\t\t<div class=\"post-cat\"><span class=\"posted-in\"><a href=\"https:\/\/viqtor.eu\/sl\/kategorija\/blog\/\" rel=\"category tag\">Blog<\/a><\/span><\/div>\t\t\t\t\t\t\t\t<a href=\"https:\/\/viqtor.eu\/sl\/gdpr-in-piskotki-kako-upostevati-najnovejse-zahteve-cnil\/\">\r\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"601\" height=\"520\" src=\"https:\/\/viqtor.eu\/wp-content\/uploads\/2023\/04\/Exercice-des-droits-dacces-portabilite-601x520.jpg\" class=\"attachment-engitech-slider-post-thumbnail size-engitech-slider-post-thumbnail wp-post-image\" alt=\"Uveljavljanje pravic dostopa, prenosljivost: kak\u0161na so pooblastila zastopnika?\" \/>\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\t\t\t\t\t       \r\n\t\t\t\t\t    \t\t\t\t\t    <div class=\"inner-post\">\r\n\t\t\t\t\t\t\t<div class=\"entry-header\">\r\n\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<h3 class=\"entry-title\"><a href=\"https:\/\/viqtor.eu\/sl\/gdpr-in-piskotki-kako-upostevati-najnovejse-zahteve-cnil\/\" rel=\"bookmark\">GDPR in pi\u0161kotki: kako upo\u0161tevati najnovej\u0161e zahteve CNIL?<\/a><\/h3>\r\n\t\t\t\t\t\t\t<\/div><!-- .entry-header -->\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<div class=\"btn-readmore\">\r\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/viqtor.eu\/sl\/gdpr-in-piskotki-kako-upostevati-najnovejse-zahteve-cnil\/\"><i class=\"flaticon-right-arrow-1\"><\/i>Preberi ve\u010d<\/a>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/article>\r\n\r\n\t         \r\n\r\n\t\t\t\t<article class=\"post-box blog-item\">\r\n\t\t\t\t\t<div class=\"post-inner\">\r\n\t\t\t\t\t    \t\t\t\t\t        <div class=\"entry-media\">\r\n\t\t\t\t\t\t\t\t<div class=\"post-cat\"><span class=\"posted-in\"><a href=\"https:\/\/viqtor.eu\/sl\/kategorija\/blog\/\" rel=\"category tag\">Blog<\/a><\/span><\/div>\t\t\t\t\t\t\t\t<a href=\"https:\/\/viqtor.eu\/sl\/8-napak-ki-se-jim-je-treba-izogniti-pri-izvajanju-skladnosti-z-gdpr\/\">\r\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"601\" height=\"520\" src=\"https:\/\/viqtor.eu\/wp-content\/uploads\/2023\/04\/Exercice-des-droits-dacces-portabilite-601x520.jpg\" class=\"attachment-engitech-slider-post-thumbnail size-engitech-slider-post-thumbnail wp-post-image\" alt=\"Uveljavljanje pravic dostopa, prenosljivost: kak\u0161na so pooblastila zastopnika?\" \/>\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\t\t\t\t\t       \r\n\t\t\t\t\t    \t\t\t\t\t    <div class=\"inner-post\">\r\n\t\t\t\t\t\t\t<div class=\"entry-header\">\r\n\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<h3 class=\"entry-title\"><a href=\"https:\/\/viqtor.eu\/sl\/8-napak-ki-se-jim-je-treba-izogniti-pri-izvajanju-skladnosti-z-gdpr\/\" rel=\"bookmark\">8 napak, ki se jim je treba izogniti pri skladnosti z GDPR<\/a><\/h3>\r\n\t\t\t\t\t\t\t<\/div><!-- .entry-header -->\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<div class=\"btn-readmore\">\r\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/viqtor.eu\/sl\/8-napak-ki-se-jim-je-treba-izogniti-pri-izvajanju-skladnosti-z-gdpr\/\"><i class=\"flaticon-right-arrow-1\"><\/i>Preberi ve\u010d<\/a>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/article>\r\n\r\n\t         \r\n\r\n\t\t\t\t<article class=\"post-box blog-item\">\r\n\t\t\t\t\t<div class=\"post-inner\">\r\n\t\t\t\t\t    \t\t\t\t\t        <div class=\"entry-media\">\r\n\t\t\t\t\t\t\t\t<div class=\"post-cat\"><span class=\"posted-in\"><a href=\"https:\/\/viqtor.eu\/sl\/kategorija\/blog\/\" rel=\"category tag\">Blog<\/a><\/span><\/div>\t\t\t\t\t\t\t\t<a href=\"https:\/\/viqtor.eu\/sl\/kontrolni-seznam-gdpr-za-zelo-mala-in-mala-podjetja-bistveni-koraki-za-skladnost-do-leta-2025\/\">\r\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"601\" height=\"520\" src=\"https:\/\/viqtor.eu\/wp-content\/uploads\/2023\/04\/Decisions-automatisees-comment-le-RGPD-est-il-mis-en-oeuvre-601x520.jpg\" class=\"attachment-engitech-slider-post-thumbnail size-engitech-slider-post-thumbnail wp-post-image\" alt=\"Avtomatizirane odlo\u010ditve: kako se izvaja GDPR?\" \/>\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\t\t\t\t\t       \r\n\t\t\t\t\t    \t\t\t\t\t    <div class=\"inner-post\">\r\n\t\t\t\t\t\t\t<div class=\"entry-header\">\r\n\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<h3 class=\"entry-title\"><a href=\"https:\/\/viqtor.eu\/sl\/kontrolni-seznam-gdpr-za-zelo-mala-in-mala-podjetja-bistveni-koraki-za-skladnost-do-leta-2025\/\" rel=\"bookmark\">Kontrolni seznam GDPR za mikro, mala in srednje velika podjetja: bistveni koraki za skladnost s predpisi v letu 2025<\/a><\/h3>\r\n\t\t\t\t\t\t\t<\/div><!-- .entry-header -->\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<div class=\"btn-readmore\">\r\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/viqtor.eu\/sl\/kontrolni-seznam-gdpr-za-zelo-mala-in-mala-podjetja-bistveni-koraki-za-skladnost-do-leta-2025\/\"><i class=\"flaticon-right-arrow-1\"><\/i>Preberi ve\u010d<\/a>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/article>\r\n\r\n\t         \r\n\r\n\t\t\t\t<article class=\"post-box blog-item\">\r\n\t\t\t\t\t<div class=\"post-inner\">\r\n\t\t\t\t\t    \t\t\t\t\t        <div class=\"entry-media\">\r\n\t\t\t\t\t\t\t\t<div class=\"post-cat\"><span class=\"posted-in\"><a href=\"https:\/\/viqtor.eu\/sl\/kategorija\/blog\/\" rel=\"category tag\">Blog<\/a><\/span><\/div>\t\t\t\t\t\t\t\t<a href=\"https:\/\/viqtor.eu\/sl\/zakaj-je-gdpr-kljucni-element-kibernetske-varnosti-podjetja\/\">\r\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"601\" height=\"504\" src=\"https:\/\/viqtor.eu\/wp-content\/uploads\/2024\/10\/Pourquoi-le-RGPD-est-un-element-cle-de-la-cyber-securite-dune-entreprise-601x504.webp\" class=\"attachment-engitech-slider-post-thumbnail size-engitech-slider-post-thumbnail wp-post-image\" alt=\"Zakaj je GDPR klju\u010dni element kibernetske varnosti podjetja\" \/>\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\t\t\t\t\t       \r\n\t\t\t\t\t    \t\t\t\t\t    <div class=\"inner-post\">\r\n\t\t\t\t\t\t\t<div class=\"entry-header\">\r\n\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<h3 class=\"entry-title\"><a href=\"https:\/\/viqtor.eu\/sl\/zakaj-je-gdpr-kljucni-element-kibernetske-varnosti-podjetja\/\" rel=\"bookmark\">Zakaj je GDPR klju\u010dni element kibernetske varnosti podjetja<\/a><\/h3>\r\n\t\t\t\t\t\t\t<\/div><!-- .entry-header -->\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<div class=\"btn-readmore\">\r\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/viqtor.eu\/sl\/zakaj-je-gdpr-kljucni-element-kibernetske-varnosti-podjetja\/\"><i class=\"flaticon-right-arrow-1\"><\/i>Preberi ve\u010d<\/a>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/article>\r\n\r\n\t        \t    <\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d46efd ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d46efd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-704b582 ot-flex-column-vertical\" data-id=\"704b582\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-122dcab elementor-align-center elementor-widget elementor-widget-button\" data-id=\"122dcab\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/viqtor.eu\/sl\/blog\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-long-arrow-alt-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">VSE NOVICE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Kako uskladiti GDPR in umetno inteligenco v digitalnem tr\u017eenju: najbolj\u0161e prakse za varstvo podatkov Zahtevajte predstavitev Hiter razvoj digitalnega tr\u017eenja je privedel do vse ve\u010dje integracije umetne inteligence (UI) v poslovne strategije, kar jim omogo\u010da zagotavljanje prilagojenih izku\u0161enj, analizo ogromnih koli\u010din podatkov in optimizacijo [\u2026]<\/p>","protected":false},"author":1,"featured_media":12337,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37],"tags":[],"class_list":["post-12324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>RGPD et Intelligence Artificielle dans le Marketing Digital - Viqtor<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment concilier RGPD et IA dans le marketing digital avec des bonnes pratiques pour prot\u00e9ger les donn\u00e9es des utilisateurs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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