{"id":5789,"date":"2023-04-25T14:06:36","date_gmt":"2023-04-25T14:06:36","guid":{"rendered":"https:\/\/exciting-panini.13-37-234-21.plesk.page\/?p=5789"},"modified":"2024-08-06T10:08:33","modified_gmt":"2024-08-06T10:08:33","slug":"marketing-intelligent-ou-illegal","status":"publish","type":"post","link":"https:\/\/viqtor.eu\/sk\/marketing-intelligent-ou-illegal\/","title":{"rendered":"Inteligentn\u00fd alebo neleg\u00e1lny marketing?"},"content":{"rendered":"
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"Marketing\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Inteligentn\u00fd alebo neleg\u00e1lny marketing?<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\u00daryvok z knihy Bruna DUMAYA: DE\u0160IFROVANIE GDPR \u2013 Pre mana\u017e\u00e9rov, strategick\u00e9 oddelenia a zamestnancov spolo\u010dnost\u00ed a organiz\u00e1ci\u00ed \u2013 Predslov od Ga\u00eblle MONTEILLER<\/strong><\/p>\n\n

Povedzme si to na rovinu: za posledn\u00fdch p\u00e4tn\u00e1s\u0165 rokov bol dobr\u00fd marketing do zna\u010dnej miery zalo\u017een\u00fd na inteligentnom vyu\u017e\u00edvan\u00ed osobn\u00fdch \u00fadajov. Zdvihnite ruku, ak ste nikdy neposkytli inform\u00e1cie o produkte cie\u013eovej osobe bez toho, aby ste sa o to op\u00fdtali. No tak? \u017diadna ruka sa nezdvihla, pomyslel som si. Ho\u010fme prv\u00fd kame\u0148om, ak ste nikdy neulo\u017eili meno, telef\u00f3nne \u010d\u00edslo alebo e-mailov\u00fa adresu bez toho, aby ste o tom informovali dotknut\u00fa osobu. Dobre, \u017eiadny kame\u0148. Ho\u010fme prv\u00fd kame\u0148om, ak ste... Mysl\u00edm, \u017ee ch\u00e1pete.<\/p>\n\n

Samozrejme, niektor\u00ed za\u0161li ove\u013ea \u010falej, pril\u00e1kali, z\u00edskali sp\u00e4\u0165, potom presmerovali alebo preniesli profily, zauj\u00edmav\u00e9 t\u00fdm, \u017ee s\u00fa spotrebite\u013emi, nevinn\u00fdch \u013eud\u00ed, ktor\u00ed mali t\u00fa slabos\u0165 otvori\u0165 str\u00e1nku, klikn\u00fa\u0165 na odkaz alebo sa vyjadri\u0165 registr\u00e1ciou, pripojen\u00edm sa, zanechan\u00edm koment\u00e1ra... A kto sa, samozrejme, pon\u00e1h\u013eal prija\u0165 v\u0161eobecn\u00e9 podmienky predaja; pre\u010d\u00edtal si ich? Mysl\u00edte si, \u017ee nie. Zodpovednos\u0165 je teda spolo\u010dn\u00e1.<\/p>\n\n

Treba prizna\u0165, \u017ee v poslednej dobe sa pasce zn\u00e1sobili. Spotrebite\u013esk\u00e9 \u0161ialenstvo, z\u00e1vislos\u0165 na sie\u0165ach, potreba uznania \u2013 \u201eExistujem, klik\u00e1m!\u201c \u2013 ur\u010dite neboli nadarmo pri vytv\u00e1ran\u00ed obrovsk\u00fdch datab\u00e1z, stovky mili\u00f3nov jednotlivcov sa bez v\u00e1hania vzdali ka\u017ed\u00e9mu, kto ich chcel ob\u0165a\u017eova\u0165.<\/p>\n\n

Tak pre\u010do sa o nie\u010do ukr\u00e1ti\u0165? Bolo to kr\u00e1sne, nov\u00e1 ekonomika, horizontalita, uberiz\u00e1cia, umel\u00e1 inteligencia. D\u00e1ta, ak\u00fd kon\u00ed\u010dek! A v\u0161etci sme do toho i\u0161li, a\u017e do konca! Kr\u00edza? Moje oko. Nie pre ka\u017ed\u00e9ho a nie pre v\u0161etko. Nikdy mal\u00ed \u013eudia nevyr\u00e1bali, nepred\u00e1vali a nekupovali to\u013eko. Aby sme sa vyhli krachu, pred\u00e1vame. Aj keby to znamenalo kolaps. Ka\u017ed\u00e9 meno a ka\u017ed\u00e1 inform\u00e1cia spojen\u00e1 s t\u00fdmto menom st\u00e1la za to, aby sa uchov\u00e1vala, testovala, profilovala. Ka\u017ed\u00fd raz nie\u010do potrebuje. Len to mus\u00edte vytvori\u0165, t\u00fato potrebu, prep\u00e1\u010dte, \u017ee ju odha\u013eujeme. Uspokoji\u0165 ju? \u00c1no, ale nie pr\u00edli\u0161 ve\u013ea. Aby sa stroj st\u00e1le ot\u00e1\u010dal.<\/p>\n\n

Vedeli sme. Prijali sme to. \u00c1no, ale vid\u00edte. Za\u0161li sme pri\u010faleko. Sme dospel\u00ed? Nie, dospel\u00ed neexistuj\u00fa. Len deti vyrastaj\u00fa. Tak\u017ee, rovnako ako deti, v\u017edy sme chceli viac a za\u0161li sme pri\u010faleko. Alebo sme takmer za\u0161li pri\u010faleko. Sk\u00f4r ne\u017e bolo neskoro, \u00farady zakro\u010dili. CNIL n\u00e1s nepustila, ale benevolentn\u00e1 a obmedzen\u00e1 na svoje vlastn\u00e9 \u00fazemie bola premo\u017een\u00e1. Tak\u017ee Eur\u00f3pa zasiahla. Nieko\u013ekokr\u00e1t. Najprv v roku 1995 a potom v roku 2016, s platnos\u0165ou dodnes.<\/p>\n\n

Ak\u00fd je tento efekt? Nez\u00e1konnos\u0165. \u010co bolo kedysi inteligentn\u00fdm marketingom, je teraz nez\u00e1konn\u00fdm marketingom. Odteraz, ak pou\u017e\u00edvate s\u00fabory svojich z\u00e1kazn\u00edkov alebo pou\u017e\u00edvate\u013eov ako predt\u00fdm, kon\u00e1te nez\u00e1konne. A \u00e1no. Ale?... Nie. Ako?... Preto\u017ee.<\/p>\n\n

Ide o pochopenie toho, \u010do s\u00fa osobn\u00e9 \u00fadaje a ako by sa s nimi malo zaobch\u00e1dza\u0165. V st\u00e1vke je ve\u013ea, rizik\u00e1 s\u00fa vysok\u00e9. Pokuty v mili\u00f3noch eur, osobn\u00e1 zodpovednos\u0165, spravodlivos\u0165, s\u00fad, znie v\u00e1m to nie\u010do zn\u00e1me? U\u017e ne\u017eartujeme. Mark, Larry, Serguei, Jeff, po\u010dujete ma? Nesmejte sa ani vy. Aj ke\u010f s\u00fa hlavn\u00fdmi cie\u013emi GDPR digit\u00e1lni giganti, ovplyvnen\u00e9 s\u00fa v\u0161etky organiz\u00e1cie bez oh\u013eadu na ich ve\u013ekos\u0165. Ve\u013ek\u00e9 spolo\u010dnosti, startupy, in\u0161talat\u00e9ri, radnica v Triffouillis a zdru\u017eenia podobn\u00e9 t\u00fdm, ktor\u00e9 sa na nich vz\u0165ahuj\u00fa: u\u017e nem\u00f4\u017eete pou\u017e\u00edva\u0165 svoje s\u00fabory pod\u013ea vlastn\u00e9ho uv\u00e1\u017eenia.<\/p>\n\n

Samozrejme, u\u017e existovali nejak\u00e9 pravidl\u00e1 a nejak\u00e9 sankcie. Naozaj? \u00c1no. Tak\u017ee v janu\u00e1ri 2018, e\u0161te pred nadobudnut\u00edm \u00fa\u010dinnosti nariadenia, spolo\u010dnos\u0165 Darty dostala sankcie od CNIL za to, \u017ee dostato\u010dne nezabezpe\u010dila \u00fadaje svojich z\u00e1kazn\u00edkov. Sporn\u00e9 pou\u017eitie v skuto\u010dnosti poch\u00e1dzalo od subdod\u00e1vate\u013ea, ale bola to spolo\u010dnos\u0165, ktor\u00e1 dostala pokutu. Pokutu 100 000 eur. Tak\u017ee to nie je ni\u010d, ale je to pre\u0161\u013eap v porovnan\u00ed s t\u00fdm, \u010do sa v\u00e1m m\u00f4\u017ee odteraz sta\u0165, ak ani vy nebudete dostato\u010dne ostra\u017eit\u00ed.<\/p>\n\n

Sn\u00edvame. Nie, v\u00f4bec nie. Eur\u00f3pske pr\u00e1vo stanovuje, \u017ee \u00fadaje patria ob\u010danom a \u017eiadna organiz\u00e1cia si ich nem\u00f4\u017ee privlastni\u0165 na pou\u017e\u00edvanie pod\u013ea vlastn\u00e9ho uv\u00e1\u017eenia. Aha... Spolo\u010dnosti musia jasne a presne uvies\u0165, ako zhroma\u017e\u010fuj\u00fa, spracov\u00e1vaj\u00fa a uchov\u00e1vaj\u00fa osobn\u00e9 \u00fadaje. Je to ot\u00e1zka lojality, transparentnosti, konkr\u00e9tnych, legit\u00edmnych, primeran\u00fdch a obmedzen\u00fdch \u00fa\u010delov... \u010co\u017ee? Tieto slov\u00e1 by n\u00e1s predt\u00fdm rozosmiali. \u010casy sa v\u0161ak zmenili. Eur\u00f3pske org\u00e1ny reaguj\u00fa a my ch\u00e1peme pre\u010do.<\/p>\n\n

Pred spracovan\u00edm \u00fadajov mus\u00edte vykona\u0165 pos\u00fadenie vplyvu, dodr\u017eiava\u0165 k\u00f3dex spr\u00e1vania, ktor\u00fdm sa bud\u00fa riadi\u0165 postupy vo va\u0161om sektore, a vymenova\u0165 zodpovedn\u00fa osobu za ochranu \u00fadajov, ktor\u00e1 bude v\u0161etky incidenty hl\u00e1si\u0165 dozorn\u00e9mu org\u00e1nu, ktor\u00fdm je vo Franc\u00fazsku CNIL. Za nedodr\u017eanie t\u00fdchto predpisov sa stanovuj\u00fa r\u00f4zne sankcie, od varovania a\u017e po pokutu vo v\u00fd\u0161ke 20 mili\u00f3nov eur alebo 4 mili\u00e1rd eur z celosvetov\u00e9ho obratu spolo\u010dnosti. Hm... Ach jaj.<\/p>\n\n

Je to \u0165a\u017ek\u00e9. Dokonca aj brut\u00e1lne. Ale je to pre na\u0161e dobro. Napriek tomu... Dobre, dobre. Je pravda, \u017ee sa s t\u00fdm muselo nie\u010do urobi\u0165. \u017de my, spolo\u010dnosti, sme mali tendenciu n\u00e1s, jednotlivcov, zbavova\u0165. Tie prv\u00e9 ber\u00fa od t\u00fdch druh\u00fdch meno, potom adresu, potom vkus, potom zvyk, potom profil a potom, bez toho, aby sme si to uvedomovali, im ber\u00fa slobodn\u00fa v\u00f4\u013eu. Slobodu. V\u00e4\u010d\u0161ina spolo\u010dnost\u00ed nem\u00e1 v \u00famysle nikomu ubl\u00ed\u017ei\u0165. Len marketing. Ale nakoniec... U\u017e sta\u010dilo.<\/p>\n\n

S Webom 2.0 sme si uvedomili, \u017ee bohatstvo spo\u010d\u00edva v d\u00e1tach, \u010do viedlo k v\u0161emocnej povahe dne\u0161n\u00fdch ve\u013ek\u00fdch d\u00e1t. T\u00e1to sila je tak\u00e1, \u017ee niektor\u00ed sa p\u00fdtaj\u00fa, \u010di m\u00e1 pojem hranice medzi verejn\u00fdm a s\u00fakromn\u00fdm \u017eivotom e\u0161te nejak\u00fd v\u00fdznam. Nie je u\u017e neskoro? p\u00fdtaj\u00fa sa in\u00ed. Inici\u00e1tori GDPR si to nemyslia, alebo to aspo\u0148 nehovoria. Pod\u013ea nich m\u00f4\u017eeme a mus\u00edme zasiahnu\u0165, aby n\u00e1s d\u00e1tov\u00e9 centr\u00e1 a t\u00ed, ktor\u00ed ich vlastnia, nepripravili o majetok alebo n\u00e1s neuvamp\u00edrovali.<\/p>\n\n

Toto kyvadlo je vo vzduchu. \u0160t\u00fadia spolo\u010dnosti P\u00e9gasystems, ktor\u00e1 sa uskuto\u010dnila na jar 2017 medzi 7 000 spotrebite\u013emi v siedmich krajin\u00e1ch Eur\u00f3pskej \u00fanie, ukazuje, \u017ee 82 % ob\u010danov sa rozhodlo uplatni\u0165 si svoje pr\u00e1va pod\u013ea GDPR. A Franc\u00fazi, spolu so \u0160panielmi a Talianmi, sa zdaj\u00fa by\u0165 najcitlivej\u0161\u00ed, pokia\u013e ide o ich osobn\u00e9 \u00fadaje. 96 % franc\u00fazskych respondentov teda chce vedie\u0165, ak\u00e9 inform\u00e1cie o nich spolo\u010dnosti uchov\u00e1vaj\u00fa. Vzh\u013eadom na rast\u00faci z\u00e1ujem ob\u010danov o uznanie ich pr\u00e1v by sa tieto \u010d\u00edsla nemali bra\u0165 na \u013eahk\u00fa v\u00e1hu.<\/p>\n\n

Budovanie d\u00f4very, kombin\u00e1cia ochrany a vo\u013en\u00e9ho pohybu<\/p>\n\n

GDPR preto nie je text, na ktor\u00fd sa d\u00e1 r\u00fdchlo zabudn\u00fa\u0165 po d\u00e1tume jeho implement\u00e1cie. Jeho cie\u013eom je zastavi\u0165 kr\u00e1de\u017e inform\u00e1ci\u00ed, ktor\u00e9 by mali zosta\u0165 d\u00f4vern\u00e9, a nar\u00fa\u0161anie s\u00fakromn\u00e9ho \u017eivota. Ochrana jednotlivcov je preto hlavn\u00fdm cie\u013eom GDPR.<\/p>\n\n

Od za\u010diatku od\u00f4vodnen\u00ed (najmenej 173) je t\u00f3n nastaven\u00fd takto: \u201eOchrana fyzick\u00fdch os\u00f4b pri spracovan\u00ed osobn\u00fdch \u00fadajov je z\u00e1kladn\u00fdm pr\u00e1vom\u201c (1ehm<\/sup> (zv\u00e1\u017een\u00edm). A dokonca aj \u201eSpracovanie osobn\u00fdch \u00fadajov by malo by\u0165 navrhnut\u00e9 tak, aby sl\u00fa\u017eilo \u013eudstvu\u201c (4e<\/sup> vzh\u013eadom na).<\/p>\n\n

Ak existuje potreba ochrany, je to preto, lebo \u010dlenovia Eur\u00f3pskeho parlamentu a Rady, ktor\u00ed zastupuj\u00fa ob\u010danov E\u00da, us\u00fadili, \u017ee spolo\u010dnosti a v niektor\u00fdch pr\u00edpadoch mo\u017eno aj administrat\u00edva za\u0161li pri zneu\u017e\u00edvan\u00ed osobn\u00fdch \u00fadajov pri\u010faleko. GDPR je v skuto\u010dnosti s\u00fa\u010das\u0165ou soci\u00e1lno-ekonomick\u00e9ho v\u00fdvoja, ako sa pripom\u00edna v 6.e<\/sup> ke\u010f\u017ee: \u201eR\u00fdchly technologick\u00fd v\u00fdvoj a globaliz\u00e1cia vytvorili nov\u00e9 v\u00fdzvy v oblasti ochrany osobn\u00fdch \u00fadajov. Rozsah zhroma\u017e\u010fovania a zdie\u013eania osobn\u00fdch \u00fadajov sa v\u00fdrazne zv\u00fd\u0161il. Technol\u00f3gie umo\u017e\u0148uj\u00fa s\u00fakromn\u00fdm spolo\u010dnostiam aj verejn\u00fdm org\u00e1nom pou\u017e\u00edva\u0165 osobn\u00e9 \u00fadaje pri svojich obchodn\u00fdch \u010dinnostiach ako nikdy predt\u00fdm. Jednotlivci \u010doraz viac spr\u00edstup\u0148uj\u00fa inform\u00e1cie o sebe verejnosti a glob\u00e1lne. Technol\u00f3gie zmenili hospod\u00e1rske aj soci\u00e1lne vz\u0165ahy a mali by \u010falej u\u013eah\u010dova\u0165 vo\u013en\u00fd tok osobn\u00fdch \u00fadajov v r\u00e1mci \u00danie a ich prenos do tret\u00edch kraj\u00edn a medzin\u00e1rodn\u00fdch organiz\u00e1ci\u00ed, pri\u010dom by sa mala zabezpe\u010di\u0165 vysok\u00e1 \u00farove\u0148 ochrany osobn\u00fdch \u00fadajov.\u201c<\/p>\n\n

Je zrejm\u00e9, \u017ee E\u00da neobvi\u0148uje jednu stranu viac ako druh\u00fa, ale poukazuje na spolo\u010dn\u00fa zodpovednos\u0165 podnikov, verejn\u00fdch org\u00e1nov, technol\u00f3gi\u00ed a samotn\u00fdch jednotlivcov.<\/p>\n\n

Ani Eur\u00f3pa nie je v\u00fdnimkou od 9.e<\/sup> ke\u010f\u017ee sa v \u0148om uv\u00e1dza: \u201eHoci je smernica 95\/46\/ES (prv\u00fd eur\u00f3psky referen\u010dn\u00fd text v tejto oblasti) z h\u013eadiska svojich cie\u013eov a z\u00e1sad uspokojiv\u00e1, nezabr\u00e1nila fragment\u00e1cii pri implement\u00e1cii ochrany \u00fadajov v \u00danii, pr\u00e1vnej neistote ani roz\u0161\u00edren\u00e9mu verejn\u00e9mu pocitu, \u017ee pretrv\u00e1vaj\u00fa zna\u010dn\u00e9 rizik\u00e1 pre ochranu jednotlivcov, najm\u00e4 v online prostred\u00ed.\u201c<\/p>\n\n

Hlavn\u00fdm identifikovan\u00fdm probl\u00e9mom je rozdiel v \u00farovniach ochrany medzi krajinami. Preto sa zd\u00e1, \u017ee jednotnos\u0165 pre v\u0161etky spolo\u010dnosti v celej E\u00da a dokonca aj pre ich subdod\u00e1vate\u013eov mimo E\u00da je nevyhnutnou podmienkou \u00fa\u010dinnej politiky v tejto oblasti. \u201eAby sa zabezpe\u010dila konzistentn\u00e1 a vysok\u00e1 \u00farove\u0148 ochrany fyzick\u00fdch os\u00f4b a odstr\u00e1nili sa prek\u00e1\u017eky toku osobn\u00fdch \u00fadajov v r\u00e1mci \u00danie, \u00farove\u0148 ochrany pr\u00e1v a slob\u00f4d fyzick\u00fdch os\u00f4b v s\u00favislosti so spracovan\u00edm tak\u00fdchto \u00fadajov by mala by\u0165 vo v\u0161etk\u00fdch \u010dlensk\u00fdch \u0161t\u00e1toch rovnak\u00e1. Preto je vhodn\u00e9 zabezpe\u010di\u0165 konzistentn\u00e9 a jednotn\u00e9 uplat\u0148ovanie pravidiel na ochranu z\u00e1kladn\u00fdch pr\u00e1v a slob\u00f4d fyzick\u00fdch os\u00f4b v s\u00favislosti so spracovan\u00edm osobn\u00fdch \u00fadajov v celej \u00danii\u201c (10e<\/sup> vzh\u013eadom na).<\/p>\n\n

Text, hoci je, ako uvid\u00edme, ve\u013emi re\u0161trikt\u00edvny, m\u00e1 napriek tomu pozit\u00edvny ekonomick\u00fd cie\u013e: \u201eTento v\u00fdvoj si vy\u017eaduje pevn\u00fd a s\u00fadr\u017enej\u0161\u00ed r\u00e1mec ochrany \u00fadajov v \u00danii, sprev\u00e1dzan\u00fd pr\u00edsnym uplat\u0148ovan\u00edm pravidiel, preto\u017ee je d\u00f4le\u017eit\u00e9 vytvori\u0165 d\u00f4veru, ktor\u00e1 umo\u017en\u00ed rozvoj digit\u00e1lnej ekonomiky na celom vn\u00fatornom trhu\u201c (7e<\/sup> vzh\u013eadom na).<\/p>\n\n

\u201eD\u00f4vera.\u201c Pod\u013ea n\u00e1\u0161ho n\u00e1zoru je toto najd\u00f4le\u017eitej\u0161ie slovo. Ak m\u00e1 GDPR zaru\u010di\u0165, obnovi\u0165 alebo \u201ev\u0161tepi\u0165\u201c d\u00f4veru ob\u010danov vo verejn\u00e9 a s\u00fakromn\u00e9 zainteresovan\u00e9 strany na jednotnom eur\u00f3pskom trhu, potom ho bezv\u00fdhradne podporujeme. Je nevyhnutn\u00e9, aby \u013eudia, ktor\u00ed nakupuj\u00fa online, vyu\u017e\u00edvaj\u00fa slu\u017eby, prezeraj\u00fa si ponuky alebo vyjadruj\u00fa n\u00e1zor, mohli tieto \u010dinnosti vykon\u00e1va\u0165 bez ob\u00e1v, \u017ee bud\u00fa zbaven\u00ed \u010dasti svojho s\u00fakromia.<\/p>\n\n

Bez strachu z toho, \u017ee budeme zbaven\u00ed majetku, alebo dokonca ob\u0165a\u017eovan\u00ed, aby som pou\u017eila m\u00f3dne slovo z konca roka 2017, ktor\u00e9 by sa dalo vz\u0165ahova\u0165 na digit\u00e1lne technol\u00f3gie. Ko\u013ekokr\u00e1t denne dostaneme inform\u00e1cie, o ktor\u00e9 sme nikdy ne\u017eiadali, \u00fadajne preto, \u017ee sme sa prihl\u00e1sili na odber nie\u010doho, o \u010dom sme ani nevedeli? Dnes sa mus\u00edme odhl\u00e1si\u0165, aj ke\u010f sme nikdy neboli prihl\u00e1sen\u00ed. Ak sa GDPR bude uplat\u0148ova\u0165 spr\u00e1vne, u\u017e to nebude potrebn\u00e9: odosielanie newslettera je teraz zak\u00e1zan\u00e9, ak pr\u00edjemca v\u00fdslovne nes\u00fahlasil.<\/p>\n\n

Tento novoz\u00edskan\u00fd re\u0161pekt je dobr\u00e1 vec. Hospod\u00e1rske v\u00fdmeny nikdy nie s\u00fa tak\u00e9 plodn\u00e9, ako ke\u010f si r\u00f4zne strany navz\u00e1jom d\u00f4veruj\u00fa.<\/p>\n\n

Tieto plynul\u00e9 v\u00fdmeny s\u00fa jednozna\u010dne podporovan\u00e9: \u201eAby sa zabezpe\u010dila konzistentn\u00e1 \u00farove\u0148 ochrany fyzick\u00fdch os\u00f4b v celej \u00danii a aby sa predi\u0161lo rozdielom, ktor\u00e9 br\u00e1nia vo\u013en\u00e9mu toku osobn\u00fdch \u00fadajov na vn\u00fatornom trhu, je potrebn\u00e9 nariadenie, ktor\u00e9 by poskytlo pr\u00e1vnu istotu a transparentnos\u0165 hospod\u00e1rskym subjektom vr\u00e1tane mikropodnikov, mal\u00fdch a stredn\u00fdch podnikov, poskytlo fyzick\u00fdm osob\u00e1m vo v\u0161etk\u00fdch \u010dlensk\u00fdch \u0161t\u00e1toch rovnak\u00fa \u00farove\u0148 vym\u00e1hate\u013en\u00fdch pr\u00e1v, povinnost\u00ed a zodpovednost\u00ed prev\u00e1dzkovate\u013eov a sprostredkovate\u013eov a zabezpe\u010dilo by sa konzistentn\u00fd doh\u013ead nad spracovan\u00edm osobn\u00fdch \u00fadajov a rovnocenn\u00e9 sankcie vo v\u0161etk\u00fdch \u010dlensk\u00fdch \u0161t\u00e1toch, ako aj \u00fa\u010dinn\u00e1 spolupr\u00e1ca medzi dozorn\u00fdmi org\u00e1nmi r\u00f4znych \u010dlensk\u00fdch \u0161t\u00e1tov. Pre spr\u00e1vne fungovanie vn\u00fatorn\u00e9ho trhu je nevyhnutn\u00e9, aby vo\u013en\u00fd tok osobn\u00fdch \u00fadajov v r\u00e1mci \u00danie nebol ani obmedzen\u00fd, ani zak\u00e1zan\u00fd z d\u00f4vodov t\u00fdkaj\u00facich sa ochrany fyzick\u00fdch os\u00f4b pri spracovan\u00ed osobn\u00fdch \u00fadajov\u201c (13).e<\/sup> vzh\u013eadom na).<\/p>\n\n

Ako vid\u00edme, ochrana \u00fadajov by nemala by\u0165 prek\u00e1\u017ekou, ale sk\u00f4r pr\u00ednosom \u201epre spr\u00e1vne fungovanie vn\u00fatorn\u00e9ho trhu\u201c. \u010cl\u00e1nok 1 GDPR zah\u0155\u0148a t\u00fato kombin\u00e1ciu t\u00fdchto dvoch cie\u013eov. Jednoducho citujme prv\u00fd odsek: \u201eToto nariadenie stanovuje pravidl\u00e1 ochrany fyzick\u00fdch os\u00f4b pri sprac\u00favan\u00ed osobn\u00fdch \u00fadajov a pravidl\u00e1 vo\u013en\u00e9ho pohybu tak\u00fdchto \u00fadajov.\u201c Ochrana a vo\u013en\u00fd pohyb, dva z\u00e1klady Eur\u00f3pskej \u00fanie, nemohli by\u0165 uveden\u00e9 explicitnej\u0161ie.\u00a0\u00a0<\/p>\n\n

Nasleduj\u00face recit\u00e1ly niekedy slovo od slova oznamuj\u00fa \u010dl\u00e1nky, ktor\u00e9 maj\u00fa nasledova\u0165, s v\u00fdnimkou toho, \u017ee naj\u010dastej\u0161ie s\u00fa p\u00edsan\u00e9 v kondicion\u00e1li, aby vyjadrili \u017eelanie, z\u00e1mer, zatia\u013e \u010do \u010dl\u00e1nky s\u00fa v indikat\u00edve, \u010do znamen\u00e1, \u017ee s\u00fa pr\u00e1vne z\u00e1v\u00e4zn\u00e9.<\/p>\n\n

Ke\u010f\u017ee sme stanovili filozofiu textu, pozrime sa teraz na jeho hlavn\u00e9 ustanovenia.<\/p>\n\n

\u00a0<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tObjavte Viqtor\u00ae<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Inteligentn\u00fd alebo neleg\u00e1lny marketing? \u00daryvok z knihy Bruna DUMAYA: DE\u0160IFROVANIE GDPR \u2013 Pre mana\u017e\u00e9rov, strategick\u00fdch riadite\u013eov a zamestnancov spolo\u010dnost\u00ed a organiz\u00e1ci\u00ed \u2013 Predslov od Ga\u00eblle MONTEILLEROVEJ Povedzme si to na rovinu: dobr\u00fd marketing je u\u017e p\u00e4tn\u00e1s\u0165 rokov do zna\u010dnej miery zalo\u017een\u00fd na inteligentnom vyu\u017e\u00edvan\u00ed osobn\u00fdch \u00fadajov. Nech ka\u017ed\u00fd, kto [\u2026]<\/p>","protected":false},"author":1,"featured_media":5790,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62],"tags":[38],"class_list":["post-5789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-decryptage","tag-decryptage"],"acf":[],"yoast_head":"\nMarketing intelligent ou ill\u00e9gal\u00a0? - Viqtor<\/title>\n<meta name=\"description\" content=\"Marketing intelligent ou ill\u00e9gal\u00a0? - Viqtor\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/viqtor.eu\/sk\/marketing-intelligent-ou-illegal\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing intelligent ou ill\u00e9gal\u00a0? 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