{"id":14017,"date":"2026-05-06T15:23:37","date_gmt":"2026-05-06T15:23:37","guid":{"rendered":"https:\/\/viqtor.eu\/communication-et-demarchage-sur-les-reseaux-sociaux-quelles-regles-pour-les-professionnels\/"},"modified":"2026-05-06T15:23:37","modified_gmt":"2026-05-06T15:23:37","slug":"communication-et-demarchage-sur-les-reseaux-sociaux-quelles-regles-pour-les-professionnels","status":"publish","type":"post","link":"https:\/\/viqtor.eu\/sk\/komunikacia-a-marketing-na-socialnych-sietach-ake-su-pravidla-pre-profesionalov\/","title":{"rendered":"Komunik\u00e1cia a marketing na soci\u00e1lnych sie\u0165ach: ak\u00e9 s\u00fa pravidl\u00e1 pre profesion\u00e1lov?"},"content":{"rendered":"

Pr\u00e1vny preh\u013ead \u010d. 72 \u2013 j\u00fan 2024. <\/strong> <\/p>\n

Komunik\u00e1cia a marketing na soci\u00e1lnych sie\u0165ach: ak\u00e9 s\u00fa pravidl\u00e1 pre profesion\u00e1lov?<\/u><\/strong> <\/strong><\/h3>\n

Soci\u00e1lne siete predstavuj\u00fa s\u00fabor \u00fadajov, ktor\u00e9 mo\u017eno pou\u017ei\u0165 na oslovenie potenci\u00e1lnych z\u00e1kazn\u00edkov.<\/p>\n

Pou\u017eitie t\u00fdchto \u00fadajov, \u010di u\u017e verejne dostupn\u00fdch na soci\u00e1lnej sieti alebo prostredn\u00edctvom vytvorenia siete kontaktov, na\u010falej podlieha z\u00e1konu.<\/p>\n

Mus\u00ed by\u0165 v s\u00falade so z\u00e1sadami GDPR a eur\u00f3pskej smernice o elektronick\u00fdch komunik\u00e1ci\u00e1ch (smernica o ePrivacy).<\/p>\n

Pravidl\u00e1 s\u00fa odli\u0161n\u00e9, napr\u00edklad ak kontaktujete spolo\u010dnos\u0165 (\u201eB2B\u201c) alebo fyzick\u00fa osobu (\u201eB2C\u201c).<\/p>\n

O\u010dak\u00e1vania \u013eud\u00ed sa bud\u00fa l\u00ed\u0161i\u0165 aj v z\u00e1vislosti od toho, \u010di existuje u\u017e existuj\u00faci vz\u0165ah: venujte osobitn\u00fa pozornos\u0165 zhroma\u017e\u010fovaniu inform\u00e1ci\u00ed o \u013eu\u010foch, ktor\u00ed nie s\u00fa s\u00fa\u010das\u0165ou va\u0161ej siete kontaktov (napr\u00edklad zhroma\u017e\u010fovanie mien potenci\u00e1lnych z\u00e1kazn\u00edkov v diskusn\u00fdch skupin\u00e1ch).<\/p>\n

Je d\u00f4le\u017eit\u00e9 ma\u0165 na pam\u00e4ti tri z\u00e1kladn\u00e9 z\u00e1sady: transparentnos\u0165, re\u0161pektovanie pr\u00e1v dotknut\u00fdch os\u00f4b a \u00fastretovos\u0165 k ich \u017eiadostiam.<\/p>\n

    \n
  • Poskytnite inform\u00e1cie o zhroma\u017eden\u00fdch \u00fadajoch.<\/li>\n<\/ul>\n

    Odpor\u00fa\u010da sa:<\/p>\n

      \n
    • Predv\u00edda\u0165 \u00fa\u010dinky online komunika\u010dnej oper\u00e1cie, ako je napr\u00edklad e-mailov\u00e1 kampa\u0148, pridan\u00edm pozn\u00e1mky na koniec spr\u00e1vy, ktor\u00e1 vysvet\u013euje najm\u00e4 p\u00f4vod \u00fadajov a \u00fa\u010del komunik\u00e1cie.<\/li>\n
    • Poskytn\u00fa\u0165 \u010dl\u00e1nok alebo funk\u010dn\u00fd odkaz, ktor\u00fd vedie na informa\u010dn\u00fa str\u00e1nku o prev\u00e1dzkovate\u013eovi \u00fadajov a pr\u00e1vach jednotlivcov.<\/li>\n
    • Pon\u00faka\u0165 jednoduch\u00fd kontaktn\u00fd prostriedok (vyhraden\u00fd e-mail, kontaktn\u00fd formul\u00e1r alebo s\u00fakromn\u00e1 spr\u00e1va na soci\u00e1lnych sie\u0165ach) na umo\u017enenie \u017eiadost\u00ed o pr\u00edstup k \u00fadajom, ich opravu alebo vymazanie.<\/li>\n
    • Re\u0161pektujte pr\u00e1va jednotlivcov a v pr\u00edpade potreby si vy\u017eiadajte ich s\u00fahlas.<\/li>\n<\/ul>\n

      Niektor\u00e9 techniky vyh\u013ead\u00e1vania m\u00f4\u017eu by\u0165 ru\u0161ivej\u0161ie ako in\u00e9.<\/p>\n

      Napr\u00edklad na LinkedIn umo\u017e\u0148uje InMail (za poplatok) posiela\u0165 spr\u00e1vy priamo do doru\u010denej po\u0161ty \u013eubovo\u013en\u00e9ho pou\u017e\u00edvate\u013ea, ktor\u00fd nie je \u010dlenom va\u0161ej siete kontaktov.<\/p>\n

      Niektor\u00e9 marketingov\u00e9 softv\u00e9ry umo\u017e\u0148uj\u00fa aj import kontaktov (vr\u00e1tane profilov a fotografi\u00ed) zo soci\u00e1lnych siet\u00ed, ako s\u00fa LinkedIn, Facebook, Twitter, Viadeo, YouTube alebo Klout, na \u010fal\u0161ie spracovanie.<\/p>\n

      Tieto techniky vyh\u013ead\u00e1vania z\u00e1kazn\u00edkov musia by\u0165 v s\u00falade s pravidlami e-mailov\u00e9ho marketingu, ako ich stanovuje GDPR a smernica o s\u00fakrom\u00ed a elektronick\u00fdch komunik\u00e1ci\u00e1ch.<\/p>\n

      Preto sa pripom\u00ednaj\u00fa nasleduj\u00face z\u00e1sady:<\/p>\n

        \n
      • S\u00falad s po\u017eiadavkou na s\u00fahlas alebo z\u00edskanie predch\u00e1dzaj\u00faceho s\u00fahlasu od pr\u00edjemcu reklamy: to plat\u00ed pre zasielanie reklamy \u201eB2C\u201c prostredn\u00edctvom e-mailu, SMS, MMS, automatizovan\u00e9ho volania alebo faxu.<\/li>\n
      • Re\u0161pektovanie mo\u017enosti odhl\u00e1senia, ktor\u00e1 umo\u017e\u0148uje zasielanie pon\u00fak, ak pr\u00edjemca reklamy vo\u010di nemu nenamietal: to plat\u00ed pre reklamu \u201eB2B\u201c zasielan\u00fa e-mailom a reklamu \u201eB2C\u201c zasielan\u00fa po\u0161tou alebo telefonicky.<\/li>\n
      • Organizova\u0165 spr\u00e1vu \u017eiadost\u00ed od dotknut\u00fdch os\u00f4b.<\/li>\n<\/ul>\n

        To zah\u0155\u0148a pl\u00e1novanie:<\/p>\n

          \n
        • Typick\u00e1 reakcia na pou\u017e\u00edvate\u013eov internetu, ktor\u00ed napr\u00edklad uplat\u0148uj\u00fa svoje pr\u00e1vo namieta\u0165 a\/alebo \u017eiada\u0165 o pr\u00edstup k svojim \u00fadajom.<\/li>\n
        • Intern\u00fd postup na \u010do najr\u00fdchlej\u0161ie spracovanie t\u00fdchto \u017eiadost\u00ed, pri\u010dom \u0161tandardn\u00e1 lehota stanoven\u00e1 v GDPR je jeden mesiac.<\/li>\n<\/ul>\n

          Reakcia a \u00fa\u010dinnos\u0165 reakcie je d\u00f4le\u017eit\u00e1, preto\u017ee prispieva k online reput\u00e1cii prev\u00e1dzkovate\u013ea.<\/p>\n

           <\/h4>\n

          \"\"<\/h4>\n

          Franc\u00fazsky \u00farad na ochranu \u00fadajov (CNIL) ozn\u00e1mil, \u017ee bude vykon\u00e1va\u0165 kontroly v s\u00favislosti s olympijsk\u00fdmi a paralympijsk\u00fdmi hrami.<\/strong> s cie\u013eom zaru\u010di\u0165 re\u0161pektovanie s\u00fakromia div\u00e1kov.<\/p>\n

          Zameria sa najm\u00e4 na \u201eroz\u0161\u00edren\u00e9\u201c kamerov\u00e9 zariadenia, QR k\u00f3dy pre obmedzen\u00e9 oblasti, slu\u017eby predaja l\u00edstkov a \u00fadaje o dobrovo\u013en\u00edkoch.<\/p>\n

          CNIL zaznamenala po vo\u013eb\u00e1ch do Eur\u00f3pskeho parlamentu 167 hl\u00e1sen\u00ed o poru\u0161eniach GDPR. <\/strong><\/p>\n

          V kontexte pred\u010dasn\u00fdch parlamentn\u00fdch volieb pripom\u00edna politick\u00fdm stran\u00e1m pravidl\u00e1, ktor\u00e9 treba dodr\u017eiava\u0165, a informuje ich, \u017ee bude vykon\u00e1va\u0165 kontroly na z\u00e1klade po\u010dtu a povahy spr\u00e1v, ktor\u00e9 bud\u00fa doru\u010den\u00e9 v s\u00favislosti s vo\u013ebami.<\/p>\n

          Po zverejnen\u00ed praktick\u00fdch pr\u00edru\u010diek v apr\u00edli minul\u00e9ho roka, CNIL 10. j\u00fana zverejnila druh\u00fa s\u00e9riu informa\u010dn\u00fdch listov a dotazn\u00edk venovan\u00fd regul\u00e1cii v\u00fdvoja syst\u00e9mov umelej inteligencie (AI).<\/strong><\/p>\n

           Tieto nov\u00e9 n\u00e1stroje maj\u00fa pom\u00f4c\u0165 odborn\u00edkom zos\u00faladi\u0165 inov\u00e1cie s re\u0161pektovan\u00edm pr\u00e1v \u013eud\u00ed a zameriavaj\u00fa sa najm\u00e4 na pr\u00e1vny z\u00e1klad opr\u00e1vnen\u00e9ho z\u00e1ujmu, transparentnos\u0165, pr\u00e1va \u013eud\u00ed, anot\u00e1ciu \u00fadajov a bezpe\u010dnos\u0165 v\u00fdvoja syst\u00e9mu umelej inteligencie.<\/p>\n

          Informa\u010dn\u00e9 listy s\u00fa otvoren\u00e9 na verejn\u00fa konzult\u00e1ciu do 1. septembra 2024.<\/p>\n

          CNIL nakoniec sk\u00fama v \u0161t\u00fadii publikovanej 4. j\u00fala v\u00fdvoj alternat\u00edv k technik\u00e1m sledovania prostredn\u00edctvom s\u00faborov cookie tret\u00edch str\u00e1n<\/strong> a o ich d\u00f4sledkoch (pozri aj ni\u017e\u0161ie ot\u00e1zky, ktor\u00e9 vyvolal \u201esandbox na ochranu s\u00fakromia\u201c spolo\u010dnosti Google).<\/p>\n

           <\/h4>\n

          \"\"<\/h4>\n

          Eur\u00f3pske in\u0161tit\u00facie a org\u00e1ny <\/em><\/strong><\/h4>\n

          Eur\u00f3pska komisia 1. j\u00fala informovala spolo\u010dnos\u0165 Meta o svojich predbe\u017en\u00fdch zisteniach, \u017ee jej reklamn\u00fd model \u201eplatba alebo s\u00fahlas\u201c nie je v s\u00falade so z\u00e1konom o digit\u00e1lnych trhoch.<\/strong> (DMA, \u010dl\u00e1nok 5 odsek 2).<\/p>\n

          Tieto zistenia potvrdzuj\u00fa zistenia, ktor\u00e9 zverejnil Eur\u00f3psky v\u00fdbor pre ochranu \u00fadajov (EDPB) v apr\u00edli minul\u00e9ho roka.<\/p>\n

          Pod\u013ea Komisie t\u00e1to bin\u00e1rna vo\u013eba n\u00fati pou\u017e\u00edvate\u013eov s\u00fahlasi\u0165 s kombin\u00e1ciou svojich osobn\u00fdch \u00fadajov a neposkytuje im menej personalizovan\u00fa, ale rovnocenn\u00fa verziu soci\u00e1lnych siet\u00ed spolo\u010dnosti Meta.<\/p>\n

          Tieto predbe\u017en\u00e9 zistenia nepredur\u010duj\u00fa v\u00fdsledok vy\u0161etrovania.<\/p>\n

          Meta m\u00e1 teraz mo\u017enos\u0165 uplatni\u0165 si svoje pr\u00e1vo na obhajobu a p\u00edsomne odpoveda\u0165.<\/p>\n

          Komisia ukon\u010d\u00ed svoje vy\u0161etrovanie do 12 mesiacov od za\u010datia konania, teda 25. marca 2024.<\/p>\n

          Ak by sa predbe\u017en\u00e9 zistenia Komisie nakoniec potvrdili, Komisia by mohla ulo\u017ei\u0165 pokuty a\u017e do v\u00fd\u0161ky 10 tanti\u00e9m z celkov\u00e9ho celosvetov\u00e9ho obratu spolo\u010dnosti Meta a 20 tanti\u00e9m v pr\u00edpade opakovan\u00e9ho poru\u0161enia.<\/p>\n

          V s\u00falade s nariaden\u00edm o riaden\u00ed \u00fadajov (DGA) Eur\u00f3pska komisia zverejnila zoznam prv\u00fdch \u201esprostredkovate\u013eov \u00fadajov\u201c, ktor\u00fdch jej ozn\u00e1mili \u010dlensk\u00e9 \u0161t\u00e1ty. <\/strong><\/p>\n

          Sprostredkovatelia \u00fadajov funguj\u00fa ako neutr\u00e1lne tretie strany, ktor\u00e9 sp\u00e1jaj\u00fa jednotlivcov a firmy s pou\u017e\u00edvate\u013emi \u00fadajov.<\/p>\n

          Zaregistrovan\u00fdch bolo p\u00e4\u0165 spolo\u010dnost\u00ed, z ktor\u00fdch tri s\u00fa vo Franc\u00fazsku: AGDATAHUB, Hub One DataTrust a M-ITRUST. \u010eal\u0161ie dve boli ozn\u00e1men\u00e9 F\u00ednskom a Ma\u010farskom (prostredn\u00edctvom AFCDP).<\/p>\n

          EDPB spustila projekt \u201eAI Auditing\u201c 27. j\u00fana<\/strong> : cie\u013eom je pom\u00f4c\u0165 org\u00e1nom na ochranu \u00fadajov (DPA) kontrolova\u0165 syst\u00e9my umelej inteligencie definovan\u00edm metodiky vo forme kontroln\u00e9ho zoznamu na audit algoritmu a n\u00e1vrhom n\u00e1strojov, ktor\u00e9 by zlep\u0161ili ich transparentnos\u0165.<\/p>\n

          Eur\u00f3psky dozorn\u00fd \u00faradn\u00edk pre ochranu \u00fadajov (EDPS) zverejnil 3. j\u00fana svoje usmernenia o \u201egenerat\u00edvnej umelej inteligencii a ochrane osobn\u00fdch \u00fadajov\u201c.<\/strong> s cie\u013eom poskytn\u00fa\u0165 in\u0161tit\u00faci\u00e1m, org\u00e1nom, \u00faradom a agent\u00faram E\u00da praktick\u00e9 rady a pokyny t\u00fdkaj\u00face sa spracovania osobn\u00fdch \u00fadajov pri pou\u017e\u00edvan\u00ed generat\u00edvnych syst\u00e9mov umelej inteligencie a u\u013eah\u010di\u0165 im dodr\u017eiavanie po\u017eiadaviek pr\u00e1vneho r\u00e1mca pre ochranu \u00fadajov.<\/p>\n

          Medzin\u00e1rodn\u00e1 pracovn\u00e1 skupina pre ochranu \u00fadajov v technol\u00f3gi\u00e1ch (IWGDPT) prijala 5. j\u00fana pracovn\u00fd dokument o technol\u00f3gii rozpozn\u00e1vania tv\u00e1re. <\/strong><\/p>\n

          Dokument opisuje mo\u017enosti pou\u017eitia v s\u00fakromnom aj verejnom sektore a predstavuje rizik\u00e1 aj praktick\u00e9 odpor\u00fa\u010dania pre aplik\u00e1ciu, ktor\u00e1 je v s\u00falade s ochranou \u00fadajov.<\/p>\n

          S\u00fadny dvor Eur\u00f3pskej \u00fanie (SDE\u00da) 20. j\u00fana vo veci C-590\/22 rozhodol, \u017ee Obava dotknutej osoby, \u017ee jej osobn\u00e9 \u00fadaje boli zverejnen\u00e9 tret\u00edm stran\u00e1m, je posta\u010duj\u00faca na to, aby vznikla n\u00e1hrada \u0161kody<\/strong>, ak sa t\u00e1to obava s jej negat\u00edvnymi d\u00f4sledkami riadne preuk\u00e1\u017ee.<\/p>\n

          Na od\u00f4vodnenie tejto kompenz\u00e1cie (prostredn\u00edctvom noviniek o GDPR) nie je potrebn\u00e9 preuk\u00e1za\u0165, \u017ee tieto \u00fadaje boli skuto\u010dne poskytnut\u00e9 tret\u00edm stran\u00e1m.<\/p>\n

          S\u00fadny dvor 20. j\u00fana v spojen\u00fdch veciach C 182\/22 a C 189\/22 \u2013 Scalable Capital tie\u017e zv\u00e1\u017eil, \u017ee Mor\u00e1lna ujma sp\u00f4soben\u00e1 poru\u0161en\u00edm ochrany osobn\u00fdch \u00fadajov nie je svojou povahou menej d\u00f4le\u017eit\u00e1 ako fyzick\u00e1 ujma.<\/strong>.<\/p>\n

          Okrem toho, aby sa udalos\u0165 klasifikovala ako kr\u00e1de\u017e identity, osobn\u00e9 \u00fadaje museli by\u0165 skuto\u010dne zneu\u017eit\u00e9 tre\u0165ou stranou.<\/p>\n

          V rozsudku zo 6. j\u00fana (Bersheda a Rybolovlev proti Monaku) Eur\u00f3psky s\u00fad pre \u013eudsk\u00e9 pr\u00e1va rozhodol, \u017ee vy\u0161etrovania vykon\u00e1van\u00e9 vy\u0161etruj\u00facim sudcom na mobilnom telef\u00f3ne pr\u00e1vnika <\/strong>a mas\u00edvne a nerozli\u0161uj\u00face z\u00edskavanie osobn\u00fdch \u00fadajov \u2013 vr\u00e1tane \u00fadajov, ktor\u00e9 predt\u00fdm \u017eiadate\u013e vymazal \u2013 prekro\u010dilo pr\u00e1vomoc tohto sudcu a nebolo sprev\u00e1dzan\u00e9 z\u00e1rukami na zabezpe\u010denie re\u0161pektovania postavenia a profesion\u00e1lneho tajomstva \u017eiadate\u013ea ako advok\u00e1ta.<\/p>\n

          Pod tlakom ob\u010dianskej spolo\u010dnosti a eur\u00f3pskeho org\u00e1nu zodpovedn\u00e9ho za implement\u00e1ciu z\u00e1kona o digit\u00e1lnych slu\u017eb\u00e1ch (DSA), LinkedIn odstr\u00e1nil zo svojej platformy cielen\u00fa reklamu na z\u00e1klade citliv\u00fdch osobn\u00fdch \u00fadajov pou\u017e\u00edvate\u013eov.<\/strong>.<\/p>\n

          Tento typ zacielenia bol pova\u017eovan\u00fd za poru\u0161enie z\u00e1kona DSA.<\/p>\n

          Spolo\u010dnos\u0165 Spolo\u010dnos\u0165 Meta v polovici j\u00fana potvrdila, \u017ee pozastavuje svoje pl\u00e1ny na tr\u00e9novanie svojich syst\u00e9mov umelej inteligencie pomocou pou\u017e\u00edvate\u013esk\u00fdch \u00fadajov v E\u00da a Spojenom kr\u00e1\u013eovstve. <\/strong><\/p>\n

          Projekt sa zameral na pou\u017e\u00edvate\u013esk\u00e9 d\u00e1ta z Facebooku, Instagramu a Threads.<\/p>\n

          Toto rozhodnutie nasleduje po kroku \u00cdrskej komisie pre ochranu \u00fadajov, ktor\u00e1 kon\u00e1 v mene viacer\u00fdch org\u00e1nov pre ochranu \u00fadajov v celej E\u00da, a najm\u00e4 \u00faradu v Hamburgu. <\/em><\/p>\n

           <\/em><\/strong><\/h4>\n

          Spr\u00e1vy z \u010dlensk\u00fdch kraj\u00edn Eur\u00f3py. <\/em><\/strong><\/h4>\n

          Belgick\u00e1 APD<\/strong> ulo\u017eil 3. j\u00fana pokutu vo v\u00fd\u0161ke 172 000 eur spolo\u010dnosti, ktor\u00e1 nevyhovela \u017eiadosti o vymazanie \u00fadajov a pokra\u010dovala v odosielan\u00ed e-mailov s priamym marketingom.<\/p>\n

          Argumenty prev\u00e1dzkovate\u013ea \u00fadajov zameran\u00e9 na presunutie viny na zodpovedn\u00fa osobu (DPO) DPA nezoh\u013eadnil: je zodpovednos\u0165ou prev\u00e1dzkovate\u013ea \u00fadajov reagova\u0165 na \u017eiadosti o pr\u00edstup a zabezpe\u010di\u0165, aby DPO mala dostato\u010dn\u00e9 zdroje.<\/p>\n

          V Gr\u00e9cku<\/strong>APD ulo\u017eila ministerstvu vn\u00fatra a poslancovi Eur\u00f3pskeho parlamentu pokuty vo v\u00fd\u0161ke 400 000 a 40 000 eur za zasielanie nevy\u017eiadanej politickej komunik\u00e1cie, pri\u010dom e-mailov\u00e9 adresy dotknut\u00fdch os\u00f4b poskytlo poslancovi Eur\u00f3pskeho parlamentu ministerstvo vn\u00fatra.<\/p>\n

          V Luxembursku,<\/strong> APD us\u00fadil, \u017ee pou\u017eitie kamerov\u00e9ho syst\u00e9mu na od\u00f4vodnenie prepustenia zamestnanca poru\u0161uje z\u00e1sadu obmedzenia \u00fa\u010delu pod\u013ea GDPR, ak bol p\u00f4vodne nain\u0161talovan\u00fd na zaistenie bezpe\u010dnosti zamestnancov.<\/p>\n

          V Holandsku,<\/strong> S\u00fad zak\u00e1zal spolo\u010dnostiam Microsoft, LinkedIn a Xandr umiest\u0148ova\u0165 sledovacie s\u00fabory cookie na webov\u00e9 str\u00e1nky tret\u00edch str\u00e1n bez s\u00fahlasu pou\u017e\u00edvate\u013ea a ulo\u017eil spolo\u010dnosti pokutu 1 000 eur za ka\u017ed\u00fd de\u0148 nedodr\u017eania rozhodnutia.<\/p>\n

          S\u00fad rozhodol, \u017ee tieto platformy zost\u00e1vaj\u00fa zodpovedn\u00e9 za zhroma\u017e\u010fovanie platn\u00e9ho s\u00fahlasu, a to aj v pr\u00edpade, \u017ee toto zhroma\u017e\u010fovanie zveria webov\u00fdm str\u00e1nkam tret\u00edch str\u00e1n, ktor\u00e9 integruj\u00fa ich technol\u00f3gie sledovania.<\/p>\n

          V D\u00e1nsku<\/strong>APD pokarhala mesto Koda\u0148 za to, \u017ee nezabr\u00e1nilo potenci\u00e1lnemu pr\u00edstupu 37 500 neopr\u00e1vnen\u00fdch zamestnancov k osobn\u00fdm \u00fadajom 3,7 mili\u00f3na \u013eud\u00ed.<\/p>\n

          Loty\u0161sk\u00e1 APD<\/strong> ulo\u017eil pokutu 1 000 eur spolo\u010dnosti pon\u00fakaj\u00facej fotografick\u00e9 slu\u017eby v z\u00e1bavnom parku.<\/p>\n

          Spolo\u010dnos\u0165 fotografovala n\u00e1v\u0161tevn\u00edkov na z\u00e1klade implicitn\u00e9ho s\u00fahlasu, \u010do sa nedalo pova\u017eova\u0165 za pozit\u00edvny \u010din.<\/p>\n

          V Taliansku<\/strong>APD ulo\u017eil spolo\u010dnosti pokutu 100 000 eur za nez\u00e1konn\u00e9 spracovanie telef\u00f3nnych \u010d\u00edsel na \u00fa\u010dely telemarketingu.<\/p>\n

          APD sa domnieval, \u017ee prev\u00e1dzkovate\u013e \u00fadajov nem\u00f4\u017ee prenies\u0165 svoju zodpovednos\u0165 a povinnosti pod\u013ea GDPR na subdod\u00e1vate\u013ea prostredn\u00edctvom zmluvnej dolo\u017eky.<\/p>\n

          \u0160v\u00e9dska ofici\u00e1lna rozvojov\u00e1 pomoc<\/strong> Banka Avanza Bank AB dostala pokutu 1 318 955,55 eur (15 mili\u00f3nov SEK) za poru\u0161enie \u010dl\u00e1nku 5(1)(f) a \u010dl\u00e1nku 32 GDPR, pri\u010dom n\u00e1hodn\u00e1 aktiv\u00e1cia dvoch funkci\u00ed Meta Pixel viedla k neopr\u00e1vnen\u00e9mu prenosu osobn\u00fdch \u00fadajov do Meta Pixel.<\/p>\n

          V Po\u013esku, ODA<\/strong> ulo\u017eil spolo\u010dnosti pokutu 54 600 eur po tom, \u010do strata USB k\u013e\u00fa\u010da obsahuj\u00faceho ne\u0161ifrovan\u00e9 \u00fadaje zamestnancov viedla k \u00faniku \u00fadajov.<\/p>\n

          13. j\u00fana Mimovl\u00e1dna organiz\u00e1cia NOYB podala s\u0165a\u017enos\u0165 na rak\u00fasky \u00farad pre ochranu \u00fadajov (APD) proti praktik\u00e1m spolo\u010dnosti Google t\u00fdkaj\u00facim sa zhroma\u017e\u010fovania osobn\u00fdch \u00fadajov prostredn\u00edctvom jej \u201esandboxu na ochranu osobn\u00fdch \u00fadajov\u201c.<\/strong><\/p>\n

          Mimovl\u00e1dna organiz\u00e1cia poukazuje na to, \u017ee odkedy spolo\u010dnos\u0165 Google v septembri 2023 ozn\u00e1mila, \u017ee postupne odstr\u00e1ni s\u00fabory cookie tret\u00edch str\u00e1n zo svojho prehliada\u010da Chrome, pou\u017e\u00edvatelia s\u00fa postupne povzbudzovan\u00ed k aktiv\u00e1cii takzvanej \u201efunkcie ochrany osobn\u00fdch \u00fadajov pri reklam\u00e1ch\u201c, ktor\u00e1 by v skuto\u010dnosti spolo\u010dnosti Google umo\u017enila ich sledova\u0165.<\/p>\n

          NOYB 4. j\u00fana podala v Rak\u00fasku s\u0165a\u017enos\u0165 aj na spolo\u010dnos\u0165 Microsoft, ktorej slu\u017eby \u201e365 Education\u201c \u00fadajne poru\u0161uj\u00fa pr\u00e1va det\u00ed na ochranu \u00fadajov.<\/p>\n

          Pod\u013ea mimovl\u00e1dnej organiz\u00e1cie, ke\u010f si \u0161tudenti chceli uplatni\u0165 svoje pr\u00e1va pod\u013ea GDPR, spolo\u010dnos\u0165 Microsoft uviedla, \u017ee \u0161koly s\u00fa \u201ezodpovedn\u00e9\u201c za ich \u00fadaje, hoci \u0161koly nemaj\u00fa \u017eiadnu kontrolu nad syst\u00e9mami spolo\u010dnosti Microsoft.<\/p>\n

          Zdru\u017eenie Eu Travel Tech podalo koncom m\u00e1ja s\u0165a\u017enos\u0165 franc\u00fazskym a belgick\u00fdm org\u00e1nom na ochranu \u00fadajov na spolo\u010dnos\u0165 Ryanair v s\u00favislosti s jej ned\u00e1vnym zaveden\u00edm po\u017eiadavky na spracovanie biometrick\u00fdch \u00fadajov z\u00e1kazn\u00edkov na pr\u00edstup k funkci\u00e1m spr\u00e1vy rezerv\u00e1ci\u00ed a online check-inu.<\/p>\n

          Zdru\u017eenie sa domnieva, \u017ee tento proces biometrick\u00e9ho overovania poru\u0161uje z\u00e1sady z\u00e1konnosti, spravodlivosti a transparentnosti GDPR (prostredn\u00edctvom AFCDP).<\/p>\n

           <\/h4>\n

          \"\"<\/h4>\n

          OECD zverejnila 26. j\u00fana spr\u00e1va o umelej inteligencii, spr\u00e1ve \u00fadajov a ochrane s\u00fakromia. <\/strong><\/p>\n

          T\u00e1to spr\u00e1va sk\u00fama n\u00e1rodn\u00e9 a region\u00e1lne iniciat\u00edvy a navrhuje potenci\u00e1lne oblasti spolupr\u00e1ce.<\/p>\n

          Spr\u00e1va sa zasadzuje za lep\u0161iu medzin\u00e1rodn\u00fa spolupr\u00e1cu a jej cie\u013eom je usmerni\u0165 v\u00fdvoj syst\u00e9mov umelej inteligencie, ktor\u00e9 re\u0161pektuj\u00fa a podporuj\u00fa s\u00fakromie.<\/p>\n

          OECD tie\u017e 19. j\u00fana zverejnila pracovn\u00fd dokument s n\u00e1zvom \u201eSmerom k digit\u00e1lnej bezpe\u010dnosti det\u00ed u\u017e v \u0161t\u00e1diu n\u00e1vrhu\u201c. <\/strong><\/p>\n

          Dokument sa zameriava na opatrenia, ktor\u00e9 maj\u00fa prija\u0165 poskytovatelia digit\u00e1lnych slu\u017eieb, a navrhuje osem k\u013e\u00fa\u010dov\u00fdch opatren\u00ed vr\u00e1tane praktick\u00fdch n\u00e1strojov, opatren\u00ed na podporu kult\u00fary bezpe\u010dnosti a strat\u00e9gi\u00ed na zmiernenie \u0161k\u00f4d.<\/p>\n

          Tieto prvky s\u00fa ilustrovan\u00e9 pr\u00edpadov\u00fdmi \u0161t\u00fadiami, ktor\u00e9 zd\u00f4raz\u0148uj\u00fa potrebu prija\u0165 pr\u00edstupy prisp\u00f4soben\u00e9 kontextu.<\/p>\n

          Kalifornsk\u00e1 agent\u00fara na ochranu s\u00fakromia (CPPA) a CNIL podp\u00edsali vyhl\u00e1senie o spolupr\u00e1ci.<\/strong>, 25. j\u00fana 2024 v Par\u00ed\u017ei.<\/p>\n

          CNIL uv\u00e1dza, \u017ee tieto dva org\u00e1ny maj\u00fa v \u00famysle spoji\u0165 svoje \u00fasilie s cie\u013eom posilni\u0165 ochranu osobn\u00fdch \u00fadajov franc\u00fazskych a kalifornsk\u00fdch ob\u010danov.<\/p>\n

          Nvidia (jeden z popredn\u00fdch dod\u00e1vate\u013eov polovodi\u010dov pre umel\u00fa inteligenciu), Microsoft a OpenAI s\u00fa \u00fadajne predmetom sporu. antimonopoln\u00e9 vy\u0161etrovanie v Spojen\u00fdch \u0161t\u00e1toch<\/strong>.<\/p>\n

          Pod\u013ea spr\u00e1vy denn\u00edka Politico bud\u00fa Ministerstvo spravodlivosti (DOJ) a Feder\u00e1lna obchodn\u00e1 komisia (FTC) v tejto ot\u00e1zke spolupracova\u0165. Ministerstvo spravodlivosti sa zameria na spolo\u010dnos\u0165 Nvidia a FTC presk\u00fama partnerstvo medzi spolo\u010dnos\u0165ami Microsoft a OpenAI, aby zistila, \u010di maj\u00fa nekal\u00fa v\u00fdhodu.<\/p>\n

          Japonsko 12. j\u00fana prijalo z\u00e1kon podobn\u00fd eur\u00f3pskemu nariadeniu o digit\u00e1lnych trhoch (DMA).<\/p>\n

          Text by obsahoval \u201epovinnosti zabezpe\u010di\u0165 interoperabilitu, transparentnos\u0165 a prenosnos\u0165 \u00fadajov\u201c.<\/p>\n

          Z\u00e1kon nadobudne \u00fa\u010dinnos\u0165 koncom decembra 2025.<\/p>\n

          Americk\u00e1 spolo\u010dnos\u0165 Dropbox za\u010diatkom m\u00e1ja ozn\u00e1mil, \u017ee sa stal obe\u0165ou kybernetick\u00e9ho \u00fatoku.<\/strong>.<\/p>\n

          \u0160kodliv\u00fd \u00fatok sa t\u00fdka jeho platformy pre zabezpe\u010den\u00fd elektronick\u00fd podpis dokumentov Dropbox Sign, predt\u00fdm HelloSign.<\/p>\n

          Ukradnut\u00e9 \u00fadaje zah\u0155\u0148aj\u00fa men\u00e1, e-mailov\u00e9 adresy, \u0161ifrovan\u00e9 hesl\u00e1, platobn\u00e9 inform\u00e1cie a overovacie inform\u00e1cie.<\/p>\n

          Spolo\u010dnos\u0165 tvrd\u00ed, \u017ee resetovala hesl\u00e1 v\u0161etk\u00fdch pou\u017e\u00edvate\u013eov a odpojila v\u0161etky rel\u00e1cie (prostredn\u00edctvom AFCDP).<\/p>","protected":false},"excerpt":{"rendered":"

          Legal Watch \u010d. 72 \u2013 j\u00fan 2024. Komunik\u00e1cia a marketing na soci\u00e1lnych sie\u0165ach: ak\u00e9 pravidl\u00e1 platia pre profesion\u00e1lov? Soci\u00e1lne siete predstavuj\u00fa mno\u017estvo \u00fadajov na zacielenie na potenci\u00e1lnych z\u00e1kazn\u00edkov. Pou\u017e\u00edvanie t\u00fdchto \u00fadajov, \u010di u\u017e verejne dostupn\u00fdch na soci\u00e1lnej sieti alebo prostredn\u00edctvom budovania siete kontaktov, zost\u00e1va [\u2026]<\/p>","protected":false},"author":1,"featured_media":14013,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[35],"tags":[],"class_list":["post-14017","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-veille-juridique"],"acf":[],"yoast_head":"\nCommunication et d\u00e9marchage sur les r\u00e9seaux sociaux : quelles r\u00e8gles pour les professionnels ? - Viqtor<\/title>\n<meta name=\"description\" content=\"Communication et d\u00e9marchage sur les r\u00e9seaux sociaux : quelles r\u00e8gles pour les professionnels ? - Viqtor\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/viqtor.eu\/sk\/komunikacia-a-marketing-na-socialnych-sietach-ake-su-pravidla-pre-profesionalov\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Communication et d\u00e9marchage sur les r\u00e9seaux sociaux : quelles r\u00e8gles pour les professionnels ? 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