{"id":5789,"date":"2023-04-25T14:06:36","date_gmt":"2023-04-25T14:06:36","guid":{"rendered":"https:\/\/exciting-panini.13-37-234-21.plesk.page\/?p=5789"},"modified":"2024-08-06T10:08:33","modified_gmt":"2024-08-06T10:08:33","slug":"marketing-intelligent-ou-illegal","status":"publish","type":"post","link":"https:\/\/viqtor.eu\/lv\/marketing-intelligent-ou-illegal\/","title":{"rendered":"Gudrs vai neleg\u0101ls m\u0101rketings?"},"content":{"rendered":"
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Gudrs vai neleg\u0101ls m\u0101rketings?<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Fragments no Bruno DUMAY gr\u0101matas: GDPR AT\u0160\u0136IR\u0160ANA \u2013 uz\u0146\u0113mumu un organiz\u0101ciju vad\u012bt\u0101jiem, strat\u0113\u0123iskajiem departamentiem un darbiniekiem \u2013 Ga\u00eblle MONTEILLER priek\u0161v\u0101rds<\/strong><\/p>\n\n

B\u016bsim skaidr\u012bb\u0101: p\u0113d\u0113jo piecpadsmit gadu laik\u0101 labs m\u0101rketings liel\u0101 m\u0113r\u0101 ir balst\u012bts uz personas datu inteli\u0123entu izmanto\u0161anu. Paceliet roku, ja nekad neesat nodevis produkta inform\u0101ciju m\u0113r\u0137auditorijai, to nejaut\u0101jot. Nu, vai? Roka nepacelta, es nodom\u0101ju. Met\u012bsim pirmo akmeni, ja nekad neesat glab\u0101jis v\u0101rdu, t\u0101lru\u0146a numuru vai e-pasta adresi, nepazi\u0146ojot attiec\u012bgajai personai. Labi, bez akme\u0146iem. Met\u012bsim pirmo akmeni, ja esat... Es dom\u0101ju, ka j\u016bs saprat\u0101t domu.<\/p>\n\n

Protams, da\u017ei ir g\u0101ju\u0161i daudz t\u0101l\u0101k, piesaistot, atg\u016bstot un p\u0113c tam novirzot vai p\u0101rs\u016btot profilus, kas ir interesanti, jo tie ir pat\u0113r\u0113t\u0101ji, nevain\u012bgu cilv\u0113ku, kuriem bija v\u0101j\u012bba atv\u0113rt vietni, sekot saitei vai izpausties, re\u0123istr\u0113joties, pievienojoties, atst\u0101jot koment\u0101ru\u2026 Un kuri, protams, steidz\u0101s pie\u0146emt visp\u0101r\u0113jos p\u0101rdo\u0161anas noteikumus; izlas\u012bja tos? J\u016bs t\u0101 nedom\u0101jat. T\u0101p\u0113c atbild\u012bba ir kop\u012bga.<\/p>\n\n

P\u0113d\u0113j\u0101 laik\u0101, j\u0101atz\u012bst, slazdu ir vair\u0101k. Protams, pat\u0113r\u0113t\u0101ju nepr\u0101ts, atkar\u012bba no t\u012bkliem, nepiecie\u0161am\u012bba p\u0113c atzin\u012bbas \u2013 "Es eksist\u0113ju, es klik\u0161\u0137inu!" \u2013 nav bijusi velt\u012bga milzu datub\u0101zu izveid\u0113, simtiem miljonu indiv\u012bdu bez vilcin\u0101\u0161an\u0101s pak\u013caujoties ikvienam, kur\u0161 v\u0113las vi\u0146us vaj\u0101t.<\/p>\n\n

K\u0101p\u0113c tad sev kaut ko liegt? Tas bija skaisti \u2013 jaun\u0101 ekonomika, horizont\u0101lums, uberiz\u0101cija, m\u0101ksl\u012bgais intelekts. Dati \u2013 k\u0101ds hobijs! Un m\u0113s visi uz to tiec\u0101mies, l\u012bdz galam! Kr\u012bze? Mana acs. Ne visiem un ne visam. Nekad mazi v\u012bri nav ra\u017eoju\u0161i, p\u0101rdevu\u0161i un pirku\u0161i tik daudz. Lai izvair\u012btos no bankrota, m\u0113s p\u0101rdodam. Pat ja tas noz\u012bm\u0113 sabrukumu. Katrs v\u0101rds un katra ar \u0161o v\u0101rdu saist\u012bt\u0101 inform\u0101cija bija saglab\u0101\u0161anas, test\u0113\u0161anas, profil\u0113\u0161anas v\u0113rta. Ikvienam k\u0101du dienu kaut kas ir vajadz\u012bgs. Jums tas tikai j\u0101rada, \u0161\u012b vajadz\u012bba, atvainojiet, ka to atkl\u0101ju. Apmierin\u0101t to? J\u0101, bet ne p\u0101r\u0101k daudz. Lai ma\u0161\u012bna turpin\u0101tu griezties.<\/p>\n\n

M\u0113s zin\u0101j\u0101m. M\u0113s to pie\u0146\u0113m\u0101m. J\u0101, bet l\u016bk. M\u0113s aizg\u0101j\u0101m par t\u0101lu. Vai m\u0113s esam pieaugu\u0161i? N\u0113, pieaugu\u0161ie neeksist\u0113. Izaug tikai b\u0113rni. T\u0101p\u0113c, t\u0101pat k\u0101 b\u0113rni, m\u0113s vienm\u0113r grib\u0113j\u0101m vair\u0101k un aizg\u0101j\u0101m par t\u0101lu. Vai ar\u012b gandr\u012bz aizg\u0101j\u0101m par t\u0101lu. Pirms bija par v\u0113lu, varas iest\u0101des r\u012bkoj\u0101s. CNIL nebija m\u016bs palaidusi va\u013c\u0101, bet, labv\u0113l\u012bga un ieslodz\u012bta sav\u0101 teritorij\u0101, tika p\u0101rsp\u0113ta. T\u0101p\u0113c Eiropa iejauc\u0101s. Vair\u0101kas reizes. Vispirms 1995. gad\u0101 un p\u0113c tam 2016. gad\u0101, un tas st\u0101jas sp\u0113k\u0101 \u0161odien.<\/p>\n\n

Kas ir \u0161\u012b ietekme? Nelikum\u012bba. Tas, kas k\u0101dreiz bija viedais m\u0101rketings, tagad ir nelikum\u012bgs m\u0101rketings. Turpm\u0101k, ja j\u016bs izmantojat savu klientu vai lietot\u0101ju failus t\u0101pat k\u0101 iepriek\u0161, j\u016bs r\u012bkojaties nelikum\u012bgi. Un j\u0101. Bet?\u2026 N\u0113. K\u0101?\u2026 T\u0101p\u0113c.<\/p>\n\n

Runa ir par izpratni par to, kas ir personas dati un k\u0101 ar tiem j\u0101apietas. Likmes ir augstas, riski ir augsti. Naudas sodi miljonos eiro, personisk\u0101 atbild\u012bba, taisn\u012bgums, tiesa \u2013 vai tas kaut ko noz\u012bm\u0113? M\u0113s vairs nejokojam. Mark, Larij, Sergei, D\u017eef, vai j\u016bs mani dzirdat? Nesmejieties, ar\u012b j\u016bs. Pat ja digit\u0101lie giganti ir GDPR galvenie m\u0113r\u0137i, t\u0101 skar visas organiz\u0101cijas neatkar\u012bgi no to lieluma. Lieli uz\u0146\u0113mumi, jaunuz\u0146\u0113mumi, santehni\u0137i, Triffuillis dome un t\u0101das asoci\u0101cijas: j\u016bs vairs nevarat izmantot savus failus p\u0113c saviem ieskatiem.<\/p>\n\n

Protams, jau past\u0101v\u0113ja da\u017ei noteikumi un sankcijas. Tie\u0161\u0101m? J\u0101. T\u0101tad, 2018.\u00a0gada janv\u0101r\u012b, pirms regulas st\u0101\u0161an\u0101s sp\u0113k\u0101, CNIL sod\u012bja Darty par nepietiekamu klientu datu aizsardz\u012bbu. Apstr\u012bd\u0113to datu izmanto\u0161anu faktiski veica apak\u0161uz\u0146\u0113m\u0113js, ta\u010du tie\u0161i \u0161im uz\u0146\u0113mumam tika piem\u0113rots naudas sods. 100\u00a0000\u00a0eiro sods. T\u0101tad tas nav nekas, bet gan niec\u012bgs, sal\u012bdzinot ar to, kas ar jums var notikt turpm\u0101k, ja ar\u012b j\u016bs neb\u016bsiet pietiekami modrs.<\/p>\n\n

M\u0113s sap\u0146ojam. N\u0113, nepavisam. Eiropas likumdo\u0161ana nosaka, ka dati pieder pilso\u0146iem un ka neviena organiz\u0101cija tos nevar piesavin\u0101ties, lai izmantotu p\u0113c saviem ieskatiem. \u0100... Uz\u0146\u0113mumiem ir skaidri un prec\u012bzi j\u0101nor\u0101da, k\u0101 tie v\u0101c, apstr\u0101d\u0101 un glab\u0101 personas datus. Tas ir lojalit\u0101tes, p\u0101rredzam\u012bbas, konkr\u0113tu, le\u0123it\u012bmu, atbilsto\u0161u un ierobe\u017eotu m\u0113r\u0137u jaut\u0101jums... Ko? \u0160ie v\u0101rdi agr\u0101k m\u016bs b\u016btu sasm\u012bdin\u0101ju\u0161i. Ta\u010du laiki ir main\u012bju\u0161ies. Eiropas iest\u0101des rea\u0123\u0113, un m\u0113s varam saprast, k\u0101p\u0113c.<\/p>\n\n

Pirms datu apstr\u0101des jums ir j\u0101veic ietekmes nov\u0113rt\u0113jums, j\u0101iev\u0113ro r\u012bc\u012bbas kodekss, kas regul\u0113s j\u016bsu nozares praksi, un j\u0101iece\u013c datu aizsardz\u012bbas speci\u0101lists, kur\u0161 zi\u0146os par visiem incidentiem uzraudz\u012bbas iest\u0101dei \u2014 CNIL Francij\u0101. Par \u0161o noteikumu neiev\u0113ro\u0161anu ir paredz\u0113ti da\u017e\u0101di sodi, s\u0101kot no br\u012bdin\u0101juma l\u012bdz naudas sodam 20 miljonu eiro vai 4 miljardu eiro apm\u0113r\u0101 no uz\u0146\u0113muma glob\u0101l\u0101 apgroz\u012bjuma. Ak vai.<\/p>\n\n

Tas ir smagi. Pat brut\u0101li. Bet tas ir m\u016bsu pa\u0161u lab\u0101. Tom\u0113r... Labi, labi. Tiesa, kaut kas bija j\u0101dara. Ka m\u0113s, uz\u0146\u0113mumi, m\u0113dz\u0101m m\u016bs, indiv\u012bdus, at\u0146emt. Pirmie at\u0146em p\u0113d\u0113jiem v\u0101rdu, tad adresi, tad gaumi, tad ieradumu, tad profilu un tad, mums to neapzinoties, at\u0146em vi\u0146iem br\u012bvo gribu. Br\u012bv\u012bbu. Liel\u0101k\u0101 da\u013ca uz\u0146\u0113mumu nev\u0113las neko \u013caunu. Tikai m\u0101rketingu. Bet galu gal\u0101... Pietiek ir pietiekami.<\/p>\n\n

Ar Web 2.0 m\u0113s saprat\u0101m, ka bag\u0101t\u012bba sl\u0113pjas datos, kas noveda pie lielo datu visvaren\u012bbas m\u016bsdien\u0101s. \u0160is sp\u0113ks ir tik liels, ka da\u017ei pr\u0101to, vai robe\u017eas starp publisko un priv\u0101to dz\u012bvi j\u0113dzienam joproj\u0101m ir k\u0101da j\u0113ga. Vai nav par v\u0113lu? pr\u0101to citi. GDPR iniciatori t\u0101 nedom\u0101 vai vismaz neapgalvo. Vi\u0146upr\u0101t, m\u0113s varam un mums ir j\u0101iejaucas, lai datu centri un to \u012bpa\u0161nieki m\u016bs neat\u0146emtu vai nepadar\u012btu vamp\u012brus.<\/p>\n\n

\u0160\u012bs sv\u0101rsta sv\u0101rst\u012bbas ir gais\u0101. P\u00e9gasystems 2017.\u00a0gada pavasar\u012b septi\u0146\u0101s Eiropas Savien\u012bbas valst\u012bs veikts p\u0113t\u012bjums, kur\u0101 piedal\u012bj\u0101s 7000 pat\u0113r\u0113t\u0101ju, liecina, ka 82\u00a0% pilso\u0146u ir nol\u0113mu\u0161i \u012bstenot savas ties\u012bbas saska\u0146\u0101 ar GDPR. Un fran\u010di, k\u0101 ar\u012b sp\u0101\u0146i un it\u0101\u013ci \u0161\u0137iet visjut\u012bg\u0101kie attiec\u012bb\u0101 uz saviem personas datiem. T\u0101d\u0113j\u0101di 96\u00a0% fran\u010du respondentu v\u0113las zin\u0101t, k\u0101du inform\u0101ciju par vi\u0146iem glab\u0101 uz\u0146\u0113mumi. \u0145emot v\u0113r\u0101 iedz\u012bvot\u0101ju pieaugo\u0161\u0101s ba\u017eas par savu ties\u012bbu atz\u012b\u0161anu, \u0161ie skait\u013ci nav j\u0101uztver vieglpr\u0101t\u012bgi.<\/p>\n\n

Uztic\u012bbas veido\u0161ana, apvienojot aizsardz\u012bbu un br\u012bvu p\u0101rvieto\u0161anos<\/p>\n\n

T\u0101p\u0113c GDPR nav teksts, ko var \u0101tri aizmirst p\u0113c t\u0101 ievie\u0161anas datuma. T\u0101 m\u0113r\u0137is ir aptur\u0113t inform\u0101cijas, kurai vajadz\u0113tu palikt konfidenci\u0101lai, z\u0101dz\u012bbas un iejauk\u0161anos priv\u0101taj\u0101 dz\u012bv\u0113. T\u0101p\u0113c GDPR galvenais m\u0113r\u0137is ir personu aizsardz\u012bba.<\/p>\n\n

Jau no pa\u0161a s\u0101kuma (ne maz\u0101k k\u0101 173. apsv\u0113rum\u0101) tiek noteikts tonis: "Personas aizsardz\u012bba attiec\u012bb\u0101 uz personas datu apstr\u0101di ir viena no pamatties\u012bb\u0101m" (1\u0113<\/sup> (\u0146emot v\u0113r\u0101). Un pat "personas datu apstr\u0101dei j\u0101b\u016bt veidotai t\u0101, lai t\u0101 kalpotu cilv\u0113cei" (4e<\/sup> \u0146emot v\u0113r\u0101).<\/p>\n\n

Ja nepiecie\u0161am\u012bba p\u0113c aizsardz\u012bbas tiek j\u016btama, tas ir t\u0101p\u0113c, ka Eiropas Parlamenta un Padomes locek\u013ci, kas p\u0101rst\u0101v ES pilso\u0146us, uzskat\u012bja, ka uz\u0146\u0113mumi un da\u017eos gad\u012bjumos pat p\u0101rvaldes iest\u0101des ir aizg\u0101ju\u0161as p\u0101r\u0101k t\u0101lu personas datu izmanto\u0161an\u0101. Patie\u0161\u0101m, GDPR ir da\u013ca no soci\u0101lekonomisk\u0101s evol\u016bcijas, kas atg\u0101din\u0101ta 6.\u00a0padom\u0113.e<\/sup> t\u0101 k\u0101: "Strauja tehnolo\u0123iju att\u012bst\u012bba un globaliz\u0101cija ir rad\u012bjusi jaunus izaicin\u0101jumus personas datu aizsardz\u012bb\u0101. Personas datu v\u0101k\u0161anas un koplieto\u0161anas apm\u0113rs ir iev\u0113rojami palielin\u0101jies. Tehnolo\u0123ijas \u013cauj gan priv\u0101tiem uz\u0146\u0113mumiem, gan valsts iest\u0101d\u0113m izmantot personas datus sav\u0101 uz\u0146\u0113m\u0113jdarb\u012bb\u0101 k\u0101 v\u0113l nekad. Personas arvien vair\u0101k padara inform\u0101ciju par sevi publiski un glob\u0101li pieejamu. Tehnolo\u0123ijas ir p\u0101rveidoju\u0161as gan ekonomisk\u0101s, gan soci\u0101l\u0101s attiec\u012bbas, un t\u0101m b\u016btu v\u0113l vair\u0101k j\u0101veicina personas datu br\u012bva pl\u016bsma Savien\u012bb\u0101 un to p\u0101rs\u016bt\u012b\u0161ana uz tre\u0161\u0101m valst\u012bm un starptautisk\u0101m organiz\u0101cij\u0101m, vienlaikus nodro\u0161inot augstu personas datu aizsardz\u012bbas l\u012bmeni."<\/p>\n\n

Ir skaidrs, ka ES nevainoja vienu pusi vair\u0101k nek\u0101 otru, bet gan par\u0101da uz\u0146\u0113mumu, valsts iest\u0101\u017eu, tehnolo\u0123iju un pa\u0161u indiv\u012bdu kop\u012bgo atbild\u012bbu.<\/p>\n\n

Ar\u012b Eiropa nav iz\u0146\u0113mums kop\u0161 9.\u00a0datuma.e<\/sup> t\u0101 k\u0101 taj\u0101 ir teikts: "Lai gan Direkt\u012bva 95\/46\/EK (pirmais Eiropas atsauces dokuments \u0161aj\u0101 jaut\u0101jum\u0101) joproj\u0101m ir apmierino\u0161a savu m\u0113r\u0137u un principu zi\u0146\u0101, t\u0101 nav nov\u0113rsusi datu aizsardz\u012bbas \u012bsteno\u0161anas sadrumstalot\u012bbu Savien\u012bb\u0101, juridisko nenoteikt\u012bbu vai pla\u0161i izplat\u012bto sabiedr\u012bbas saj\u016btu, ka joproj\u0101m past\u0101v iev\u0113rojami riski personu aizsardz\u012bbai, jo \u012bpa\u0161i tie\u0161saistes vid\u0113."<\/p>\n\n

Galven\u0101 konstat\u0113t\u0101 probl\u0113ma ir aizsardz\u012bbas l\u012bme\u0146u at\u0161\u0137ir\u012bbas starp valst\u012bm. T\u0101d\u0113\u013c vienot\u012bba visiem uz\u0146\u0113mumiem vis\u0101 ES un pat to apak\u0161uz\u0146\u0113m\u0113jiem \u0101rpus ES \u0161\u0137iet oblig\u0101ts nosac\u012bjums efekt\u012bvai politikai \u0161aj\u0101 jom\u0101. "Lai nodro\u0161in\u0101tu konsekventu un augstu fizisko personu aizsardz\u012bbas l\u012bmeni un nov\u0113rstu \u0161\u0137\u0113r\u0161\u013cus personas datu pl\u016bsmai Savien\u012bb\u0101, fizisko personu ties\u012bbu un br\u012bv\u012bbu aizsardz\u012bbas l\u012bmenim attiec\u012bb\u0101 uz \u0161\u0101du datu apstr\u0101di j\u0101b\u016bt vien\u0101dam vis\u0101s dal\u012bbvalst\u012bs. T\u0101p\u0113c ir lietder\u012bgi nodro\u0161in\u0101t konsekventu un vien\u0101du noteikumu piem\u0113ro\u0161anu fizisko personu pamatties\u012bbu un br\u012bv\u012bbu aizsardz\u012bbai attiec\u012bb\u0101 uz personas datu apstr\u0101di vis\u0101 Savien\u012bb\u0101" (10e<\/sup> \u0146emot v\u0113r\u0101).<\/p>\n\n

Lai gan teksts, k\u0101 redz\u0113sim, ir \u013coti ierobe\u017eojo\u0161s, tam tom\u0113r ir pozit\u012bvs ekonomisks m\u0113r\u0137is: "\u0160\u012bs norises prasa stabilu un saska\u0146ot\u0101ku datu aizsardz\u012bbas regul\u0113jumu Savien\u012bb\u0101, k\u0101 ar\u012b stingru noteikumu piem\u0113ro\u0161anu, jo ir svar\u012bgi rad\u012bt uztic\u012bbu, kas \u013caus digit\u0101lajai ekonomikai att\u012bst\u012bties vis\u0101 iek\u0161\u0113j\u0101 tirg\u016b" (7e<\/sup> \u0146emot v\u0113r\u0101).<\/p>\n\n

"Uztic\u012bba." M\u016bsupr\u0101t, \u0161is ir vissvar\u012bg\u0101kais v\u0101rds. Ja GDPR m\u0113r\u0137is ir garant\u0113t, atjaunot vai "iedvest" iedz\u012bvot\u0101ju uztic\u012bbu publisk\u0101 un priv\u0101t\u0101 sektora ieinteres\u0113taj\u0101m person\u0101m vienotaj\u0101 Eiropas tirg\u016b, tad m\u0113s to piln\u012bb\u0101 atbalst\u0101m. Ir svar\u012bgi, lai cilv\u0113ki, kas iep\u0113rkas tie\u0161saist\u0113, izmanto pakalpojumu, iepaz\u012bstas ar pied\u0101v\u0101jumiem vai pau\u017e viedokli, var\u0113tu veikt \u0161\u012bs darb\u012bbas, nebaidoties, ka vi\u0146iem tiks at\u0146emta da\u013ca no vi\u0146u priv\u0101tuma.<\/p>\n\n

Bez bail\u0113m tikt at\u0146emtiem vai pat vaj\u0101tiem, lietojot modes v\u0101rdu kop\u0161 2017. gada beig\u0101m, kas var\u0113tu attiekties uz digit\u0101laj\u0101m tehnolo\u0123ij\u0101m. Cik reizes dien\u0101 m\u0113s sa\u0146emam inform\u0101ciju, ko nekad neesam piepras\u012bju\u0161i, it k\u0101 t\u0101p\u0113c, ka esam abon\u0113ju\u0161i kaut ko t\u0101du, par kura eksistenci pat nezin\u0101j\u0101m? M\u016bsdien\u0101s mums ir j\u0101atsak\u0101s no abon\u0113\u0161anas, pat ja nekad nebij\u0101m abon\u0113ju\u0161i. Ja GDPR tiks piem\u0113rota pareizi, tas vairs neb\u016bs nepiecie\u0161ams: jaunumu v\u0113stules s\u016bt\u012b\u0161ana tagad ir aizliegta, ja sa\u0146\u0113m\u0113js nav devis nep\u0101rprotamu piekri\u0161anu.<\/p>\n\n

\u0160\u012b jaunieg\u016bt\u0101 cie\u0146a ir laba lieta. Ekonomisk\u0101 apmai\u0146a nekad nav tik augl\u012bga k\u0101 tad, kad da\u017e\u0101das puses j\u016btas p\u0101rliecin\u0101tas viena par otru.<\/p>\n\n

\u0160\u012bs pl\u016bsto\u0161\u0101s apmai\u0146as tiek nep\u0101rprotami veicin\u0101tas: \u201cLai nodro\u0161in\u0101tu fizisku personu konsekventu aizsardz\u012bbas l\u012bmeni vis\u0101 Savien\u012bb\u0101 un lai izvair\u012btos no at\u0161\u0137ir\u012bb\u0101m, kas kav\u0113 personas datu br\u012bvu apriti iek\u0161\u0113j\u0101 tirg\u016b, ir nepiecie\u0161ama regula, lai nodro\u0161in\u0101tu juridisko noteikt\u012bbu un p\u0101rredzam\u012bbu uz\u0146\u0113m\u0113jiem, tostarp mikrouz\u0146\u0113mumiem, maziem un vid\u0113jiem uz\u0146\u0113mumiem, lai nodro\u0161in\u0101tu fizisk\u0101m person\u0101m vis\u0101s dal\u012bbvalst\u012bs vien\u0101du \u012bstenojamu ties\u012bbu, pien\u0101kumu un atbild\u012bbas l\u012bmeni p\u0101rzi\u0146iem un apstr\u0101d\u0101t\u0101jiem, un lai nodro\u0161in\u0101tu konsekventu personas datu apstr\u0101des uzraudz\u012bbu un l\u012bdzv\u0113rt\u012bgus sodus vis\u0101s dal\u012bbvalst\u012bs, k\u0101 ar\u012b efekt\u012bvu sadarb\u012bbu starp da\u017e\u0101du dal\u012bbvalstu uzraudz\u012bbas iest\u0101d\u0113m. Lai iek\u0161\u0113jais tirgus darbotos pareizi, ir nepiecie\u0161ams, lai personas datu br\u012bva pl\u016bsma Savien\u012bb\u0101 netiktu ierobe\u017eota vai aizliegta, pamatojoties uz iemesliem, kas saist\u012bti ar fizisku personu aizsardz\u012bbu attiec\u012bb\u0101 uz personas datu apstr\u0101di\u201d (13).e<\/sup> apsverot).<\/p>\n\n

K\u0101 redzam, datu aizsardz\u012bbai nevajadz\u0113tu b\u016bt \u0161\u0137\u0113rslim, bet gan ieguvumam, "lai iek\u0161\u0113jais tirgus darbotos pareizi". GDPR 1. pant\u0101 ir ietverta \u0161\u012b abu m\u0113r\u0137u kombin\u0101cija. Cit\u0113sim vienk\u0101r\u0161i pirmo rindkopu: "\u0160\u012b regula paredz noteikumus par fizisku personu aizsardz\u012bbu attiec\u012bb\u0101 uz personas datu apstr\u0101di un noteikumus par \u0161\u0101du datu br\u012bvu apriti." Aizsardz\u012bba un br\u012bva p\u0101rvieto\u0161an\u0101s, divi Eiropas Savien\u012bbas pamatprincipi, nevar\u0113ja tikt formul\u0113ti skaidr\u0101k.\u00a0\u00a0<\/p>\n\n

Turpm\u0101kajos apsv\u0113rumos da\u017ereiz v\u0101rds v\u0101rd\u0101 tiek pazi\u0146oti gaid\u0101mie panti, iz\u0146emot to, ka tie visbie\u017e\u0101k ir rakst\u012bti nosac\u012bjuma k\u0101rt\u0101, lai par\u0101d\u012btu v\u0113l\u0113\u0161anos, nodomu, savuk\u0101rt panti ir indikat\u012bv\u0101 k\u0101rt\u0101, kas noz\u012bm\u0113, ka tie ir juridiski saisto\u0161i.<\/p>\n\n

Kad teksta filozofija ir noteikta, apl\u016bkosim t\u0101 galvenos noteikumus.<\/p>\n\n

\u00a0<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tAtkl\u0101jiet Viqtor\u00ae<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Inteli\u0123ents vai nelikum\u012bgs m\u0101rketings? Fragments no Bruno DUMAY gr\u0101matas: GDPR AT\u0160\u0136IR\u0160ANA \u2013 Uz\u0146\u0113mumu un organiz\u0101ciju vad\u012bt\u0101jiem, strat\u0113\u0123iskajiem direktoriem un darbiniekiem \u2013 Priek\u0161v\u0101rds, autore Ga\u00eblle MONTEILLER B\u016bsim skaidri: piecpadsmit gadus labs m\u0101rketings liel\u0101 m\u0113r\u0101 ir balst\u012bts uz inteli\u0123entu personas datu izmanto\u0161anu. \u013baujiet ikvienam, kur\u0161 [\u2026]<\/p>","protected":false},"author":1,"featured_media":5790,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62],"tags":[38],"class_list":["post-5789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-decryptage","tag-decryptage"],"acf":[],"yoast_head":"\nMarketing intelligent ou ill\u00e9gal\u00a0? - Viqtor<\/title>\n<meta name=\"description\" content=\"Marketing intelligent ou ill\u00e9gal\u00a0? 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