{"id":14017,"date":"2026-05-06T15:23:37","date_gmt":"2026-05-06T15:23:37","guid":{"rendered":"https:\/\/viqtor.eu\/communication-et-demarchage-sur-les-reseaux-sociaux-quelles-regles-pour-les-professionnels\/"},"modified":"2026-05-06T15:23:37","modified_gmt":"2026-05-06T15:23:37","slug":"communication-et-demarchage-sur-les-reseaux-sociaux-quelles-regles-pour-les-professionnels","status":"publish","type":"post","link":"https:\/\/viqtor.eu\/lv\/komunikacija-un-marketings-socialajos-medijos-kadi-ir-noteikumi-profesionaliem\/","title":{"rendered":"Komunik\u0101cija un m\u0101rketings soci\u0101lajos medijos: k\u0101di ir noteikumi profesion\u0101\u013ciem?"},"content":{"rendered":"

Juridisk\u0101 uzraudz\u012bba Nr.\u00a072\u00a0\u2014 2024.\u00a0gada j\u016bnijs. <\/strong> <\/p>\n

Komunik\u0101cija un m\u0101rketings soci\u0101lajos medijos: k\u0101di ir noteikumi profesion\u0101\u013ciem?<\/u><\/strong> <\/strong><\/h3>\n

Soci\u0101lie t\u012bkli veido datu kopumu, ko var izmantot, lai atlas\u012btu potenci\u0101los klientus.<\/p>\n

\u0160o datu izmanto\u0161ana neatkar\u012bgi no t\u0101, vai tie ir publiski pieejami soci\u0101laj\u0101 t\u012bkl\u0101 vai izveidojot kontaktu t\u012bklu, joproj\u0101m ir pak\u013cauta likumam.<\/p>\n

Tam ir j\u0101atbilst GDPR un Eiropas elektronisko komunik\u0101ciju direkt\u012bvas (ePriv\u0101tuma direkt\u012bvas) principiem.<\/p>\n

Noteikumi at\u0161\u0137iras, piem\u0113ram, ja sazin\u0101ties ar uz\u0146\u0113mumu (\u201cB2B\u201d) vai fizisku personu (\u201cB2C\u201d).<\/p>\n

Cilv\u0113ku gaidas at\u0161\u0137irsies ar\u012b atkar\u012bb\u0101 no t\u0101, vai past\u0101v iepriek\u0161\u0113jas attiec\u012bbas: piev\u0113rsiet \u012bpa\u0161u uzman\u012bbu inform\u0101cijas apkopo\u0161anai par cilv\u0113kiem, kuri nav j\u016bsu kontaktu t\u012bkl\u0101 (piem\u0113ram, v\u0101cot potenci\u0101lo klientu v\u0101rdus diskusiju grup\u0101s).<\/p>\n

Ir svar\u012bgi patur\u0113t pr\u0101t\u0101 tr\u012bs b\u016btiskus principus: p\u0101rredzam\u012bbu, attiec\u012bgo personu ties\u012bbu iev\u0113ro\u0161anu un atsauc\u012bbu uz vi\u0146u piepras\u012bjumiem.<\/p>\n

    \n
  • Sniedziet inform\u0101ciju par apkopotajiem datiem.<\/li>\n<\/ul>\n

    Ieteicams:<\/p>\n

      \n
    • Lai paredz\u0113tu tie\u0161saistes sazi\u0146as oper\u0101cijas, piem\u0113ram, e-pasta kampa\u0146as, ietekmi, zi\u0146ojuma beig\u0101s pievienojot piez\u012bmi, kur\u0101 jo \u012bpa\u0161i paskaidrota datu izcelsme un sazi\u0146as m\u0113r\u0137is.<\/li>\n
    • Lai sniegtu rakstu vai funkcion\u0101lu saiti, kas ved uz inform\u0101cijas lapu par datu p\u0101rzini un personu ties\u012bb\u0101m.<\/li>\n
    • Lai pied\u0101v\u0101tu vienk\u0101r\u0161u sazi\u0146as veidu (\u012bpa\u0161u e-pastu, kontaktformu vai priv\u0101tu zi\u0146ojumu soci\u0101lajos t\u012bklos), lai var\u0113tu piepras\u012bt piek\u013cuvi datiem, to labo\u0161anu vai dz\u0113\u0161anu.<\/li>\n
    • Iev\u0113rojiet indiv\u012bdu ties\u012bbas un, ja nepiecie\u0161ams, ieg\u016bstiet vi\u0146u piekri\u0161anu.<\/li>\n<\/ul>\n

      Da\u017eas izp\u0113tes metodes var b\u016bt uzb\u0101z\u012bg\u0101kas nek\u0101 citas.<\/p>\n

      Piem\u0113ram, vietn\u0113 LinkedIn InMail \u013cauj (par maksu) s\u016bt\u012bt zi\u0146ojumus tie\u0161i uz jebkura lietot\u0101ja ies\u016btni, kur\u0161 nav j\u016bsu kontaktu t\u012bkla dal\u012bbnieks.<\/p>\n

      Da\u013ca m\u0101rketinga programmat\u016bras \u013cauj ar\u012b import\u0113t kontaktpersonas (tostarp profilus un fotoatt\u0113lus) no soci\u0101lajiem t\u012bkliem, piem\u0113ram, LinkedIn, Facebook, Twitter, Viadeo, YouTube vai Klout, t\u0101l\u0101kai apstr\u0101dei.<\/p>\n

      \u0160\u012bm izp\u0113tes metod\u0113m ir j\u0101atbilst e-pasta m\u0101rketinga noteikumiem, k\u0101 noteikts GDPR un E-priv\u0101tuma direkt\u012bv\u0101.<\/p>\n

      T\u0101d\u0113j\u0101di tiek atg\u0101din\u0101ti \u0161\u0101di principi:<\/p>\n

        \n
      • Atbilst\u012bba piekri\u0161anas sa\u0146em\u0161anas nosac\u012bjumiem vai iepriek\u0161\u0113jas piekri\u0161anas sa\u0146em\u0161ana no rekl\u0101mas sa\u0146\u0113m\u0113ja: tas attiecas uz "B2C" rekl\u0101mas s\u016bt\u012b\u0161anu pa e-pastu, \u012bszi\u0146u, multizi\u0146u, automatiz\u0113tiem zvaniem vai faksu.<\/li>\n
      • Atteik\u0161an\u0101s ties\u012bbu iev\u0113ro\u0161ana, kas \u013cauj s\u016bt\u012bt pied\u0101v\u0101jumus, ja rekl\u0101mas sa\u0146\u0113m\u0113js nav iebildis: tas attiecas uz "B2B" rekl\u0101mu, kas tiek s\u016bt\u012bta pa e-pastu, un "B2C" rekl\u0101mu, kas tiek s\u016bt\u012bta pa pastu vai t\u0101lruni.<\/li>\n
      • Organiz\u0113t attiec\u012bgo personu piepras\u012bjumu p\u0101rvald\u012bbu.<\/li>\n<\/ul>\n

        Tas ietver pl\u0101no\u0161anu:<\/p>\n

          \n
        • Tipiska atbilde interneta lietot\u0101jiem, kuri, piem\u0113ram, izmanto savas ties\u012bbas iebilst un\/vai piepras\u012bt piek\u013cuvi saviem datiem.<\/li>\n
        • Iek\u0161\u0113ja proced\u016bra \u0161o piepras\u012bjumu apstr\u0101dei p\u0113c iesp\u0113jas \u0101tr\u0101k, GDPR paredz\u0113tajam standarta termi\u0146am esot vienam m\u0113nesim.<\/li>\n<\/ul>\n

          Atbildes rea\u0123\u0113tsp\u0113ja un efektivit\u0101te ir svar\u012bga, jo t\u0101 veicina datu p\u0101rzi\u0146a reput\u0101ciju tie\u0161saist\u0113.<\/p>\n

           <\/h4>\n

          \"\"<\/h4>\n

          Francijas Datu aizsardz\u012bbas iest\u0101de (CNIL) ir pazi\u0146ojusi, ka veiks p\u0101rbaudes saist\u012bb\u0101 ar Olimpiskaj\u0101m un Paralimpiskaj\u0101m sp\u0113l\u0113m.<\/strong> lai garant\u0113tu skat\u012bt\u0101ju priv\u0101tuma neaizskaram\u012bbu.<\/p>\n

          Tas jo \u012bpa\u0161i b\u016bs v\u0113rsts uz "papildin\u0101t\u0101m" kameru ier\u012bc\u0113m, QR kodiem ierobe\u017eotas piek\u013cuves zon\u0101m, bi\u013ce\u0161u p\u0101rdo\u0161anas pakalpojumiem un br\u012bvpr\u0101t\u012bgo datiem.<\/p>\n

          P\u0113c Eiropas v\u0113l\u0113\u0161an\u0101m CNIL re\u0123istr\u0113ja 167 zi\u0146ojumus par GDPR p\u0101rk\u0101pumiem. <\/strong><\/p>\n

          T\u0101 atg\u0101dina politiskaj\u0101m partij\u0101m saist\u012bb\u0101 ar pirmstermi\u0146a likumdev\u0113ja v\u0113l\u0113\u0161an\u0101m par noteikumiem, kas j\u0101iev\u0113ro, un inform\u0113 t\u0101s, ka veiks p\u0101rbaudes, pamatojoties uz v\u0113l\u0113\u0161anu kontekst\u0101 sa\u0146emto zi\u0146ojumu skaitu un raksturu.<\/p>\n

          P\u0113c praktisko rokasgr\u0101matu public\u0113\u0161anas pag\u0101ju\u0161\u0101 gada apr\u012bl\u012b 10. j\u016bnij\u0101 CNIL public\u0113ja otro faktu lapu s\u0113riju un anketu, kas velt\u012bta m\u0101ksl\u012bg\u0101 intelekta (MI) sist\u0113mu izstr\u0101des regul\u0113jumam.<\/strong><\/p>\n

           \u0160ie jaunie r\u012bki ir paredz\u0113ti, lai pal\u012bdz\u0113tu profesion\u0101\u013ciem saska\u0146ot inov\u0101ciju un cilv\u0113ku ties\u012bbu iev\u0113ro\u0161anu, un jo \u012bpa\u0161i koncentr\u0113jas uz likum\u012bgo intere\u0161u juridisko pamatu, p\u0101rredzam\u012bbu, cilv\u0113ku ties\u012bb\u0101m, datu anot\u0101ciju un m\u0101ksl\u012bg\u0101 intelekta sist\u0113mas izstr\u0101des dro\u0161\u012bbu.<\/p>\n

          Faktu lapas ir pieejamas sabiedriskai apsprie\u0161anai l\u012bdz 2024. gada 1. septembrim.<\/p>\n

          Visbeidzot, CNIL 4. j\u016blij\u0101 public\u0113t\u0101 p\u0113t\u012bjum\u0101 analiz\u0113 alternat\u012bvu izseko\u0161anas meto\u017eu izstr\u0101de, izmantojot tre\u0161o pu\u0161u s\u012bkfailus<\/strong> un par to sek\u0101m (sk. ar\u012b t\u0101l\u0101k sniegtos jaut\u0101jumus, ko rada Google \u201cpriv\u0101tuma smil\u0161kaste\u201d).<\/p>\n

           <\/h4>\n

          \"\"<\/h4>\n

          Eiropas iest\u0101des un strukt\u016bras <\/em><\/strong><\/h4>\n

          1. j\u016blij\u0101 Eiropas Komisija inform\u0113ja Meta par saviem s\u0101kotn\u0113jiem secin\u0101jumiem, ka t\u0101s \u201csamaksas vai piekri\u0161anas\u201d rekl\u0101mas modelis neatbilst Digit\u0101l\u0101 tirgus likumam.<\/strong> (DMA, 5. panta 2. punkts).<\/p>\n

          \u0160ie konstat\u0113jumi apstiprina Eiropas Datu aizsardz\u012bbas kol\u0113\u0123ijas (EDAK) pag\u0101ju\u0161\u0101 gada apr\u012bl\u012b public\u0113tos konstat\u0113jumus.<\/p>\n

          Saska\u0146\u0101 ar Komisijas teikto, \u0161\u012b bin\u0101r\u0101 izv\u0113le piespie\u017e lietot\u0101jus piekrist savu personas datu apvieno\u0161anai un nenodro\u0161ina vi\u0146iem maz\u0101k personaliz\u0113tu, bet l\u012bdzv\u0113rt\u012bgu Meta soci\u0101lo t\u012bklu versiju.<\/p>\n

          \u0160ie s\u0101kotn\u0113jie konstat\u0113jumi neietekm\u0113 izmekl\u0113\u0161anas izn\u0101kumu.<\/p>\n

          Metai tagad ir iesp\u0113ja \u012bstenot savas ties\u012bbas uz aizst\u0101v\u012bbu un atbild\u0113t rakstiski.<\/p>\n

          Komisija pabeigs izmekl\u0113\u0161anu 12 m\u0113ne\u0161u laik\u0101 p\u0113c proced\u016bras uzs\u0101k\u0161anas, 2024. gada 25. mart\u0101.<\/p>\n

          Ja Komisijas s\u0101kotn\u0113jie konstat\u0113jumi galu gal\u0101 tiks apstiprin\u0101ti, Komisija var\u0113tu piem\u0113rot naudas sodus l\u012bdz 10 % no Meta kop\u0113j\u0101 pasaules apgroz\u012bjuma un 20 % atk\u0101rtotu p\u0101rk\u0101pumu gad\u012bjum\u0101.<\/p>\n

          Saska\u0146\u0101 ar Datu p\u0101rvald\u012bbas regulu (DGA) Eiropas Komisija ir public\u0113jusi pirmo "datu starpnieku" sarakstu, par kuriem tai pazi\u0146oju\u0161as dal\u012bbvalstis. <\/strong><\/p>\n

          Datu starpnieki darbojas k\u0101 neitr\u0101las tre\u0161\u0101s puses, kas savieno personas un uz\u0146\u0113mumus ar datu lietot\u0101jiem.<\/p>\n

          Tika re\u0123istr\u0113ti pieci uz\u0146\u0113mumi, no kuriem tr\u012bs atrodas Francij\u0101: AGDATAHUB, Hub One DataTrust un M-ITRUST. P\u0101r\u0113jos divus pazi\u0146oja Somija un Ung\u0101rija (izmantojot AFCDP).<\/p>\n

          EDAK 27. j\u016bnij\u0101 uzs\u0101ka projektu "M\u0101ksl\u012bg\u0101 intelekta audits".<\/strong> : t\u0101 m\u0113r\u0137is ir pal\u012bdz\u0113t datu aizsardz\u012bbas iest\u0101d\u0113m (DAI) p\u0101rbaud\u012bt m\u0101ksl\u012bg\u0101 intelekta sist\u0113mas, defin\u0113jot metodolo\u0123iju kontrolsaraksta veid\u0101 algoritma auditam un ierosinot r\u012bkus, kas uzlabotu to p\u0101rredzam\u012bbu.<\/p>\n

          Eiropas Datu aizsardz\u012bbas uzraudz\u012bt\u0101js (EDAU) 3. j\u016bnij\u0101 public\u0113ja savas vadl\u012bnijas par "\u0123enerat\u012bvo m\u0101ksl\u012bgo intelektu un personas datu aizsardz\u012bbu".<\/strong> lai sniegtu ES iest\u0101d\u0113m, strukt\u016br\u0101m, birojiem un a\u0123ent\u016br\u0101m praktiskus padomus un nor\u0101d\u012bjumus par personas datu apstr\u0101di, izmantojot \u0123enerat\u012bv\u0101s m\u0101ksl\u012bg\u0101 intelekta sist\u0113mas, un lai veicin\u0101tu to atbilst\u012bbu datu aizsardz\u012bbas tiesisk\u0101 regul\u0113juma pras\u012bb\u0101m.<\/p>\n

          Starptautisk\u0101 datu aizsardz\u012bbas tehnolo\u0123iju jom\u0101 darba grupa (IWGDPT) 5. j\u016bnij\u0101 pie\u0146\u0113ma darba dokumentu par sejas atpaz\u012b\u0161anas tehnolo\u0123iju. <\/strong><\/p>\n

          Dokument\u0101 aprakst\u012btas izmanto\u0161anas iesp\u0113jas priv\u0101taj\u0101 un publiskaj\u0101 sektor\u0101, k\u0101 ar\u012b sniegti gan riski, gan praktiski ieteikumi lietojumprogrammai, kas atbilst datu aizsardz\u012bbas pras\u012bb\u0101m.<\/p>\n

          20. j\u016bnij\u0101 Eiropas Savien\u012bbas Tiesa (EST) liet\u0101 C-590\/22 l\u0113ma, ka Datu subjekta bailes, ka vi\u0146a personas dati ir izpausti tre\u0161aj\u0101m person\u0101m, ir pietiekamas, lai rad\u012btu pamatu kompens\u0101cijas piedz\u012b\u0161anai<\/strong>, ja \u0161\u012bs bailes ar to negat\u012bvaj\u0101m sek\u0101m tiek pien\u0101c\u012bgi pier\u0101d\u012btas.<\/p>\n

          Lai pamatotu \u0161o kompens\u0101ciju (izmantojot GDPR zi\u0146as), nav nepiecie\u0161ams pier\u0101d\u012bt, ka \u0161ie dati faktiski ir tiku\u0161i nodoti tre\u0161aj\u0101m person\u0101m.<\/p>\n

          Tiesa 20. j\u016bnij\u0101 apvienotaj\u0101s liet\u0101s C-182\/22 un C-189\/22 \u2013 Scalable Capital \u2013 ar\u012b l\u0113ma, ka Personas datu p\u0101rk\u0101puma rad\u012btais mor\u0101lais kait\u0113jums p\u0113c savas b\u016bt\u012bbas nav maz\u0101k svar\u012bgs nek\u0101 fiziskais kait\u0113jums.<\/strong>.<\/p>\n

          Turkl\u0101t, lai notikumu var\u0113tu klasific\u0113t k\u0101 identit\u0101tes z\u0101dz\u012bbu, tre\u0161ajai personai ir j\u0101b\u016bt faktiski \u013caunpr\u0101t\u012bgi izmantotiem personas datiem.<\/p>\n

          Eiropas Cilv\u0113kties\u012bbu tiesa 6. j\u016bnija spriedum\u0101 (Bersheda un Rybolovlev pret Monako) l\u0113ma, ka izmekl\u0113\u0161anas tiesne\u0161a veikt\u0101s izmekl\u0113\u0161anas, izmantojot advok\u0101ta mobilo t\u0101lruni <\/strong>un masveida un nekritiska personas datu, tostarp datu, kurus iepriek\u0161 bija dz\u0113sis pieteikuma iesniedz\u0113js, atg\u016b\u0161ana p\u0101rsniedza \u0161\u012b tiesne\u0161a jurisdikciju, un tai nebija pievienoti dro\u0161\u012bbas pas\u0101kumi, lai nodro\u0161in\u0101tu pieteikuma iesniedz\u0113ja k\u0101 jurista statusa un profesion\u0101l\u0101 nosl\u0113puma iev\u0113ro\u0161anu.<\/p>\n

          Pilsonisk\u0101s sabiedr\u012bbas un Eiropas iest\u0101des, kas atbild par Digit\u0101lo pakalpojumu akta (DPA) \u012bsteno\u0161anu, spiediena ietekm\u0113 LinkedIn no savas platformas ir no\u0146\u0113mis rekl\u0101mu m\u0113r\u0137auditorijas atlasi, kuras pamat\u0101 ir lietot\u0101ju sensit\u012bvi personas dati.<\/strong>.<\/p>\n

          \u0160\u0101da veida m\u0113r\u0137auditorijas atlase tika uzskat\u012bta par DSA p\u0101rk\u0101pumu.<\/p>\n

          Uz\u0146\u0113mums J\u016bnija vid\u016b Meta apstiprin\u0101ja, ka p\u0101rtrauc savus pl\u0101nus apm\u0101c\u012bt savas m\u0101ksl\u012bg\u0101 intelekta sist\u0113mas, izmantojot lietot\u0101ju datus ES un Apvienotaj\u0101 Karalist\u0113. <\/strong><\/p>\n

          Projekts bija v\u0113rsts uz lietot\u0101ju datiem no Facebook, Instagram un Threads.<\/p>\n

          \u0160is l\u0113mums seko \u012arijas Datu aizsardz\u012bbas komisijas r\u012bc\u012bbai, kas r\u012bkojas vair\u0101ku datu aizsardz\u012bbas iest\u0101\u017eu vis\u0101 ES un jo \u012bpa\u0161i Hamburgas iest\u0101des v\u0101rd\u0101. <\/em><\/p>\n

           <\/em><\/strong><\/h4>\n

          Zi\u0146as no Eiropas dal\u012bbvalst\u012bm. <\/em><\/strong><\/h4>\n

          Be\u013c\u0123ijas APD<\/strong> 3. j\u016bnij\u0101 uz\u0146\u0113mumam, kas nebija izpild\u012bjis piepras\u012bjumu dz\u0113st datus un turpin\u0101ja s\u016bt\u012bt tie\u0161\u0101 m\u0101rketinga e-pastus, piem\u0113roja 172\u00a0000 eiro sodu.<\/p>\n

          Datu p\u0101rzi\u0146a argumentus, kuru m\u0113r\u0137is bija vainas novel\u0161ana uz DAS, DAI ne\u0146\u0113ma v\u0113r\u0101: datu p\u0101rzi\u0146a pien\u0101kums ir atbild\u0113t uz piek\u013cuves piepras\u012bjumiem un nodro\u0161in\u0101t, ka DAS ir pietiekami resursi.<\/p>\n

          Grie\u0137ij\u0101<\/strong>APD Iek\u0161lietu ministrijai un Eiropas Parlamenta deput\u0101tam piem\u0113roja attiec\u012bgi 400\u00a0000 un 40\u00a0000 eiro naudas sodus par nev\u0113lamas politiskas sazi\u0146as nos\u016bt\u012b\u0161anu, Iek\u0161lietu ministrijai sniedzot attiec\u012bgo personu e-pasta adreses Eiropas Parlamenta deput\u0101tam.<\/p>\n

          Luksemburg\u0101,<\/strong> APD uzskat\u012bja, ka videonov\u0113ro\u0161anas izmanto\u0161ana, lai pamatotu darbinieka atlai\u0161anu, p\u0101rk\u0101pj GDPR m\u0113r\u0137a ierobe\u017eojuma principu, ja t\u0101 s\u0101kotn\u0113ji bija uzst\u0101d\u012bta, lai nodro\u0161in\u0101tu darbinieku dro\u0161\u012bbu.<\/p>\n

          N\u012bderland\u0113<\/strong> Tiesa ir aizliegusi Microsoft, LinkedIn un Xandr ievietot izseko\u0161anas s\u012bkfailus tre\u0161o pu\u0161u t\u012bmek\u013ca vietn\u0113s bez lietot\u0101ju piekri\u0161anas un ir piespriedusi 1000 eiro naudas sodu katram uz\u0146\u0113mumam par katru l\u0113muma neiev\u0113ro\u0161anas dienu.<\/p>\n

          Tiesa l\u0113ma, ka \u0161\u012bs platformas joproj\u0101m ir atbild\u012bgas par der\u012bgas piekri\u0161anas ieg\u016b\u0161anu, pat ja t\u0101s uztic \u0161o ieg\u016b\u0161anu tre\u0161o pu\u0161u t\u012bmek\u013ca vietn\u0113m, kas integr\u0113 savas izseko\u0161anas tehnolo\u0123ijas.<\/p>\n

          D\u0101nij\u0101<\/strong>APD izteica r\u0101jienu Kopenh\u0101genas pils\u0113tai par to, ka t\u0101 nav nov\u0113rsusi 37\u00a0500 neat\u013cautu darbinieku potenci\u0101lu piek\u013cuvi 3,7 miljonu cilv\u0113ku personas datiem.<\/p>\n

          Latvijas APD<\/strong> uzlika 1000 eiro naudas sodu uz\u0146\u0113mumam, kas pied\u0101v\u0101ja fotograf\u0113\u0161anas pakalpojumus atrakciju park\u0101.<\/p>\n

          Uz\u0146\u0113mums fotograf\u0113ja apmekl\u0113t\u0101jus, pamatojoties uz netie\u0161u piekri\u0161anu, ko nevar uzskat\u012bt par pozit\u012bvu r\u012bc\u012bbu.<\/p>\n

          It\u0101lij\u0101<\/strong>APD ir sod\u012bjusi uz\u0146\u0113mumu ar 100\u00a0000 eiro sodu par nelikum\u012bgu t\u0101lru\u0146a numuru apstr\u0101di telem\u0101rketinga nol\u016bkos.<\/p>\n

          APD uzskat\u012bja, ka datu p\u0101rzinis nevar nodot savu atbild\u012bbu un pien\u0101kumus saska\u0146\u0101 ar GDPR apak\u0161uz\u0146\u0113m\u0113jam, izmantojot l\u012bguma klauzulu.<\/p>\n

          Zviedrijas ofici\u0101l\u0101 att\u012bst\u012bbas pal\u012bdz\u012bba (OAP)<\/strong> Avanza Bank AB tika sod\u012bta ar 1\u00a0318\u00a0955,55 eiro (15 miljonu Zviedrijas kronu) naudas sodu par GDPR 5.\u00a0panta (1)\u00a0punkta (f)\u00a0apak\u0161punkta un 32.\u00a0panta p\u0101rk\u0101pumu, jo nejau\u0161a divu Meta Pixel funkciju aktiviz\u0113\u0161ana izrais\u012bja neat\u013cautu personas datu p\u0101rs\u016bt\u012b\u0161anu uz Meta Pixel.<\/p>\n

          Polij\u0101 OAP<\/strong> piesprieda uz\u0146\u0113mumam 54\u00a0600 eiro sodu p\u0113c tam, kad USB atmi\u0146as kartes, kur\u0101 atrad\u0101s ne\u0161ifr\u0113ti darbinieku dati, nozaud\u0113\u0161ana izrais\u012bja datu nopl\u016bdi.<\/p>\n

          13. j\u016bnij\u0101, NVO NOYB ir iesniegusi s\u016bdz\u012bbu Austrijas Datu aizsardz\u012bbas iest\u0101dei (APD) par Google praksi attiec\u012bb\u0101 uz personas datu v\u0101k\u0161anu, izmantojot t\u0101s "priv\u0101tuma smil\u0161kastes" tehnolo\u0123iju.<\/strong><\/p>\n

          NVO nor\u0101da, ka kop\u0161 Google 2023.\u00a0gada septembra pazi\u0146ojuma par pak\u0101penisku tre\u0161o pu\u0161u s\u012bkfailu no\u0146em\u0161anu no Chrome p\u0101rl\u016bkprogrammas, lietot\u0101ji tiek pak\u0101peniski mudin\u0101ti aktiviz\u0113t t\u0101 saukto "rekl\u0101mu priv\u0101tuma funkciju", kas paties\u012bb\u0101 \u013cautu Google tos izsekot.<\/p>\n

          4. j\u016bnij\u0101 NOYB iesniedza s\u016bdz\u012bbu ar\u012b Austrij\u0101 pret Microsoft, kura pakalpojumi "365 Education" it k\u0101 p\u0101rk\u0101pj b\u0113rnu datu aizsardz\u012bbas ties\u012bbas.<\/p>\n

          Saska\u0146\u0101 ar NVO sniegto inform\u0101ciju, kad skol\u0113ni v\u0113l\u0113j\u0101s \u012bstenot savas ties\u012bbas saska\u0146\u0101 ar GDPR, Microsoft pazi\u0146oja, ka skolas ir "atbild\u012bgas" par vi\u0146u datiem, lai gan skol\u0101m nav nek\u0101das kontroles p\u0101r Microsoft sist\u0113m\u0101m.<\/p>\n

          Maija beig\u0101s asoci\u0101cija \u201cEu Travel Tech\u201d iesniedza s\u016bdz\u012bbu Francijas un Be\u013c\u0123ijas datu aizsardz\u012bbas iest\u0101d\u0113m pret \u201cRyanair\u201d saist\u012bb\u0101 ar nesen ieviesto pras\u012bbu apstr\u0101d\u0101t klientu biometriskos datus, lai piek\u013c\u016btu rezerv\u0101ciju p\u0101rvald\u012bbas un tie\u0161saistes re\u0123istr\u0101cijas funkcij\u0101m.<\/p>\n

          Asoci\u0101cija uzskata, ka \u0161is biometrisk\u0101s verifik\u0101cijas process p\u0101rk\u0101pj GDPR likum\u012bbas, taisn\u012bguma un p\u0101rredzam\u012bbas principus (izmantojot AFCDP).<\/p>\n

           <\/h4>\n

          \"\"<\/h4>\n

          ESAO 26. j\u016bnij\u0101 public\u0113ja zi\u0146ojums par m\u0101ksl\u012bgo intelektu, datu p\u0101rvald\u012bbu un priv\u0101tuma aizsardz\u012bbu. <\/strong><\/p>\n

          \u0160aj\u0101 zi\u0146ojum\u0101 ir p\u0101rskat\u012btas nacion\u0101l\u0101s un re\u0123ion\u0101l\u0101s iniciat\u012bvas un ieteiktas iesp\u0113jam\u0101s sadarb\u012bbas jomas.<\/p>\n

          Aicinot uz lab\u0101ku starptautisko sadarb\u012bbu, zi\u0146ojuma m\u0113r\u0137is ir vad\u012bt t\u0101du m\u0101ksl\u012bg\u0101 intelekta sist\u0113mu izstr\u0101di, kas respekt\u0113 un atbalsta priv\u0101tumu.<\/p>\n

          ESAO 19. j\u016bnij\u0101 ar\u012b public\u0113ja darba dokuments ar nosaukumu \u201cCe\u013c\u0101 uz b\u0113rnu digit\u0101lo dro\u0161\u012bbu, kas integr\u0113ta vi\u0146u interes\u0113s\u201d. <\/strong><\/p>\n

          Dokument\u0101 galven\u0101 uzman\u012bba piev\u0113rsta darb\u012bb\u0101m, kas j\u0101veic digit\u0101lo pakalpojumu sniedz\u0113jiem, un taj\u0101 ierosin\u0101ti asto\u0146i galvenie pas\u0101kumi, tostarp praktiski r\u012bki, dro\u0161\u012bbas kult\u016bras veicin\u0101\u0161anas pas\u0101kumi un kait\u0113juma mazin\u0101\u0161anas strat\u0113\u0123ijas.<\/p>\n

          \u0160os elementus ilustr\u0113 gad\u012bjumu izp\u0113tes, kas uzsver nepiecie\u0161am\u012bbu pie\u0146emt kontekstam piel\u0101gotas pieejas.<\/p>\n

          Kalifornijas Priv\u0101tuma a\u0123ent\u016bra (CPPA) un CNIL ir parakst\u012bju\u0161as sadarb\u012bbas deklar\u0101ciju.<\/strong>, 2024. gada 25. j\u016bnij\u0101 Par\u012bz\u0113.<\/p>\n

          CNIL nor\u0101da, ka abas iest\u0101des pl\u0101no apvienot savus centienus, lai stiprin\u0101tu Francijas un Kalifornijas pilso\u0146u personas datu aizsardz\u012bbu.<\/p>\n

          Tiek zi\u0146ots, ka Nvidia (viens no vado\u0161ajiem pusvad\u012bt\u0101ju pieg\u0101d\u0101t\u0101jiem m\u0101ksl\u012bg\u0101 intelekta skait\u013co\u0161anai), Microsoft un OpenAI ir iesaist\u012bti str\u012bd\u0101. Antimonopola izmekl\u0113\u0161ana Amerikas Savienotaj\u0101s Valst\u012bs<\/strong>.<\/p>\n

          Saska\u0146\u0101 ar Politico zi\u0146ojumu, Tieslietu ministrija (DOJ) un Feder\u0101l\u0101 tirdzniec\u012bbas komisija (FTC) sadarbosies \u0161aj\u0101 jaut\u0101jum\u0101. DOJ koncentr\u0113sies uz Nvidia, un FTC p\u0101rbaud\u012bs Microsoft un OpenAI partner\u012bbu, lai noteiktu, vai t\u0101m ir negod\u012bgas priek\u0161roc\u012bbas.<\/p>\n

          Jap\u0101na 12. j\u016bnij\u0101 pie\u0146\u0113ma likumu, kas ir l\u012bdz\u012bgs Eiropas digit\u0101lo tirgu (DMA) regulai.<\/p>\n

          Tekst\u0101 b\u016btu iek\u013cauti \u201cpien\u0101kumi nodro\u0161in\u0101t sadarbsp\u0113ju, p\u0101rredzam\u012bbu un datu p\u0101rnesam\u012bbu\u201d.<\/p>\n

          Likums st\u0101sies sp\u0113k\u0101 2025. gada decembra beig\u0101s.<\/p>\n

          Amerik\u0101\u0146u uz\u0146\u0113mums Dropbox maija s\u0101kum\u0101 pazi\u0146oja, ka ir k\u013cuvis par kiberuzbrukuma upuri.<\/strong>.<\/p>\n

          \u013baunpr\u0101t\u012bg\u0101 ielau\u0161an\u0101s skar t\u0101s dro\u0161o elektronisko dokumentu parakst\u012b\u0161anas platformu Dropbox Sign, agr\u0101k HelloSign.<\/p>\n

          Nozagtie dati ietver v\u0101rdus, e-pasta adreses, \u0161ifr\u0113tas paroles, maks\u0101jumu inform\u0101ciju un autentifik\u0101cijas inform\u0101ciju.<\/p>\n

          Uz\u0146\u0113mums apgalvo, ka ir atiestat\u012bjis visu lietot\u0101ju paroles un atvienojis visas sesijas (izmantojot AFCDP).<\/p>","protected":false},"excerpt":{"rendered":"

          Legal Watch Nr.\u00a072\u00a0\u2013 2024.\u00a0gada j\u016bnijs. Komunik\u0101cija un m\u0101rketings soci\u0101lajos medijos: k\u0101di noteikumi attiecas uz profesion\u0101\u013ciem? Soci\u0101lie t\u012bkli sniedz bag\u0101t\u012bgu datu kl\u0101stu potenci\u0101lo klientu uzrun\u0101\u0161anai. \u0160o datu izmanto\u0161ana neatkar\u012bgi no t\u0101, vai tie ir publiski pieejami soci\u0101laj\u0101 t\u012bkl\u0101 vai veidojot kontaktu t\u012bklu, joproj\u0101m [\u2026]<\/p>","protected":false},"author":1,"featured_media":14013,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[35],"tags":[],"class_list":["post-14017","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-veille-juridique"],"acf":[],"yoast_head":"\nCommunication et d\u00e9marchage sur les r\u00e9seaux sociaux : quelles r\u00e8gles pour les professionnels ? - Viqtor<\/title>\n<meta name=\"description\" content=\"Communication et d\u00e9marchage sur les r\u00e9seaux sociaux : quelles r\u00e8gles pour les professionnels ? - Viqtor\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/viqtor.eu\/lv\/komunikacija-un-marketings-socialajos-medijos-kadi-ir-noteikumi-profesionaliem\/\" \/>\n<meta property=\"og:locale\" content=\"lv_LV\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Communication et d\u00e9marchage sur les r\u00e9seaux sociaux : quelles r\u00e8gles pour les professionnels ? 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