{"id":14017,"date":"2026-05-06T15:23:37","date_gmt":"2026-05-06T15:23:37","guid":{"rendered":"https:\/\/viqtor.eu\/communication-et-demarchage-sur-les-reseaux-sociaux-quelles-regles-pour-les-professionnels\/"},"modified":"2026-05-06T15:23:37","modified_gmt":"2026-05-06T15:23:37","slug":"communication-et-demarchage-sur-les-reseaux-sociaux-quelles-regles-pour-les-professionnels","status":"publish","type":"post","link":"https:\/\/viqtor.eu\/lt\/bendravimas-ir-rinkodara-socialineje-ziniasklaidoje-kokios-taisykles-taikomos-profesionalams\/","title":{"rendered":"Bendravimas ir rinkodara socialin\u0117je \u017einiasklaidoje: kokios taisykl\u0117s taikomos profesionalams?"},"content":{"rendered":"

\u201eLegal Watch\u201c Nr. 72 \u2013 2024 m. bir\u017eelis. <\/strong> <\/p>\n

Bendravimas ir rinkodara socialin\u0117je \u017einiasklaidoje: kokios taisykl\u0117s taikomos profesionalams?<\/u><\/strong> <\/strong><\/h3>\n

Socialiniai tinklai yra duomen\u0173 telkinys, kur\u012f galima naudoti norint pasiekti potencialius klientus.<\/p>\n

\u0160i\u0173 duomen\u0173 naudojimas, nesvarbu, ar jie vie\u0161ai prieinami socialiniame tinkle, ar sukuriant kontakt\u0173 tinkl\u0105, ir toliau reglamentuojamas \u012fstatym\u0173.<\/p>\n

Jis turi atitikti BDAR ir Europos elektronini\u0173 ry\u0161i\u0173 direktyvos (ePrivatumo direktyvos) principus.<\/p>\n

Taisykl\u0117s skiriasi, pavyzd\u017eiui, jei susisiekiate su \u012fmone (\u201eB2B\u201c) arba su fiziniu asmeniu (\u201eB2C\u201c).<\/p>\n

\u017dmoni\u0173 l\u016bkes\u010diai taip pat skirsis priklausomai nuo to, ar yra jau esam\u0173 santyki\u0173: atkreipkite ypating\u0105 d\u0117mes\u012f \u012f informacijos apie \u017emones, kurie n\u0117ra j\u016bs\u0173 kontakt\u0173 tinklo dalis, rinkim\u0105 (pavyzd\u017eiui, rinkite potenciali\u0173 klient\u0173 vardus diskusij\u0173 grup\u0117se).<\/p>\n

Svarbu nepamir\u0161ti trij\u0173 esmini\u0173 princip\u0173: skaidrumo, pagarbos atitinkam\u0173 asmen\u0173 teis\u0117ms ir reagavimo \u012f j\u0173 pra\u0161ymus.<\/p>\n

    \n
  • Pateikite informacij\u0105 apie surinktus duomenis.<\/li>\n<\/ul>\n

    Rekomenduojama:<\/p>\n

      \n
    • Numatyti internetin\u0117s komunikacijos operacijos, pavyzd\u017eiui, el. pa\u0161to kampanijos, poveik\u012f, prane\u0161imo pabaigoje pridedant pastab\u0105, kurioje vis\u0173 pirma paai\u0161kinama duomen\u0173 kilm\u0117 ir komunikacijos tikslas.<\/li>\n
    • Pateikti straipsn\u012f arba funkcin\u0119 nuorod\u0105, nukreipian\u010di\u0105 \u012f informacijos puslap\u012f apie duomen\u0173 valdytoj\u0105 ir asmen\u0173 teises.<\/li>\n
    • Suteikti paprast\u0105 susisiekimo b\u016bd\u0105 (special\u0173 el. pa\u0161to adres\u0105, kontaktin\u0119 form\u0105 arba asmenin\u0119 \u017einut\u0119 socialiniuose tinkluose), kad b\u016bt\u0173 galima pateikti pra\u0161ymus d\u0117l prieigos prie duomen\u0173, j\u0173 i\u0161taisymo ar i\u0161trynimo.<\/li>\n
    • Gerbkite asmen\u0173 teises ir, kai reikia, gaukite j\u0173 sutikim\u0105.<\/li>\n<\/ul>\n

      Kai kurie \u017evalgybos metodai gali b\u016bti labiau \u012fkyr\u016bs nei kiti.<\/p>\n

      Pavyzd\u017eiui, \u201eLinkedIn\u201c platformoje \u201eInMail\u201c leid\u017eia (u\u017e tam tikr\u0105 mokest\u012f) si\u0173sti \u017einutes tiesiai \u012f bet kurio vartotojo, kuris n\u0117ra j\u016bs\u0173 kontakt\u0173 tinklo narys, pa\u0161to d\u0117\u017eut\u0119.<\/p>\n

      Kai kurios rinkodaros programin\u0117s \u012frangos taip pat leid\u017eia importuoti kontaktus (\u012fskaitant profilius ir nuotraukas) i\u0161 socialini\u0173 tinkl\u0173, toki\u0173 kaip \u201eLinkedIn\u201c, \u201eFacebook\u201c, \u201eTwitter\u201c, \u201eViadeo\u201c, \u201eYouTube\u201c ar \u201eKlout\u201c, tolesniam apdorojimui.<\/p>\n

      \u0160ie paie\u0161kos metodai turi atitikti el. pa\u0161to rinkodaros taisykles, kaip numatyta BDAR ir E. privatumo direktyvoje.<\/p>\n

      Tod\u0117l primenami \u0161ie principai:<\/p>\n

        \n
      • Atitiktis sutikimo s\u0105lygai arba i\u0161ankstinio reklamos gav\u0117jo sutikimo gavimas: tai taikoma siun\u010diant \u201eB2C\u201c reklam\u0105 el. pa\u0161tu, SMS \u017einut\u0117mis, MMS \u017einut\u0117mis, automatiniais skambu\u010diais arba faksu.<\/li>\n
      • Pagarba atsisakymo teisei si\u0173sti pasi\u016blymus, kai reklamos gav\u0117jas tam neprie\u0161tarauja: tai taikoma el. pa\u0161tu siun\u010diamai \u201eB2B\u201c reklamai ir pa\u0161tu ar telefonu siun\u010diamai \u201eB2C\u201c reklamai.<\/li>\n
      • Organizuoti atitinkam\u0173 asmen\u0173 pra\u0161ym\u0173 valdym\u0105.<\/li>\n<\/ul>\n

        Tai apima planavim\u0105:<\/p>\n

          \n
        • Tipi\u0161kas atsakas interneto vartotojams, kurie, pavyzd\u017eiui, pasinaudoja savo teise nesutikti ir (arba) papra\u0161yti prieigos prie savo duomen\u0173.<\/li>\n
        • Vidin\u0117 proced\u016bra, skirta \u0161iems pra\u0161ymams kuo grei\u010diau i\u0161nagrin\u0117ti, o standartinis BDAR numatytas terminas yra vienas m\u0117nuo.<\/li>\n<\/ul>\n

          Atsakymo reagavimas ir veiksmingumas yra svarb\u016bs, nes tai prisideda prie duomen\u0173 valdytojo reputacijos internete.<\/p>\n

           <\/h4>\n

          \"\"<\/h4>\n

          Pranc\u016bzijos duomen\u0173 apsaugos tarnyba (CNIL) paskelb\u0117, kad atliks patikrinimus, susijusius su olimpin\u0117mis ir parolimpin\u0117mis \u017eaidyn\u0117mis.<\/strong> siekiant u\u017etikrinti \u017ei\u016brov\u0173 privatumo apsaug\u0105.<\/p>\n

          Ypatingas d\u0117mesys bus skiriamas \u201epapildytoms\u201c kameroms, QR kodams riboto patekimo zonose, biliet\u0173 pardavimo paslaugoms ir savanori\u0173 duomenims.<\/p>\n

          CNIL u\u017eregistravo 167 prane\u0161imus apie BDAR pa\u017eeidimus po Europos Parlamento rinkim\u0173. <\/strong><\/p>\n

          Ji primena politin\u0117ms partijoms, atsi\u017evelgiant \u012f pirmalaikius \u012fstatym\u0173 leid\u017eiamosios vald\u017eios rinkimus, taisykles, kuri\u0173 reikia laikytis, ir informuoja jas, kad atliks patikrinimus, atsi\u017evelgdama \u012f prane\u0161im\u0173, kurie bus gauti per rinkimus, skai\u010di\u0173 ir pob\u016bd\u012f.<\/p>\n

          Po praktini\u0173 vadov\u0173 paskelbimo pra\u0117jusi\u0173 met\u0173 baland\u012f Bir\u017eelio 10 d. CNIL paskelb\u0117 antr\u0105 informacini\u0173 lapeli\u0173 serij\u0105 ir klausimyn\u0105, skirtus dirbtinio intelekto (DI) sistem\u0173 k\u016brimo reguliavimui.<\/strong><\/p>\n

           \u0160i\u0173 nauj\u0173 \u012franki\u0173 tikslas \u2013 pad\u0117ti specialistams suderinti inovacijas ir pagarb\u0105 \u017emoni\u0173 teis\u0117ms, ypating\u0105 d\u0117mes\u012f skiriant teis\u0117to intereso, skaidrumo, \u017emoni\u0173 teisi\u0173, duomen\u0173 anotavimo ir dirbtinio intelekto sistemos k\u016brimo saugumo teisiniam pagrindui.<\/p>\n

          Informaciniai lapeliai vie\u0161oms konsultacijoms teikiami iki 2024 m. rugs\u0117jo 1 d.<\/p>\n

          Galiausiai CNIL liepos 4 d. paskelbtame tyrime nagrin\u0117ja alternatyv\u0173 sekimo technikoms k\u016brimas naudojant tre\u010di\u0173j\u0173 \u0161ali\u0173 slapukus<\/strong> ir apie j\u0173 pasekmes (taip pat \u017er. toliau pateiktus klausimus, kuriuos i\u0161k\u0117l\u0117 \u201eGoogle\u201c \u201eprivatumo sm\u0117lio d\u0117\u017e\u0117\u201c).<\/p>\n

           <\/h4>\n

          \"\"<\/h4>\n

          Europos institucijos ir \u012fstaigos <\/em><\/strong><\/h4>\n

          Liepos 1 d. Europos Komisija informavo \u201eMeta\u201c apie savo preliminarias i\u0161vadas, kad jos taikomas \u201emok\u0117ti arba sutikti\u201c reklamos modelis neatitinka Skaitmenini\u0173 rink\u0173 \u012fstatymo.<\/strong> (DMA, 5 straipsnio 2 dalis).<\/p>\n

          \u0160ie rezultatai patvirtina Europos duomen\u0173 apsaugos valdybos (EDAV) pra\u0117jusi\u0173 met\u0173 baland\u012f paskelbtus rezultatus.<\/p>\n

          Komisijos teigimu, \u0161is dvejetainis pasirinkimas ver\u010dia vartotojus sutikti su j\u0173 asmens duomen\u0173 sujungimu ir nesuteikia jiems ma\u017eiau suasmenintos, bet lygiavert\u0117s \u201eMeta\u201c socialini\u0173 tinkl\u0173 versijos.<\/p>\n

          \u0160ios preliminarios i\u0161vados neturi \u012ftakos tyrimo rezultatams.<\/p>\n

          Meta dabar turi galimyb\u0119 pasinaudoti savo teise \u012f gynyb\u0105 ir atsakyti ra\u0161tu.<\/p>\n

          Komisija tyrim\u0105 u\u017ebaigs per 12 m\u0117nesi\u0173 nuo proced\u016bros prad\u017eios, 2024 m. kovo 25 d.<\/p>\n

          Jei Komisijos preliminarios i\u0161vados galiausiai b\u016bt\u0173 patvirtintos, Komisija gal\u0117t\u0173 skirti baudas iki 10 % bendros \u201eMeta\u201c pasaulin\u0117s apyvartos, o pakartotini\u0173 pa\u017eeidim\u0173 atveju \u2013 20 %.<\/p>\n

          Pagal Duomen\u0173 valdymo reglament\u0105 (DGA) Europos Komisija paskelb\u0117 pirm\u0173j\u0173 valstybi\u0173 nari\u0173 jai prane\u0161t\u0173 \u201eduomen\u0173 tarpinink\u0173\u201c s\u0105ra\u0161\u0105. <\/strong><\/p>\n

          Duomen\u0173 tarpininkai veikia kaip neutralios tre\u010diosios \u0161alys, kurios sujungia asmenis ir \u012fmones su duomen\u0173 naudotojais.<\/p>\n

          Buvo u\u017eregistruotos penkios \u012fmon\u0117s, i\u0161 kuri\u0173 trys yra Pranc\u016bzijoje: AGDATAHUB, Hub One DataTrust ir M-ITRUST. Kitoms dviem prane\u0161\u0117 Suomija ir Vengrija (per AFCDP).<\/p>\n

          Europos duomen\u0173 apsaugos valdyba (EDV) bir\u017eelio 27 d. prad\u0117jo projekt\u0105 \u201eDirbtinio intelekto auditas\u201c.<\/strong> \u0160iuo dokumentu siekiama pad\u0117ti duomen\u0173 apsaugos institucijoms (DAI) tikrinti dirbtinio intelekto sistemas, apibr\u0117\u017eiant algoritmo audito metodik\u0105 kontrolinio s\u0105ra\u0161o forma ir si\u016blant priemones, kurios padidint\u0173 j\u0173 skaidrum\u0105.<\/p>\n

          Europos duomen\u0173 apsaugos prie\u017ei\u016bros pareig\u016bnas (EDAPP) bir\u017eelio 3 d. paskelb\u0117 savo gaires d\u0117l \u201egeneratyvinio dirbtinio intelekto ir asmens duomen\u0173 apsaugos\u201c.<\/strong> siekiant suteikti ES institucijoms, \u012fstaigoms, organams ir agent\u016broms praktini\u0173 patarim\u0173 ir nurodym\u0173 d\u0117l asmens duomen\u0173 tvarkymo naudojant generatyvines dirbtinio intelekto sistemas ir sudaryti joms palankesnes s\u0105lygas laikytis duomen\u0173 apsaugos teisin\u0117s sistemos reikalavim\u0173.<\/p>\n

          Bir\u017eelio 5 d. Tarptautin\u0117 duomen\u0173 apsaugos technologij\u0173 srityje darbo grup\u0117 (IWGDPT) pri\u0117m\u0117 darbin\u012f dokument\u0105 d\u0117l veido atpa\u017einimo technologijos. <\/strong><\/p>\n

          Dokumente apra\u0161omos naudojimo galimyb\u0117s priva\u010diame ir vie\u0161ajame sektoriuose, pateikiamos tiek rizikos, tiek praktin\u0117s rekomendacijos, kaip taikyti duomen\u0173 apsaugos reikalavimus atitinkan\u010di\u0105 program\u0105.<\/p>\n

          Bir\u017eelio 20 d. Europos S\u0105jungos Teisingumo Teismas (ESTT) byloje C-590\/22 nusprend\u0117, kad Duomen\u0173 subjekto baim\u0117, kad jo asmens duomenys buvo atskleisti tre\u010diosioms \u0161alims, yra pakankama prie\u017eastis gauti kompensacij\u0105.<\/strong>, jei \u0161i baim\u0117 su neigiamomis pasekm\u0117mis bus tinkamai \u012frodyta.<\/p>\n

          Norint pateisinti \u0161\u012f atlyginim\u0105 (per GDPR naujienas), neb\u016btina \u012frodyti, kad \u0161ie duomenys i\u0161 tikr\u0173j\u0173 buvo perduoti tre\u010diosioms \u0161alims.<\/p>\n

          Bir\u017eelio 20 d. sujungtose bylose C 182\/22 ir C 189\/22 \u2013 Scalable Capital Teismas taip pat nusprend\u0117, kad Asmens duomen\u0173 saugumo pa\u017eeidimo padaryta moralin\u0117 \u017eala i\u0161 savo pob\u016bd\u017eio n\u0117ra ma\u017eiau svarbi nei fizin\u0117 \u017eala.<\/strong>.<\/p>\n

          Be to, kad \u012fvykis b\u016bt\u0173 klasifikuojamas kaip tapatyb\u0117s vagyst\u0117, tre\u010dioji \u0161alis tur\u0117jo b\u016bti netinkamai panaudojusi asmens duomenis.<\/p>\n

          Bir\u017eelio 6 d. sprendime (Bersheda ir Rybolovlev prie\u0161 Monak\u0105) Europos \u017dmogaus Teisi\u0173 Teismas nusprend\u0117, kad tyrim\u0105 atliekan\u010dio teis\u0117jo advokato mobiliuoju telefonu atliekami tyrimai <\/strong>ir masinis bei beatodairi\u0161kas asmens duomen\u0173, \u012fskaitant duomenis, kuriuos anks\u010diau parei\u0161k\u0117jas buvo i\u0161tryn\u0119s, gavimas vir\u0161ijo \u0161io teis\u0117jo jurisdikcij\u0105 ir nebuvo lydimas apsaugos priemoni\u0173, u\u017etikrinan\u010di\u0173 parei\u0161k\u0117jo, kaip advokato, statuso ir profesin\u0117s paslapties gerbim\u0105.<\/p>\n

          Spaud\u017eiama pilietin\u0117s visuomen\u0117s ir Europos institucijos, atsakingos u\u017e Skaitmenini\u0173 paslaug\u0173 akto (DSA) \u012fgyvendinim\u0105, \u201eLinkedIn\u201c i\u0161 savo platformos pa\u0161alino tikslin\u0119 reklam\u0105, pagr\u012fst\u0105 vartotoj\u0173 jautriais asmens duomenimis.<\/strong>.<\/p>\n

          Toks taikymas buvo laikomas DSA pa\u017eeidimu.<\/p>\n

          \u012emon\u0117 Bir\u017eelio viduryje \u201eMeta\u201c patvirtino, kad sustabdo planus apmokyti savo dirbtinio intelekto sistemas naudojant vartotoj\u0173 duomenis ES ir JK. <\/strong><\/p>\n

          Projektas buvo skirtas vartotoj\u0173 duomenims i\u0161 \u201eFacebook\u201c, \u201eInstagram\u201c ir \u201eThreads\u201c.<\/p>\n

          \u0160is sprendimas priimtas po to, kai Airijos duomen\u0173 apsaugos komisija, veikianti keli\u0173 ES duomen\u0173 apsaugos institucij\u0173, o ypa\u010d Hamburgo institucijos, vardu, \u0117m\u0117si veiksm\u0173. <\/em><\/p>\n

           <\/em><\/strong><\/h4>\n

          Naujienos i\u0161 Europos \u0161ali\u0173 nari\u0173. <\/em><\/strong><\/h4>\n

          Belgijos APD<\/strong> Bir\u017eelio 3 d. bendrov\u0117 skyr\u0117 172 000 eur\u0173 baud\u0105, kuri ne\u012fvykd\u0117 pra\u0161ymo i\u0161trinti duomenis ir toliau siunt\u0117 tiesiogin\u0117s rinkodaros el. lai\u0161kus.<\/p>\n

          Duomen\u0173 valdytojo argument\u0173, kuriais siekiama perkelti kalt\u0119 duomen\u0173 apsaugos pareig\u016bnui, duomen\u0173 apsaugos institucija neatsi\u017evelg\u0117 \u012f tai: duomen\u0173 valdytojas privalo atsakyti \u012f pra\u0161ymus suteikti prieig\u0105 prie duomen\u0173 ir u\u017etikrinti, kad duomen\u0173 apsaugos pareig\u016bnas tur\u0117t\u0173 pakankamai i\u0161tekli\u0173.<\/p>\n

          Graikijoje<\/strong>APD skyr\u0117 atitinkamai 400 000 ir 40 000 eur\u0173 baudas Vidaus reikal\u0173 ministerijai ir Europos Parlamento nariui u\u017e nepageidaujam\u0173 politini\u0173 prane\u0161im\u0173 siuntim\u0105; Vidaus reikal\u0173 ministerija Europos Parlamento nariui pateik\u0117 atitinkam\u0173 asmen\u0173 el. pa\u0161to adresus.<\/p>\n

          Liuksemburge<\/strong> APD man\u0117, kad vaizdo steb\u0117jimo naudojimas darbuotojo atleidimui pateisinti pa\u017eeid\u0117 BDAR tiksl\u0173 ribojimo princip\u0105, jei jis i\u0161 prad\u017ei\u0173 buvo \u012fdiegtas siekiant u\u017etikrinti darbuotoj\u0173 saugum\u0105.<\/p>\n

          Nyderlanduose<\/strong> Teismas u\u017edraud\u0117 \u201eMicrosoft\u201c, \u201eLinkedIn\u201c ir \u201eXandr\u201c tre\u010di\u0173j\u0173 \u0161ali\u0173 svetain\u0117se be naudotoj\u0173 sutikimo diegti sekimo slapukus ir skyr\u0117 1000 eur\u0173 baud\u0105 kiekvienai bendrovei u\u017e kiekvien\u0105 sprendimo nevykdymo dien\u0105.<\/p>\n

          Teismas nusprend\u0117, kad \u0161ios platformos i\u0161lieka atsakingos u\u017e galiojan\u010dio sutikimo rinkim\u0105, net kai jos patiki \u0161\u012f rinkim\u0105 tre\u010di\u0173j\u0173 \u0161ali\u0173 svetain\u0117ms, kurios integruoja savo sekimo technologijas.<\/p>\n

          Danijoje<\/strong>APD papeik\u0117 Kopenhagos miest\u0105 u\u017e tai, kad \u0161is nesugeb\u0117jo u\u017ekirsti kelio galimai prieigai prie 3,7 milijono \u017emoni\u0173 asmens duomen\u0173, kuriuos gal\u0117jo atlikti 37 500 ne\u012fgaliot\u0173 darbuotoj\u0173.<\/p>\n

          Latvijos APD<\/strong> skyr\u0117 1000 eur\u0173 baud\u0105 pramog\u0173 parke fotografijos paslaugas si\u016blan\u010diai bendrovei.<\/p>\n

          Bendrov\u0117 fotografavo lankytojus remdamasi numanomu sutikimu, kurio negalima laikyti teigiamu veiksmu.<\/p>\n

          Italijoje<\/strong>APD skyr\u0117 100 000 eur\u0173 baud\u0105 bendrovei u\u017e neteis\u0117t\u0105 telefono numeri\u0173 tvarkym\u0105 telemarketingo tikslais.<\/p>\n

          APD laik\u0117si nuomon\u0117s, kad duomen\u0173 valdytojas negali perduoti savo atsakomyb\u0117s ir \u012fsipareigojim\u0173 pagal BDAR subrangovui sutarties s\u0105lyga.<\/p>\n

          \u0160vedijos oficialioji vystymosi parama (OPV)<\/strong> \u201eAvanza Bank AB\u201c buvo skirta 1 318 955,55 eur\u0173 (15 mln. \u0160vedijos kron\u0173) bauda u\u017e BDAR 5(1)(f) straipsnio ir 32 straipsnio pa\u017eeidim\u0105, kai nety\u010dia aktyvavus dvi \u201eMeta Pixel\u201c funkcijas buvo neteis\u0117tai perduoti asmens duomenys \u201eMeta Pixel\u201c.<\/p>\n

          Lenkijoje OPV<\/strong> skyr\u0117 54 600 eur\u0173 baud\u0105 \u012fmonei po to, kai pametus USB atmintin\u0119 su neu\u017e\u0161ifruotais darbuotoj\u0173 duomenimis \u012fvyko duomen\u0173 nutek\u0117jimas.<\/p>\n

          Bir\u017eelio 13 d. NVO NOYB pateik\u0117 skund\u0105 Austrijos duomen\u0173 apsaugos tarnybai (APD) d\u0117l \u201eGoogle\u201c praktikos, susijusios su asmens duomen\u0173 rinkimu per \u201eprivatumo sm\u0117lio d\u0117\u017e\u0119\u201c.<\/strong><\/p>\n

          NVO atkreipia d\u0117mes\u012f, kad nuo tada, kai \u201eGoogle\u201c 2023 m. rugs\u0117j\u012f paskelb\u0117, jog palaipsniui pa\u0161alins tre\u010di\u0173j\u0173 \u0161ali\u0173 slapukus i\u0161 savo \u201eChrome\u201c nar\u0161ykl\u0117s, vartotojai buvo nuolat skatinami aktyvuoti vadinam\u0105j\u0105 \u201ereklamos privatumo funkcij\u0105\u201c, kuri i\u0161 tikr\u0173j\u0173 leist\u0173 \u201eGoogle\u201c juos sekti.<\/p>\n

          Bir\u017eelio 4 d. NOYB taip pat pateik\u0117 skund\u0105 Austrijoje prie\u0161 \u201eMicrosoft\u201c, kurios teikiamos \u201e365 Education\u201c paslaugos tariamai pa\u017eeid\u017eia vaik\u0173 duomen\u0173 apsaugos teises.<\/p>\n

          Pasak NVO, kai mokiniai nor\u0117jo pasinaudoti savo teis\u0117mis pagal BDAR, \u201eMicrosoft\u201c parei\u0161k\u0117, kad mokyklos yra \u201eatsakingos\u201c u\u017e j\u0173 duomenis, nors mokyklos nekontroliuoja \u201eMicrosoft\u201c sistem\u0173.<\/p>\n

          Gegu\u017e\u0117s pabaigoje asociacija \u201eEu Travel Tech\u201c pateik\u0117 skund\u0105 Pranc\u016bzijos ir Belgijos duomen\u0173 apsaugos institucijoms prie\u0161 \u201eRyanair\u201c d\u0117l neseniai \u012fvesto reikalavimo tvarkyti klient\u0173 biometrinius duomenis, kad b\u016bt\u0173 galima naudotis u\u017esakym\u0173 valdymo ir internetin\u0117s registracijos funkcijomis.<\/p>\n

          Asociacija mano, kad \u0161is biometrinio patvirtinimo procesas pa\u017eeid\u017eia BDAR (per AFCDP) teis\u0117tumo, s\u0105\u017einingumo ir skaidrumo principus.<\/p>\n

           <\/h4>\n

          \"\"<\/h4>\n

          EBPO bir\u017eelio 26 d. paskelb\u0117... ataskaita apie dirbtin\u012f intelekt\u0105, duomen\u0173 valdym\u0105 ir privatumo apsaug\u0105. <\/strong><\/p>\n

          \u0160ioje ataskaitoje ap\u017evelgiamos nacionalin\u0117s ir regionin\u0117s iniciatyvos ir si\u016blomos galimos bendradarbiavimo sritys.<\/p>\n

          Ataskaitoje raginama glaud\u017eiau bendradarbiauti tarptautiniu lygmeniu ir siekiama pad\u0117ti kurti dirbtinio intelekto sistemas, kurios gerbt\u0173 ir palaikyt\u0173 privatum\u0105.<\/p>\n

          EBPO taip pat bir\u017eelio 19 d. paskelb\u0117 darbinis dokumentas pavadinimu \u201eSiekiant vaikams pritaikyto skaitmeninio saugumo\u201c. <\/strong><\/p>\n

          Dokumente daugiausia d\u0117mesio skiriama veiksmams, kuri\u0173 turi imtis skaitmenini\u0173 paslaug\u0173 teik\u0117jai, ir si\u016blomos a\u0161tuonios pagrindin\u0117s priemon\u0117s, \u012fskaitant praktines priemones, saugumo kult\u016bros skatinimo priemones ir \u017ealos ma\u017einimo strategijas.<\/p>\n

          \u0160ie elementai iliustruojami atvej\u0173 analiz\u0117mis, kuriose pabr\u0117\u017eiamas poreikis taikyti prie konteksto pritaikytus metodus.<\/p>\n

          Kalifornijos privatumo agent\u016bra (CPPA) ir CNIL pasira\u0161\u0117 bendradarbiavimo deklaracij\u0105.<\/strong>, 2024 m. bir\u017eelio 25 d., Pary\u017eiuje.<\/p>\n

          CNIL nurodo, kad abi vald\u017eios institucijos ketina suvienyti pastangas, siekdamos sustiprinti Pranc\u016bzijos ir Kalifornijos pilie\u010di\u0173 asmens duomen\u0173 apsaug\u0105.<\/p>\n

          Prane\u0161ama, kad \u201eNvidia\u201c (viena i\u0161 pirmaujan\u010di\u0173 puslaidininki\u0173, skirt\u0173 dirbtinio intelekto skai\u010diavimams, tiek\u0117j\u0173), \u201eMicrosoft\u201c ir \u201eOpenAI\u201c yra gin\u010do objektas. antimonopolinis tyrimas Jungtin\u0117se Valstijose<\/strong>.<\/p>\n

          \u201ePolitico\u201c prane\u0161ime teigiama, kad Teisingumo departamentas (DOJ) ir Federalin\u0117 prekybos komisija (FTC) bendradarbiaus \u0161iuo klausimu. DOJ daugiausia d\u0117mesio skirs \u201eNvidia\u201c, o FTC i\u0161nagrin\u0117s \u201eMicrosoft\u201c ir \u201eOpenAI\u201c partneryst\u0119, kad nustatyt\u0173, ar jos neturi nes\u0105\u017einingo prana\u0161umo.<\/p>\n

          Japonija bir\u017eelio 12 d. pri\u0117m\u0117 \u012fstatym\u0105, pana\u0161\u0173 \u012f Europos skaitmenini\u0173 rink\u0173 reglament\u0105 (DMA).<\/p>\n

          Tekste b\u016bt\u0173 numatyti \u201e\u012fsipareigojimai u\u017etikrinti s\u0105veikum\u0105, skaidrum\u0105 ir duomen\u0173 perkeliamum\u0105\u201c.<\/p>\n

          \u012estatymas \u012fsigalios 2025 m. gruod\u017eio pabaigoje.<\/p>\n

          Amerikos kompanija \u201eDropbox\u201c gegu\u017e\u0117s prad\u017eioje paskelb\u0117, kad tapo kibernetin\u0117s atakos auka.<\/strong>.<\/p>\n

          Kenk\u0117ji\u0161kas \u012fsilau\u017eimas susij\u0119s su jos saugia elektronini\u0173 dokument\u0173 pasira\u0161ymo platforma \u201eDropbox Sign\u201c, anks\u010diau \u017einoma kaip \u201eHelloSign\u201c.<\/p>\n

          Pavogti duomenys apima vardus, el. pa\u0161to adresus, u\u017e\u0161ifruotus slapta\u017eod\u017eius, mok\u0117jimo informacij\u0105 ir autentifikavimo informacij\u0105.<\/p>\n

          Bendrov\u0117 teigia, kad i\u0161 naujo nustat\u0117 vis\u0173 vartotoj\u0173 slapta\u017eod\u017eius ir atjung\u0117 visas sesijas (per AFCDP).<\/p>","protected":false},"excerpt":{"rendered":"

          \u201eLegal Watch\u201c Nr. 72 \u2013 2024 m. bir\u017eelis. Komunikacija ir rinkodara socialin\u0117je \u017einiasklaidoje: kokios taisykl\u0117s taikomos specialistams? Socialiniai tinklai sudaro daugyb\u0119 duomen\u0173, skirt\u0173 potencialiems klientams pritraukti. \u0160i\u0173 duomen\u0173 naudojimas, nesvarbu, ar jie vie\u0161ai prieinami socialiniame tinkle, ar kuriant kontakt\u0173 tinkl\u0105, i\u0161lieka [\u2026]<\/p>","protected":false},"author":1,"featured_media":14013,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[35],"tags":[],"class_list":["post-14017","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-veille-juridique"],"acf":[],"yoast_head":"\nCommunication et d\u00e9marchage sur les r\u00e9seaux sociaux : quelles r\u00e8gles pour les professionnels ? - Viqtor<\/title>\n<meta name=\"description\" content=\"Communication et d\u00e9marchage sur les r\u00e9seaux sociaux : quelles r\u00e8gles pour les professionnels ? - Viqtor\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/viqtor.eu\/lt\/bendravimas-ir-rinkodara-socialineje-ziniasklaidoje-kokios-taisykles-taikomos-profesionalams\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Communication et d\u00e9marchage sur les r\u00e9seaux sociaux : quelles r\u00e8gles pour les professionnels ? 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