{"id":8259,"date":"2023-06-07T12:47:50","date_gmt":"2023-06-07T12:47:50","guid":{"rendered":"https:\/\/viqtor.eu\/?p=8259"},"modified":"2024-09-18T11:15:38","modified_gmt":"2024-09-18T11:15:38","slug":"rgpd","status":"publish","type":"post","link":"https:\/\/viqtor.eu\/hr\/rgpd\/","title":{"rendered":"GDPR: Za\u0161to je neophodan?"},"content":{"rendered":"
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GDPR: Za\u0161to je bitno uskladiti svoje poslovanje s Op\u0107om uredbom o za\u0161titi podataka?<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Od 25. svibnja 2018. postalo je klju\u010dno da se va\u0161e poslovanje pridr\u017eava Op\u0107e uredbe o za\u0161titi podataka (GDPR). Cilj ove uredbe je regulirati za\u0161titu podataka unutar Europske unije i primjenjuje se na sva poduze\u0107a, privatna ili javna, bez obzira na njihovu veli\u010dinu, uklju\u010duju\u0107i i samostalne poduzetnike, sve dok prikupljaju osobne podatke od europskih gra\u0111ana.<\/p>\n\n

Glavni cilj GDPR-a je harmonizacija za\u0161tite osobnih podataka unutar Europske unije uspostavljanjem zajedni\u010dkog pravnog okvira, a istovremeno i odgovornost tvrtki.
Prema ovoj uredbi, osobni podaci odnose se na \u201ebilo koju informaciju koja se odnosi na identificiranu ili prepoznatljivu fizi\u010dku osobu\u201c. To mo\u017ee uklju\u010divati ime va\u0161eg kupca, po\u0161tansku adresu, bankovne podatke, spol, adresu e-po\u0161te, dob, pona\u0161anje pri kupnji i drugo.\u00a0<\/p>\n\n

Drugim rije\u010dima, ova definicija obuhva\u0107a sve osobne podatke koje va\u0161a tvrtka mo\u017ee prikupljati od svojih kupaca.
Va\u017eno je uzeti u obzir takozvane \u201eosjetljive\u201c podatke, koji otkrivaju informacije o etni\u010dkom podrijetlu, vjerskim uvjerenjima, zdravstvenim problemima, politi\u010dkim stavovima, \u010dlanstvu u sindikatu itd. U na\u010delu je zabranjeno prikupljati i koristiti ove podatke osim ako doti\u010dna osoba ne da pisanu suglasnost i za to imate legitimni razlog.<\/p>\n\n

Iako je za tvrtku korisno prikupljati podatke o svojim kupcima kako bi identificirala svoju ciljanu publiku, analizirala njihovo pona\u0161anje i u skladu s tim prilagodila svoju marketin\u0161ku strategiju, bitno je strogo se pridr\u017eavati obveza koje name\u0107e GDPR.<\/p>\n\n

U Francuskoj je francusko tijelo za za\u0161titu podataka (CNIL) odgovorno za osiguravanje uskla\u0111enosti tvrtki s GDPR-om. Kazne koje mo\u017ee izre\u0107i vrlo su odvra\u0107aju\u0107e i dose\u017eu do 20 milijuna eura ili 41 milijun eura prometa. Tako\u0111er vas mo\u017ee prisiliti da se pridr\u017eavate GDPR-a nametanjem dnevne kazne do 100.000 eura dnevno.<\/p>\n\n

Stoga je klju\u010dno predvidjeti i iskoristiti podr\u0161ku odvjetnika specijaliziranog za korporativno pravo kako biste izbjegli bilo kakav spor s CNIL-om, \u010dije bi financijske posljedice mogle biti katastrofalne za va\u0161u tvrtku.<\/p>\n\n

Glavni koraci za uskla\u0111ivanje s GDPR-om i optimizaciju va\u0161e web stranice<\/p>\n\n

Po\u0161tivanje Op\u0107e uredbe o za\u0161titi podataka (GDPR) klju\u010dno je za va\u0161e poslovanje, a va\u017eno je i optimizirati va\u0161u web-stranicu za SEO. Otkrijte klju\u010dne korake za postizanje tih ciljeva uz istovremeno pobolj\u0161anje va\u0161e online vidljivosti.<\/p>\n\n

\u00a0\u00a0\u00a0\u2022 Mapiranje podataka: Zapo\u010dnite identificiranjem svih osobnih podataka koje va\u0161a tvrtka prikuplja i obra\u0111uje, dokumentiraju\u0107i ih u registru obrade. Ovo mapiranje dat \u0107e vam pregled na\u010dina upravljanja podacima unutar va\u0161e tvrtke.
U ovom registru navedite prirodu prikupljenih podataka, doti\u010dne osobe, primatelje podataka, razdoblje \u010duvanja, provedene sigurnosne mjere, sve osjetljive podatke i svrhu njihove upotrebe.
Bitno je sortirati prikupljene podatke i zadr\u017eati samo one koji su zaista potrebni za va\u0161e poslovanje. Tako\u0111er, osigurajte da je svrha prikupljanja legitimna i eksplicitna, u skladu s pravilima GDPR-a.<\/p>\n\n

\u00a0\u00a0\u00a0\u2022 Informacije za korisnike: Obavijestite svoje korisnike, uklju\u010duju\u0107i kupce, ekonomske partnere i zaposlenike, da \u0107e se prikupljati njihovi osobni podaci i pribavite njihov pristanak. Taj pristanak mora biti slobodan, specifi\u010dan, informiran i nedvosmislen.
Pobrinite se da korisnici jasno razumiju kako \u0107e se njihovi podaci obra\u0111ivati i dajte im mogu\u0107nost da se odlu\u010de za prikupljanje ili odjave. Tako\u0111er moraju mo\u0107i ostvariti svoja prava, kao \u0161to su pravo pristupa, izmjene, brisanja i preno\u0161enja svojih podataka.<\/p>\n\n

\u00a0\u00a0\u00a0\u2022 Unutarnja organizacija tvrtke: Osigurajte \u010dvrstu unutarnju organizaciju kako biste bili u skladu s GDPR-om. Obu\u010dite svoje zaposlenike o obvezama GDPR-a i za\u0161titi podataka kako biste izbjegli \u0161tetna curenja informacija.
Provjerite internu uskla\u0111enost va\u0161e tvrtke provjerom, na primjer, uklju\u010duju li ugovori va\u0161ih zaposlenika i podizvo\u0111a\u010da klauzule o za\u0161titi podataka. Procijenite potrebu za provo\u0111enjem procjene utjecaja i osigurajte da imate u\u010dinkovite mjere IT sigurnosti.
U nekim slu\u010dajevima, imenovanje slu\u017ebenika za za\u0161titu podataka (DPO) je obavezno, posebno kada se obra\u0111uju osjetljivi podaci. Preporu\u010duje se da za tu odgovornost imenujete stru\u010dnjaka, poput odvjetnika za za\u0161titu podataka.<\/p>\n\n

Kako uskladiti svoju web stranicu s GDPR-om?<\/p>\n\n

Da bi va\u0161a web stranica bila u skladu s GDPR-om, morate implementirati obvezne dokumente i pridr\u017eavati se pravila u vezi s kori\u0161tenjem kola\u010di\u0107a.<\/p>\n\n

\u00a0\u00a0\u00a0\u2022 Pravila o privatnosti: Va\u0161a pravila o privatnosti moraju detaljno sadr\u017eavati sve obvezne informacije koje zahtijeva GDPR, kao \u0161to su identitet voditelja obrade, svrha obrade, pravna osnova, vrsta prikupljenih podataka, razdoblje \u010duvanja, prava ispitanika i primatelja podataka.
Preporu\u010duje se da potra\u017eite pomo\u0107 specijaliziranog odvjetnika kako biste ovaj dokument sastavili to\u010dno i u skladu s GDPR-om.
\u00a0\u00a0\u00a0\u2022 Pravne obavijesti: Pravne obavijesti su obvezne na svim web stranicama od 2004. Omogu\u0107uju korisnicima da jasno identificiraju pojedince i pravne subjekte odgovorne za stranicu. Obavezno uklju\u010dite sve obvezne podatke kao \u0161to su naziv tvrtke, SIREN broj, kontaktni podaci, ime osobe odgovorne za ure\u0111ivanje stranice, doma\u0107in itd.
Pravne obavijesti i pravila o privatnosti trebaju biti lako dostupni na va\u0161oj web stranici, po mogu\u0107nosti u podno\u017eju ili na dnu stranice.<\/p>\n\n

\u00a0\u00a0\u00a0\u2022 Uvjeti i odredbe: A\u017eurirajte svoje uvjete i odredbe kako biste uklju\u010dili klauzulu o privatnosti. Spomenite prikupljanje podataka i privolu korisnika. Za vi\u0161e detalja mo\u017eete uklju\u010diti poveznicu na svoju politiku privatnosti.
Op\u0107i uvjeti prodaje tako\u0111er su potrebni za ure\u0111ivanje poslovnog odnosa s va\u0161im kupcima i ispunjavanje obveza informiranja prije sklapanja ugovora.<\/p>\n\n

\u00a0\u00a0\u00a0\u2022 Upravljanje kola\u010di\u0107ima: Obavijestite korisnike o prisutnosti kola\u010di\u0107a na va\u0161oj web-lokaciji i pribavite njihov pristanak putem informativnog bannera. Obavezno se pridr\u017eavajte novih smjernica CNIL-a od travnja 2021.
Preporu\u010duje se kori\u0161tenje platforme za upravljanje privolama (CMP) za prikupljanje privola u skladu s pravilima CNIL-a. Specijalizirani odvjetnik mo\u017ee vam pomo\u0107i u izradi politike upravljanja kola\u010di\u0107ima i provjeri uskla\u0111enosti va\u0161eg informativnog bannera.<\/p>\n\n

Za\u0161to tra\u017eiti podr\u0161ku?<\/p>\n\n

Savladavanje uskla\u0111enosti s GDPR-om klju\u010dno je kako bi se izbjegle financijske kazne od strane CNIL-a. To je ujedno i marketin\u0161ki pristup usmjeren na izgradnju povjerenja s va\u0161im kupcima i pobolj\u0161anje imid\u017ea va\u0161eg brenda. Pokazuje va\u0161u transparentnost u pogledu za\u0161tite podataka.
Kako biste osigurali uskla\u0111enost s GDPR-om i implementirali najbolje prakse unutar svoje tvrtke, preporu\u010duje se da imate podr\u0161ku automatizirane platforme specijalizirane za reviziju, upravljanje i pra\u0107enje uskla\u0111enosti.<\/p>\n\n

Na\u0161 tim stru\u010dnjaka vodit \u0107e vas kroz klju\u010dne faze GDPR-a, osiguravaju\u0107i da ostanete uskla\u0111eni s propisima tijekom cijelog \u017eivotnog vijeka va\u0161eg poslovanja.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

GDPR: Za\u0161to je bitno uskladiti svoje poslovanje s Op\u0107om uredbom o za\u0161titi podataka? Od 25. svibnja 2018. bitno je da se va\u0161e poslovanje pridr\u017eava Op\u0107e uredbe o za\u0161titi podataka (GDPR). Cilj ove uredbe je regulirati za\u0161titu podataka unutar [\u2026]<\/p>","protected":false},"author":1,"featured_media":8278,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37],"tags":[],"class_list":["post-8259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"\nRGPD : Pourquoi est-il essentiel de mettre votre entreprise en conformit\u00e9 avec le r\u00e8glement G\u00e9n\u00e9ral sur la protection des Donn\u00e9es ?<\/title>\n<meta name=\"description\" content=\"RGPD : Pourquoi est-il essentiel de mettre votre entreprise en conformit\u00e9 avec le r\u00e8glement G\u00e9n\u00e9ral sur la protection des Donn\u00e9es ?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/viqtor.eu\/hr\/rgpd\/\" 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