{"id":12324,"date":"2024-08-27T15:58:40","date_gmt":"2024-08-27T15:58:40","guid":{"rendered":"https:\/\/viqtor.eu\/?p=12324"},"modified":"2024-08-27T16:24:44","modified_gmt":"2024-08-27T16:24:44","slug":"rgpd-et-intelligence-artificielle-dans-le-marketing-digital","status":"publish","type":"post","link":"https:\/\/viqtor.eu\/hr\/gdpr-i-umjetna-inteligencija-u-digitalnom-marketingu\/","title":{"rendered":"GDPR i umjetna inteligencija u digitalnom marketingu"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"12324\" class=\"elementor elementor-12324\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c9be6fe ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c9be6fe\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e2ef8c ot-flex-column-vertical elementor-invisible\" data-id=\"4e2ef8c\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f0d5bd elementor-widget elementor-widget-heading\" data-id=\"6f0d5bd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Kako uskladiti GDPR i umjetnu inteligenciju u digitalnom marketingu: <br>Najbolje prakse za za\u0161titu podataka<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec50a8b elementor-widget__width-inherit elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ec50a8b\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/viqtor.eu\/hr\/zatrazite-demo\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-long-arrow-alt-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Zatra\u017eite demo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-315f2d0 ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"315f2d0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-6e001c9 ot-flex-column-vertical\" data-id=\"6e001c9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4bca12c elementor-widget elementor-widget-text-editor\" data-id=\"4bca12c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Brza evolucija<strong> digitalni marketing<\/strong> dovelo je do sve ve\u0107e integracije<strong>umjetna inteligencija<\/strong> (AI) u poslovnim strategijama, omogu\u0107uju\u0107i im pru\u017eanje personaliziranih iskustava, analizu ogromnih koli\u010dina podataka i optimizaciju kampanja. Me\u0111utim, ova tehnolo\u0161ka transformacija postavlja zna\u010dajne izazove u pogledu za\u0161tite osobnih podataka, posebno u europskom kontekstu s <strong>Op\u0107a uredba o za\u0161titi podataka<\/strong> (GDPR). Od stupanja na snagu, GDPR je nametnuo stroga pravila kojima se jam\u010di povjerljivost i sigurnost korisni\u010dkih podataka.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-325d036 ot-flex-column-vertical\" data-id=\"325d036\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c250f0c elementor-widget elementor-widget-image\" data-id=\"c250f0c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"626\" height=\"440\" src=\"https:\/\/viqtor.eu\/wp-content\/uploads\/2024\/08\/Concilier-RGPD-et-Intelligence-Artificielle-dans-le-Marketing-Digital.avif\" class=\"attachment-large size-large wp-image-12337\" alt=\"Uskla\u0111ivanje GDPR-a i umjetne inteligencije u digitalnom marketingu\" srcset=\"https:\/\/viqtor.eu\/wp-content\/uploads\/2024\/08\/Concilier-RGPD-et-Intelligence-Artificielle-dans-le-Marketing-Digital.avif 626w, https:\/\/viqtor.eu\/wp-content\/uploads\/2024\/08\/Concilier-RGPD-et-Intelligence-Artificielle-dans-le-Marketing-Digital-300x211.avif 300w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ba71737 ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ba71737\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5aa71a9 ot-flex-column-vertical\" data-id=\"5aa71a9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-685a1dc elementor-widget elementor-widget-text-editor\" data-id=\"685a1dc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Umjetna inteligencija, kroz svoju sposobnost obrade i analize osjetljivih podataka, nalazi se na raskri\u017eju ovih pitanja, \u0161to zahtijeva pove\u0107anu budnost kako bi se po\u0161tovalo <strong>zakonski zahtjevi<\/strong>Ovaj kontekst poti\u010de tvrtke da preispitaju svoje prakse ne samo kako bi iskoristile prednosti umjetne inteligencije, ve\u0107 i osigurale\u2026 <strong>stroga uskla\u0111enost s GDPR-om<\/strong>.<\/p><p>Ovaj \u010dlanak ima za cilj voditi tvrtke kroz ovaj delikatan proces. Istra\u017eit \u0107e najbolje prakse za uskla\u0111ivanje kori\u0161tenja umjetne inteligencije sa zahtjevima GDPR-a, nude\u0107i konkretne strategije za za\u0161titu korisni\u010dkih podataka, a istovremeno iskori\u0161tavaju\u0107i potencijal umjetne inteligencije u digitalnom marketingu.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2900442 ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2900442\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c09a0b3 ot-flex-column-vertical\" data-id=\"c09a0b3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82a246c elementor-widget__width-initial elementor-widget elementor-widget-iheading\" data-id=\"82a246c\" data-element_type=\"widget\" data-widget_type=\"iheading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ot-heading\">\r\n\t        <h3 class=\"main-heading\">Plan bloga <\/h3>\t    <\/div>\r\n\t    \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e90835 ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e90835\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0758f98 ot-flex-column-vertical\" data-id=\"0758f98\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ad4a928 ot-view-default elementor-widget elementor-widget-ot-icon-list\" data-id=\"ad4a928\" data-element_type=\"widget\" data-widget_type=\"ot-icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t        <div class=\"ot-icon-list-wrapper\">\r\n\t        \t<ul class=\"unstyle ot-icon-list-items\">\r\n\t        \t\t\t        \t\t\t<li class=\"ot-icon-list-item\">\r\n\t        \t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"title-link\" href=\"#1-id\">\r\n\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<span class=\"ot-icon-list-icon\">\r\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-arrow-alt-circle-right\"><\/i>\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"ot-icon-list-text\">1. Razumijevanje izazova umjetne inteligencije u kontekstu GDPR-a<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t        \t\t\t<\/li>\r\n\t        \t\t\t        \t\t\t<li class=\"ot-icon-list-item\">\r\n\t        \t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"title-link\" href=\"#2-id\">\r\n\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<span class=\"ot-icon-list-icon\">\r\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-arrow-alt-circle-right\"><\/i>\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"ot-icon-list-text\">2. Po\u0161tivanje na\u010dela GDPR-a u kontekstu umjetne inteligencije<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t        \t\t\t<\/li>\r\n\t        \t\t\t        \t\t\t<li class=\"ot-icon-list-item\">\r\n\t        \t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"title-link\" href=\"#3-id\">\r\n\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<span class=\"ot-icon-list-icon\">\r\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-arrow-alt-circle-right\"><\/i>\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"ot-icon-list-text\">3. Najbolje prakse za za\u0161titu podataka u AI projektima<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t        \t\t\t<\/li>\r\n\t        \t\t\t        \t\t\t<li class=\"ot-icon-list-item\">\r\n\t        \t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"title-link\" href=\"#4-id\">\r\n\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<span class=\"ot-icon-list-icon\">\r\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-arrow-alt-circle-right\"><\/i>\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"ot-icon-list-text\">4. Studije slu\u010daja: Uskla\u0111ivanje GDPR-a i umjetne inteligencije u tvrtkama<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t        \t\t\t<\/li>\r\n\t        \t\t\t        \t\t\t<li class=\"ot-icon-list-item\">\r\n\t        \t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"title-link\" href=\"#5-id\">\r\n\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<span class=\"ot-icon-list-icon\">\r\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-arrow-alt-circle-right\"><\/i>\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"ot-icon-list-text\">5. Budu\u0107nost umjetne inteligencije i GDPR-a u digitalnom marketingu<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t        \t\t\t<\/li>\r\n\t        \t\t\t        \t<\/ul>\r\n\t        <\/div>\r\n\t    \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-43feca7 elementor-section-content-middle 1-classe ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"43feca7\" data-element_type=\"section\" id=\"1-id\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-914e396 ot-column-items-center ot-flex-column-vertical\" data-id=\"914e396\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68965b7 elementor-widget__width-initial elementor-widget elementor-widget-iheading\" data-id=\"68965b7\" data-element_type=\"widget\" data-widget_type=\"iheading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ot-heading\">\r\n\t        <h2 class=\"main-heading\">1. Razumijevanje izazova umjetne inteligencije u kontekstu GDPR-a<\/h2>\t    <\/div>\r\n\t    \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-16cb85e ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"16cb85e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-02a6caf ot-flex-column-vertical\" data-id=\"02a6caf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39d0de0 elementor-widget elementor-widget-text-editor\" data-id=\"39d0de0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><span style=\"color: #003366;\">Priroda umjetne inteligencije i kori\u0161tenje podataka<\/span><\/h4><p>L&#039;<strong>umjetna inteligencija<\/strong> (AI) koristi napredne tehnike poput strojnog u\u010denja, prediktivne analitike i personalizacije za obradu i iskori\u0161tavanje ogromnih koli\u010dina podataka. Ove tehnologije omogu\u0107uju tvrtkama da bolje razumiju pona\u0161anje potro\u0161a\u010da, pobolj\u0161aju svoje marketin\u0161ke strategije i pru\u017ee ciljanija iskustva. Me\u0111utim, ovi procesi zahtijevaju pristup osobnim podacima, \u0161to postavlja kriti\u010dna pitanja oko privatnosti i uskla\u0111enosti s propisima, uklju\u010duju\u0107i GDPR.<\/p><h4><span style=\"color: #003366;\">Potencijalni problemi povezani s umjetnom inteligencijom i za\u0161titom podataka<\/span><\/h4><p>Integracija<strong>Umjetna inteligencija u digitalnom marketingu<\/strong> nije bez rizika. Jedan od glavnih izazova je nedostatak transparentnosti: kori\u0161teni algoritmi \u010desto su neprozirni, \u0161to korisnicima ote\u017eava razumijevanje na\u010dina na koji se njihovi podaci obra\u0111uju. \u0160tovi\u0161e, umjetna inteligencija mo\u017ee uvesti nenamjerne pristranosti, \u0161to dovodi do diskriminiraju\u0107ih odluka. Kona\u010dno, masovno prikupljanje podataka, \u010desto potrebnih za popunjavanje modela umjetne inteligencije, predstavlja visoke rizike u slu\u010daju curenja ili zlouporabe. Ovi izazovi zahtijevaju rigorozan pristup kako bi se osigurala za\u0161tita osobnih podataka uz istovremeno kori\u0161tenje mogu\u0107nosti umjetne inteligencije.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d6db81 elementor-section-content-middle ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d6db81\" data-element_type=\"section\" id=\"2-id\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b46229 ot-column-items-center ot-flex-column-vertical\" data-id=\"5b46229\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb091f5 elementor-widget__width-initial elementor-widget elementor-widget-iheading\" data-id=\"bb091f5\" data-element_type=\"widget\" data-widget_type=\"iheading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ot-heading\">\r\n\t        <h2 class=\"main-heading\">2. Po\u0161tivanje na\u010dela GDPR-a u kontekstu umjetne inteligencije<\/h2>\t    <\/div>\r\n\t    \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7776d12 ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7776d12\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9be863b ot-flex-column-vertical\" data-id=\"9be863b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aa471c8 elementor-widget elementor-widget-text-editor\" data-id=\"aa471c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><span style=\"color: #003366;\">Minimizacija podataka<\/span><\/h4><p>Princip minimizacije podataka je u sr\u017ei <strong>GDPR<\/strong> i posebno je relevantan u kontekstu umjetne inteligencije. Zahtijeva od tvrtki da ograni\u010de prikupljanje osobnih podataka na ono \u0161to je strogo potrebno za postizanje specifi\u010dnih marketin\u0161kih ciljeva. U kontekstu umjetne inteligencije to zna\u010di da se trebaju prikupljati i koristiti samo bitne informacije, \u010dime se izbjegava isku\u0161enje akumuliranja ogromnih koli\u010dina podataka &quot;za svaki slu\u010daj&quot;. Ovaj pristup ne samo da smanjuje rizike od kr\u0161enja privatnosti, ve\u0107 i optimizira u\u010dinkovitost algoritama fokusiraju\u0107i ih na specifi\u010dne <strong>relevantni podaci<\/strong>.<\/p><h4><span style=\"color: #003366;\">Transparentnost i korisni\u010dke informacije<\/span><\/h4><p>Transparentnost je jo\u0161 jedna <strong>temeljni stup GDPR-a<\/strong>Kada je rije\u010d o kori\u0161tenju umjetne inteligencije, tvrtke moraju jasno informirati korisnike o tome kako algoritmi obra\u0111uju njihove podatke. To uklju\u010duje transparentnu komunikaciju o svrhama obrade, vrstama prikupljenih podataka i mogu\u0107im posljedicama za korisnike. Kori\u0161tenje razumljivih obja\u0161njenja i izbjegavanje tehni\u010dkog \u017eargona klju\u010dno je kako bi se osiguralo da korisnici mogu donositi informirane odluke.<\/p><h4><span style=\"color: #003366;\">Izri\u010dita suglasnost<\/span><\/h4><p>Dobivanje izri\u010ditog pristanka korisnika klju\u010dni je zahtjev u<strong>Zahtjev za GDPR<\/strong>Tvrtke moraju implementirati u\u010dinkovite strategije kako bi osigurale da korisnici u potpunosti razumiju kako \u0107e umjetna inteligencija koristiti njihove podatke prije nego \u0161to daju svoj pristanak. To mo\u017ee uklju\u010divati kori\u0161tenje jasnih i detaljnih obrazaca za pristanak, uz detaljne opcije koje korisnicima omogu\u0107uju da posebno odaberu vrste obrade na koje pristaju. Informirani pristanak nije samo zakonski zahtjev, ve\u0107 i na\u010din izgradnje povjerenja korisnika u prakse tvrtke.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5743ef2 elementor-section-content-middle ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5743ef2\" data-element_type=\"section\" id=\"3-id\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-06c74d7 ot-column-items-center ot-flex-column-vertical\" data-id=\"06c74d7\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e77867 elementor-widget__width-initial elementor-widget elementor-widget-iheading\" data-id=\"6e77867\" data-element_type=\"widget\" data-widget_type=\"iheading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ot-heading\">\r\n\t        <h2 class=\"main-heading\">3. Najbolje prakse za za\u0161titu podataka u AI projektima<\/h2>\t    <\/div>\r\n\t    \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2eb8b69 ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2eb8b69\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-da0d9a3 ot-flex-column-vertical\" data-id=\"da0d9a3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a45413 elementor-widget elementor-widget-text-editor\" data-id=\"6a45413\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><span style=\"color: #003366;\">Anonimizacija i pseudonimizacija<\/span><\/h4><p>Anonimizacija i pseudonimizacija su klju\u010dne tehnike za za\u0161titu identiteta korisnika prilikom obrade podataka putem umjetne inteligencije. <strong>Anonimizacija<\/strong> uklju\u010duje izmjenu podataka na na\u010din da se vi\u0161e ne mogu povezati s odre\u0111enom osobom, \u010dime je nemogu\u0107e identificirati je. <strong>Pseudonimizacija<\/strong>S druge strane, zamjenjuje podatke koji se mogu identifikirati identifikatorima ili kodovima, a istovremeno omogu\u0107uje ponovnu identifikaciju podataka ako je potrebno, pod kontroliranim uvjetima. Ove metode poma\u017eu u smanjenju rizika od kr\u0161enja privatnosti, a istovremeno u\u010dinkovito iskori\u0161tavaju podatke za algoritme umjetne inteligencije.<\/p><h4><span style=\"color: #003366;\">Procjena utjecaja na za\u0161titu podataka (DPIA)<\/span><\/h4><p>Prije pokretanja AI projekta, klju\u010dno je provesti <strong>Procjena utjecaja na za\u0161titu podataka (DPIA)<\/strong>Ova procjena poma\u017ee u prepoznavanju potencijalnih rizika za privatnost korisnika i razvoju mjera za njihovo ubla\u017eavanje. Procjena utjecaja na za\u0161titu podataka (DPIA) trebala bi se provesti kada obrada podataka predstavlja visoke rizike, kao \u0161to je slu\u010daj s projektima umjetne inteligencije koji obra\u0111uju osjetljive ili velike koli\u010dine osobnih podataka. Detaljna DPIA poma\u017ee u osiguravanju da su prakse obrade podataka u skladu sa zahtjevima GDPR-a i \u0161titi prava korisnika.<\/p><h4><span style=\"color: #003366;\">Upravljanje podacima<\/span><\/h4><p>Uspostavite \u010dvrstu <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/viqtor.eu\/hr\/upravljanje-podacima\/\"><strong>upravljanje podacima<\/strong><\/a><\/span> klju\u010dno je za osiguravanje uskla\u0111enosti i sigurnosti informacija koje obra\u0111uje umjetna inteligencija. To uklju\u010duje stvaranje strogih internih politika za upravljanje podacima, definiranje odgovornosti za za\u0161titu podataka i provedbu redovitih provjera radi provjere uskla\u0111enosti. Dobro upravljanje ne samo da \u0161titi osobne podatke, ve\u0107 i odr\u017eava povjerenje korisnika i osigurava odgovorno upravljanje tehnologijama umjetne inteligencije.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6942a29 elementor-section-content-middle ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6942a29\" data-element_type=\"section\" id=\"4-id\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6519057 ot-column-items-center ot-flex-column-vertical\" data-id=\"6519057\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9702273 elementor-widget__width-initial elementor-widget elementor-widget-iheading\" data-id=\"9702273\" data-element_type=\"widget\" data-widget_type=\"iheading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ot-heading\">\r\n\t        <h2 class=\"main-heading\">4. Studije slu\u010daja: Uskla\u0111ivanje GDPR-a i umjetne inteligencije u tvrtkama<\/h2>\t    <\/div>\r\n\t    \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ab0c896 ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ab0c896\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df49ea8 ot-flex-column-vertical\" data-id=\"df49ea8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-171a9ac elementor-widget elementor-widget-text-editor\" data-id=\"171a9ac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Neke su tvrtke uspje\u0161no integrirale umjetnu inteligenciju uz istovremeno ispunjavanje strogih zahtjeva GDPR-a. Na primjer, <strong>Spotify<\/strong> koristi umjetnu inteligenciju za personalizaciju glazbenih preporuka uz primjenu politike minimizacije podataka, prikupljaju\u0107i samo informacije potrebne za pobolj\u0161anje korisni\u010dkog iskustva. Sli\u010dno tome, <strong>L&#039;Or\u00e9al<\/strong> implementirala je AI sustave za analizu preferencija potro\u0161a\u010da i optimizaciju svojih marketin\u0161kih kampanja, uz osiguranje potpune transparentnosti kori\u0161tenja podataka i dobivanje izri\u010ditog pristanka u svakom koraku procesa.<\/p><p style=\"text-align: center;\"><strong><span style=\"color: #003366;\">Ove tvrtke pokazuju da je mogu\u0107e uskladiti umjetnu inteligenciju i GDPR primjenom strogih strategija. Prvo, minimiziranje podataka mora biti sredi\u0161nje mjesto svake strategije umjetne inteligencije kako bi se izbjeglo prekomjerno prikupljanje informacija. Drugo, transparentnost je klju\u010dna: korisnici moraju biti na jasan i pristupa\u010dan na\u010din obavije\u0161teni o tome kako se njihovi podaci obra\u0111uju. Kona\u010dno, dobivanje izri\u010ditog pristanka, ne samo za prikupljanje podataka ve\u0107 i za njihovu obradu od strane umjetne inteligencije, klju\u010dno je za izgradnju odnosa povjerenja s korisnicima. Ovi primjeri mogu inspirirati druge tvrtke da usvoje sli\u010dne prakse kako bi kombinirale inovacije i uskla\u0111enost.<\/span><\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-127b056 elementor-section-content-middle ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"127b056\" data-element_type=\"section\" id=\"5-id\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6147ecc ot-column-items-center ot-flex-column-vertical\" data-id=\"6147ecc\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62e2c22 elementor-widget__width-initial elementor-widget elementor-widget-iheading\" data-id=\"62e2c22\" data-element_type=\"widget\" data-widget_type=\"iheading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ot-heading\">\r\n\t        <h2 class=\"main-heading\">5. Budu\u0107nost umjetne inteligencije i GDPR-a u digitalnom marketingu<\/h2>\t    <\/div>\r\n\t    \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3146d21 ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3146d21\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c4ba0b5 ot-flex-column-vertical\" data-id=\"c4ba0b5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d6a291 elementor-widget elementor-widget-text-editor\" data-id=\"7d6a291\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><span style=\"color: #003366;\">Zakonodavni razvoj<\/span><\/h4><p>Kao \u0161to je<strong>umjetna inteligencija<\/strong> Kako se globalno gospodarstvo razvija, tako \u0107e se razvijati i propisi o za\u0161titi podataka, poput GDPR-a. Europska unija ve\u0107 istra\u017euje specifi\u010dne zakonodavne okvire za umjetnu inteligenciju, s naglaskom na etiku, transparentnost i upravljanje rizicima. Tvrtke bi stoga trebale predvidjeti potencijalne promjene GDPR-a ili uvo\u0111enje novih propisa koji bi mogli nametnuti dodatne zahtjeve u pogledu za\u0161tite podataka i algoritamske odgovornosti.<\/p><h4><span style=\"color: #003366;\">Trendovi i inovacije<\/span><\/h4><p>Kako bi ostale uskla\u0111ene s propisima i istovremeno iskoristile prednosti tehnolo\u0161kog napretka, tvrtke moraju zauzeti proaktivan pristup. To uklju\u010duje uklju\u010divanje na\u010dela &quot;\u00a0<strong>privatnost ve\u0107 osmi\u0161ljena<\/strong>&quot;, gdje je za\u0161tita podataka integrirana u dizajn AI sustava. Osim toga, ulaganje u tehnologije poput federiranog u\u010denja, koje omogu\u0107uje obuku AI modela bez centralizacije osobnih podataka, moglo bi postati glavni trend. Kona\u010dno, tvrtke \u0107e morati ostati agilne i pomno pratiti zakonodavne inovacije kako bi brzo prilagodile svoje prakse i odr\u017eale ravnote\u017eu izme\u0111u inovacija i uskla\u0111enosti. Predvi\u0111anje ovih doga\u0111aja omogu\u0107it \u0107e tvrtkama da iskoriste prednosti AI-a uz po\u0161tivanje korisni\u010dkih prava i uskla\u0111enost s budu\u0107im propisima.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e115189 elementor-section-content-middle ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e115189\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-500ed7e ot-column-items-center ot-flex-column-vertical\" data-id=\"500ed7e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1bf8ef5 elementor-widget__width-initial elementor-widget elementor-widget-iheading\" data-id=\"1bf8ef5\" data-element_type=\"widget\" data-widget_type=\"iheading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ot-heading\">\r\n\t        <h2 class=\"main-heading\">Zaklju\u010dak<\/h2>\t    <\/div>\r\n\t    \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-27e8a0d ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"27e8a0d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a27ec95 ot-flex-column-vertical\" data-id=\"a27ec95\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a80d4a5 elementor-widget elementor-widget-text-editor\" data-id=\"a80d4a5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Pomiriti<strong> umjetna inteligencija i GDPR u digitalnom marketingu<\/strong> je klju\u010dni izazov za tvrtke. Dobre prakse uklju\u010duju <strong>minimiziranje prikupljenih podataka<\/strong>tamo<strong> transparentnost prema korisnicima<\/strong>i<strong>dobivanje izri\u010ditog pristanka<\/strong>Konkretni primjeri pokazuju da je mogu\u0107e integrirati umjetnu inteligenciju uz po\u0161tivanje zakonskih zahtjeva i usvajanje strogih i eti\u010dkih strategija.<\/p><p>Implementacija ovih praksi klju\u010dna je za tvrtke kako bi za\u0161titile osobne podatke, a istovremeno u potpunosti iskoristile prednosti umjetne inteligencije. Proaktivan i eti\u010dan pristup kori\u0161tenju umjetne inteligencije ne samo da \u0107e pomo\u0107i u osiguravanju uskla\u0111enosti s GDPR-om, ve\u0107 \u0107e i izgraditi povjerenje korisnika. Da biste saznali vi\u0161e, istra\u017eite na\u0161e <span style=\"color: #003366;\"><a style=\"color: #003366;\" href=\"https:\/\/viqtor.eu\/hr\"><strong>Platforma za uskla\u0111enost s GDPR-om, Viqtor<\/strong><\/a><\/span>i pobrinite se da ste u prvim redovima za\u0161tite podataka u svojim marketin\u0161kim inicijativama.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a9c8a85 ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"a9c8a85\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a8e44e ot-flex-column-vertical\" data-id=\"2a8e44e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77eeb1e elementor-widget elementor-widget-iheading\" data-id=\"77eeb1e\" data-element_type=\"widget\" data-widget_type=\"iheading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ot-heading\">\r\n\t        <h2 class=\"main-heading\">\u010cesto postavljana pitanja<\/h2>\t    <\/div>\r\n\t    \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-853e7ff ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"853e7ff\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-49cb1a7 ot-flex-column-vertical\" data-id=\"49cb1a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-eaaec4f ot-flex-column-vertical\" data-id=\"eaaec4f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cc094ae elementor-widget__width-initial elementor-widget elementor-widget-toggle\" data-id=\"cc094ae\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2131\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2131\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-long-arrow-alt-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-long-arrow-alt-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Kako umjetna inteligencija mo\u017ee po\u0161tovati na\u010delo minimizacije podataka?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2131\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2131\"><p>Umjetna inteligencija trebala bi se ograni\u010diti na prikupljanje i obradu samo podataka koji su strogo potrebni za postizanje definiranih marketin\u0161kih ciljeva. Tvrtke moraju dizajnirati algoritme koji optimiziraju performanse uz minimiziranje kori\u0161tenja osjetljivih podataka.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2132\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-2132\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-long-arrow-alt-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-long-arrow-alt-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Kako osigurati transparentnost umjetne inteligencije za korisnike?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2132\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-2132\"><p>Tvrtke bi trebale pru\u017eiti jasna obja\u0161njenja o tome kako algoritmi umjetne inteligencije koriste podatke, uklju\u010duju\u0107i svrhe i mogu\u0107e ishode, izbjegavaju\u0107i pritom tehni\u010dki \u017eargon.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2133\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-2133\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-long-arrow-alt-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-long-arrow-alt-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Kako dobiti informirani pristanak za kori\u0161tenje umjetne inteligencije?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2133\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-2133\"><p>Izri\u010dita privola mo\u017ee se dobiti detaljnim informiranjem korisnika o obradi njihovih podataka od strane umjetne inteligencije i pru\u017eanjem im detaljnih opcija.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2134\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-2134\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-long-arrow-alt-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-long-arrow-alt-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">\u0160to u\u010diniti u slu\u010daju nepo\u0161tivanja propisa?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2134\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-2134\"><p>U slu\u010daju neuskla\u0111enosti, klju\u010dno je brzo djelovati ispravljanjem praksi i konzultiranjem stru\u010dnjaka kako bi se osigurala potpuna uskla\u0111enost.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-9e0f2b5 ot-flex-column-vertical\" data-id=\"9e0f2b5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-56a956f ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"56a956f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c578332 ot-flex-column-vertical\" data-id=\"c578332\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-963e7a1 elementor-section-content-middle ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"963e7a1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b3df60d ot-flex-column-vertical\" data-id=\"b3df60d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d16d9be elementor-widget elementor-widget-iheading\" data-id=\"d16d9be\" data-element_type=\"widget\" data-widget_type=\"iheading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ot-heading\">\r\n\t        \t            <span>\/\/ VIJESTI<\/span>\r\n\t        <h2 class=\"main-heading\">Pro\u010ditajte nedavne vijesti<\/h2>\t    <\/div>\r\n\t    \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-568a726 ot-flex-column-vertical\" data-id=\"568a726\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8992c4d ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8992c4d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c7a2ed6 ot-flex-column-vertical\" data-id=\"c7a2ed6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6750e8f elementor-widget elementor-widget-ipost_carousel\" data-id=\"6750e8f\" data-element_type=\"widget\" data-widget_type=\"ipost_carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\r\n\t\t<div class=\"post-carousel pgrid\" data-show=\"3\" data-scroll=\"2\" data-dots=\"false\" data-arrow=\"true\">\r\n         \r\n\r\n\t\t\t\t<article class=\"post-box blog-item\">\r\n\t\t\t\t\t<div class=\"post-inner\">\r\n\t\t\t\t\t    \t\t\t\t\t        <div class=\"entry-media\">\r\n\t\t\t\t\t\t\t\t<div class=\"post-cat\"><span class=\"posted-in\"><a href=\"https:\/\/viqtor.eu\/hr\/kategorija\/blog\/\" rel=\"category tag\">Blog<\/a><\/span><\/div>\t\t\t\t\t\t\t\t<a href=\"https:\/\/viqtor.eu\/hr\/utjecaji-gdpr-a-na-digitalni-marketing\/\">\r\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"601\" height=\"520\" src=\"https:\/\/viqtor.eu\/wp-content\/uploads\/2025\/04\/shutterstock_2595007207-601x520.jpg\" class=\"attachment-engitech-slider-post-thumbnail size-engitech-slider-post-thumbnail wp-post-image\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\t\t\t\t\t       \r\n\t\t\t\t\t    \t\t\t\t\t    <div class=\"inner-post\">\r\n\t\t\t\t\t\t\t<div class=\"entry-header\">\r\n\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<h3 class=\"entry-title\"><a href=\"https:\/\/viqtor.eu\/hr\/utjecaji-gdpr-a-na-digitalni-marketing\/\" rel=\"bookmark\">Utjecaji GDPR-a na digitalni marketing<\/a><\/h3>\r\n\t\t\t\t\t\t\t<\/div><!-- .entry-header -->\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<div class=\"btn-readmore\">\r\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/viqtor.eu\/hr\/utjecaji-gdpr-a-na-digitalni-marketing\/\"><i class=\"flaticon-right-arrow-1\"><\/i>Pro\u010ditajte vi\u0161e<\/a>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/article>\r\n\r\n\t         \r\n\r\n\t\t\t\t<article class=\"post-box blog-item\">\r\n\t\t\t\t\t<div class=\"post-inner\">\r\n\t\t\t\t\t    \t\t\t\t\t        <div class=\"entry-media\">\r\n\t\t\t\t\t\t\t\t<div class=\"post-cat\"><span class=\"posted-in\"><a href=\"https:\/\/viqtor.eu\/hr\/kategorija\/blog\/\" rel=\"category tag\">Blog<\/a><\/span><\/div>\t\t\t\t\t\t\t\t<a href=\"https:\/\/viqtor.eu\/hr\/gdpr-i-umjetna-inteligencija-koji-su-izazovi-pred-nama\/\">\r\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"601\" height=\"520\" src=\"https:\/\/viqtor.eu\/wp-content\/uploads\/2023\/05\/A-qui-sapplique-le-Reglement-General-sur-la-Protection-des-Donnees-RGPD-601x520.webp\" class=\"attachment-engitech-slider-post-thumbnail size-engitech-slider-post-thumbnail wp-post-image\" alt=\"Na koga se primjenjuje Op\u0107a uredba o za\u0161titi podataka (GDPR)?\" \/>\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\t\t\t\t\t       \r\n\t\t\t\t\t    \t\t\t\t\t    <div class=\"inner-post\">\r\n\t\t\t\t\t\t\t<div class=\"entry-header\">\r\n\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<h3 class=\"entry-title\"><a href=\"https:\/\/viqtor.eu\/hr\/gdpr-i-umjetna-inteligencija-koji-su-izazovi-pred-nama\/\" rel=\"bookmark\">GDPR i umjetna inteligencija: koji su izazovi pred nama?<\/a><\/h3>\r\n\t\t\t\t\t\t\t<\/div><!-- .entry-header -->\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<div class=\"btn-readmore\">\r\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/viqtor.eu\/hr\/gdpr-i-umjetna-inteligencija-koji-su-izazovi-pred-nama\/\"><i class=\"flaticon-right-arrow-1\"><\/i>Pro\u010ditajte vi\u0161e<\/a>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/article>\r\n\r\n\t         \r\n\r\n\t\t\t\t<article class=\"post-box blog-item\">\r\n\t\t\t\t\t<div class=\"post-inner\">\r\n\t\t\t\t\t    \t\t\t\t\t        <div class=\"entry-media\">\r\n\t\t\t\t\t\t\t\t<div class=\"post-cat\"><span class=\"posted-in\"><a href=\"https:\/\/viqtor.eu\/hr\/kategorija\/blog\/\" rel=\"category tag\">Blog<\/a><\/span><\/div>\t\t\t\t\t\t\t\t<a href=\"https:\/\/viqtor.eu\/hr\/gdpr-i-racunarstvo-u-oblaku-kako-biti-u-skladu-s-propisima\/\">\r\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"334\" src=\"https:\/\/viqtor.eu\/wp-content\/uploads\/2025\/04\/shutterstock_1383796784.jpg\" class=\"attachment-engitech-slider-post-thumbnail size-engitech-slider-post-thumbnail wp-post-image\" alt=\"GDPR i ra\u010dunarstvo u oblaku: kako biti u skladu s propisima?\" srcset=\"https:\/\/viqtor.eu\/wp-content\/uploads\/2025\/04\/shutterstock_1383796784.jpg 500w, https:\/\/viqtor.eu\/wp-content\/uploads\/2025\/04\/shutterstock_1383796784-300x200.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\t\t\t\t\t       \r\n\t\t\t\t\t    \t\t\t\t\t    <div class=\"inner-post\">\r\n\t\t\t\t\t\t\t<div class=\"entry-header\">\r\n\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<h3 class=\"entry-title\"><a href=\"https:\/\/viqtor.eu\/hr\/gdpr-i-racunarstvo-u-oblaku-kako-biti-u-skladu-s-propisima\/\" rel=\"bookmark\">GDPR i ra\u010dunarstvo u oblaku: kako biti u skladu s propisima?<\/a><\/h3>\r\n\t\t\t\t\t\t\t<\/div><!-- .entry-header -->\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<div class=\"btn-readmore\">\r\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/viqtor.eu\/hr\/gdpr-i-racunarstvo-u-oblaku-kako-biti-u-skladu-s-propisima\/\"><i class=\"flaticon-right-arrow-1\"><\/i>Pro\u010ditajte vi\u0161e<\/a>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/article>\r\n\r\n\t         \r\n\r\n\t\t\t\t<article class=\"post-box blog-item\">\r\n\t\t\t\t\t<div class=\"post-inner\">\r\n\t\t\t\t\t    \t\t\t\t\t        <div class=\"entry-media\">\r\n\t\t\t\t\t\t\t\t<div class=\"post-cat\"><span class=\"posted-in\"><a href=\"https:\/\/viqtor.eu\/hr\/kategorija\/blog\/\" rel=\"category tag\">Blog<\/a><\/span><\/div>\t\t\t\t\t\t\t\t<a href=\"https:\/\/viqtor.eu\/hr\/5-kriterija-za-odabir-softvera-za-uskladenost-s-gdpr-om-u-2025-godini\/\">\r\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"601\" height=\"510\" src=\"https:\/\/viqtor.eu\/wp-content\/uploads\/2024\/10\/Les-etapes-cles-pour-une-mise-en-conformite-RGPD-reussie-601x510.webp\" class=\"attachment-engitech-slider-post-thumbnail size-engitech-slider-post-thumbnail wp-post-image\" alt=\"Klju\u010dni koraci za uspje\u0161nu uskla\u0111enost s GDPR-om\" \/>\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\t\t\t\t\t       \r\n\t\t\t\t\t    \t\t\t\t\t    <div class=\"inner-post\">\r\n\t\t\t\t\t\t\t<div class=\"entry-header\">\r\n\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<h3 class=\"entry-title\"><a href=\"https:\/\/viqtor.eu\/hr\/5-kriterija-za-odabir-softvera-za-uskladenost-s-gdpr-om-u-2025-godini\/\" rel=\"bookmark\">5 kriterija za odabir softvera za uskla\u0111enost s GDPR-om u 2025. godini?<\/a><\/h3>\r\n\t\t\t\t\t\t\t<\/div><!-- .entry-header -->\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<div class=\"btn-readmore\">\r\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/viqtor.eu\/hr\/5-kriterija-za-odabir-softvera-za-uskladenost-s-gdpr-om-u-2025-godini\/\"><i class=\"flaticon-right-arrow-1\"><\/i>Pro\u010ditajte vi\u0161e<\/a>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/article>\r\n\r\n\t         \r\n\r\n\t\t\t\t<article class=\"post-box blog-item\">\r\n\t\t\t\t\t<div class=\"post-inner\">\r\n\t\t\t\t\t    \t\t\t\t\t        <div class=\"entry-media\">\r\n\t\t\t\t\t\t\t\t<div class=\"post-cat\"><span class=\"posted-in\"><a href=\"https:\/\/viqtor.eu\/hr\/kategorija\/blog\/\" rel=\"category tag\">Blog<\/a><\/span><\/div>\t\t\t\t\t\t\t\t<a href=\"https:\/\/viqtor.eu\/hr\/koji-su-rizici-nepostivanja-gdpr-a\/\">\r\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"601\" height=\"520\" src=\"https:\/\/viqtor.eu\/wp-content\/uploads\/2023\/04\/Securite-des-donnees-lerreur-est-humaine-601x520.webp\" class=\"attachment-engitech-slider-post-thumbnail size-engitech-slider-post-thumbnail wp-post-image\" alt=\"Sigurnost podataka: ljudski je grije\u0161iti\" \/>\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\t\t\t\t\t       \r\n\t\t\t\t\t    \t\t\t\t\t    <div class=\"inner-post\">\r\n\t\t\t\t\t\t\t<div class=\"entry-header\">\r\n\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<h3 class=\"entry-title\"><a href=\"https:\/\/viqtor.eu\/hr\/koji-su-rizici-nepostivanja-gdpr-a\/\" rel=\"bookmark\">Koji su rizici nepo\u0161tivanja GDPR-a?<\/a><\/h3>\r\n\t\t\t\t\t\t\t<\/div><!-- .entry-header -->\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<div class=\"btn-readmore\">\r\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/viqtor.eu\/hr\/koji-su-rizici-nepostivanja-gdpr-a\/\"><i class=\"flaticon-right-arrow-1\"><\/i>Pro\u010ditajte vi\u0161e<\/a>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/article>\r\n\r\n\t         \r\n\r\n\t\t\t\t<article class=\"post-box blog-item\">\r\n\t\t\t\t\t<div class=\"post-inner\">\r\n\t\t\t\t\t    \t\t\t\t\t        <div class=\"entry-media\">\r\n\t\t\t\t\t\t\t\t<div class=\"post-cat\"><span class=\"posted-in\"><a href=\"https:\/\/viqtor.eu\/hr\/kategorija\/blog\/\" rel=\"category tag\">Blog<\/a><\/span><\/div>\t\t\t\t\t\t\t\t<a href=\"https:\/\/viqtor.eu\/hr\/gdpr-i-kolacici-kako-se-pridrzavati-najnovijih-zahtjeva-cnil-a\/\">\r\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"601\" height=\"520\" src=\"https:\/\/viqtor.eu\/wp-content\/uploads\/2023\/04\/Exercice-des-droits-dacces-portabilite-601x520.jpg\" class=\"attachment-engitech-slider-post-thumbnail size-engitech-slider-post-thumbnail wp-post-image\" alt=\"Ostvarivanje prava pristupa, prenosivost: koje su ovlasti predstavnika?\" \/>\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\t\t\t\t\t       \r\n\t\t\t\t\t    \t\t\t\t\t    <div class=\"inner-post\">\r\n\t\t\t\t\t\t\t<div class=\"entry-header\">\r\n\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<h3 class=\"entry-title\"><a href=\"https:\/\/viqtor.eu\/hr\/gdpr-i-kolacici-kako-se-pridrzavati-najnovijih-zahtjeva-cnil-a\/\" rel=\"bookmark\">GDPR i kola\u010di\u0107i: kako se pridr\u017eavati najnovijih zahtjeva CNIL-a?<\/a><\/h3>\r\n\t\t\t\t\t\t\t<\/div><!-- .entry-header -->\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<div class=\"btn-readmore\">\r\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/viqtor.eu\/hr\/gdpr-i-kolacici-kako-se-pridrzavati-najnovijih-zahtjeva-cnil-a\/\"><i class=\"flaticon-right-arrow-1\"><\/i>Pro\u010ditajte vi\u0161e<\/a>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/article>\r\n\r\n\t         \r\n\r\n\t\t\t\t<article class=\"post-box blog-item\">\r\n\t\t\t\t\t<div class=\"post-inner\">\r\n\t\t\t\t\t    \t\t\t\t\t        <div class=\"entry-media\">\r\n\t\t\t\t\t\t\t\t<div class=\"post-cat\"><span class=\"posted-in\"><a href=\"https:\/\/viqtor.eu\/hr\/kategorija\/blog\/\" rel=\"category tag\">Blog<\/a><\/span><\/div>\t\t\t\t\t\t\t\t<a href=\"https:\/\/viqtor.eu\/hr\/8-pogresaka-koje-treba-izbjegavati-prilikom-implementacije-uskladenosti-s-gdpr-om\/\">\r\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"601\" height=\"520\" src=\"https:\/\/viqtor.eu\/wp-content\/uploads\/2023\/04\/Exercice-des-droits-dacces-portabilite-601x520.jpg\" class=\"attachment-engitech-slider-post-thumbnail size-engitech-slider-post-thumbnail wp-post-image\" alt=\"Ostvarivanje prava pristupa, prenosivost: koje su ovlasti predstavnika?\" \/>\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\t\t\t\t\t       \r\n\t\t\t\t\t    \t\t\t\t\t    <div class=\"inner-post\">\r\n\t\t\t\t\t\t\t<div class=\"entry-header\">\r\n\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<h3 class=\"entry-title\"><a href=\"https:\/\/viqtor.eu\/hr\/8-pogresaka-koje-treba-izbjegavati-prilikom-implementacije-uskladenosti-s-gdpr-om\/\" rel=\"bookmark\">8 pogre\u0161aka koje treba izbjegavati prilikom uskla\u0111ivanja s GDPR-om<\/a><\/h3>\r\n\t\t\t\t\t\t\t<\/div><!-- .entry-header -->\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<div class=\"btn-readmore\">\r\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/viqtor.eu\/hr\/8-pogresaka-koje-treba-izbjegavati-prilikom-implementacije-uskladenosti-s-gdpr-om\/\"><i class=\"flaticon-right-arrow-1\"><\/i>Pro\u010ditajte vi\u0161e<\/a>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/article>\r\n\r\n\t         \r\n\r\n\t\t\t\t<article class=\"post-box blog-item\">\r\n\t\t\t\t\t<div class=\"post-inner\">\r\n\t\t\t\t\t    \t\t\t\t\t        <div class=\"entry-media\">\r\n\t\t\t\t\t\t\t\t<div class=\"post-cat\"><span class=\"posted-in\"><a href=\"https:\/\/viqtor.eu\/hr\/kategorija\/blog\/\" rel=\"category tag\">Blog<\/a><\/span><\/div>\t\t\t\t\t\t\t\t<a href=\"https:\/\/viqtor.eu\/hr\/kontrolna-lista-gdpr-a-za-vrlo-mala-i-mala-poduzeca-bitni-koraci-za-uskladivanje-do-2025\/\">\r\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"601\" height=\"520\" src=\"https:\/\/viqtor.eu\/wp-content\/uploads\/2023\/04\/Decisions-automatisees-comment-le-RGPD-est-il-mis-en-oeuvre-601x520.jpg\" class=\"attachment-engitech-slider-post-thumbnail size-engitech-slider-post-thumbnail wp-post-image\" alt=\"Automatizirane odluke: kako se provodi GDPR?\" \/>\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\t\t\t\t\t       \r\n\t\t\t\t\t    \t\t\t\t\t    <div class=\"inner-post\">\r\n\t\t\t\t\t\t\t<div class=\"entry-header\">\r\n\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<h3 class=\"entry-title\"><a href=\"https:\/\/viqtor.eu\/hr\/kontrolna-lista-gdpr-a-za-vrlo-mala-i-mala-poduzeca-bitni-koraci-za-uskladivanje-do-2025\/\" rel=\"bookmark\">Kontrolna lista GDPR-a za mala i srednja poduze\u0107a: Bitni koraci za uskla\u0111enost u 2025. godini<\/a><\/h3>\r\n\t\t\t\t\t\t\t<\/div><!-- .entry-header -->\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<div class=\"btn-readmore\">\r\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/viqtor.eu\/hr\/kontrolna-lista-gdpr-a-za-vrlo-mala-i-mala-poduzeca-bitni-koraci-za-uskladivanje-do-2025\/\"><i class=\"flaticon-right-arrow-1\"><\/i>Pro\u010ditajte vi\u0161e<\/a>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/article>\r\n\r\n\t         \r\n\r\n\t\t\t\t<article class=\"post-box blog-item\">\r\n\t\t\t\t\t<div class=\"post-inner\">\r\n\t\t\t\t\t    \t\t\t\t\t        <div class=\"entry-media\">\r\n\t\t\t\t\t\t\t\t<div class=\"post-cat\"><span class=\"posted-in\"><a href=\"https:\/\/viqtor.eu\/hr\/kategorija\/blog\/\" rel=\"category tag\">Blog<\/a><\/span><\/div>\t\t\t\t\t\t\t\t<a href=\"https:\/\/viqtor.eu\/hr\/zasto-je-gdpr-kljucni-element-kiberneticke-sigurnosti-tvrtke\/\">\r\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"601\" height=\"504\" src=\"https:\/\/viqtor.eu\/wp-content\/uploads\/2024\/10\/Pourquoi-le-RGPD-est-un-element-cle-de-la-cyber-securite-dune-entreprise-601x504.webp\" class=\"attachment-engitech-slider-post-thumbnail size-engitech-slider-post-thumbnail wp-post-image\" alt=\"Za\u0161to je GDPR klju\u010dni element kiberneti\u010dke sigurnosti tvrtke\" \/>\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\t\t\t\t\t       \r\n\t\t\t\t\t    \t\t\t\t\t    <div class=\"inner-post\">\r\n\t\t\t\t\t\t\t<div class=\"entry-header\">\r\n\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<h3 class=\"entry-title\"><a href=\"https:\/\/viqtor.eu\/hr\/zasto-je-gdpr-kljucni-element-kiberneticke-sigurnosti-tvrtke\/\" rel=\"bookmark\">Za\u0161to je GDPR klju\u010dni element kiberneti\u010dke sigurnosti tvrtke<\/a><\/h3>\r\n\t\t\t\t\t\t\t<\/div><!-- .entry-header -->\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<div class=\"btn-readmore\">\r\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/viqtor.eu\/hr\/zasto-je-gdpr-kljucni-element-kiberneticke-sigurnosti-tvrtke\/\"><i class=\"flaticon-right-arrow-1\"><\/i>Pro\u010ditajte vi\u0161e<\/a>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/article>\r\n\r\n\t        \t    <\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d46efd ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d46efd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-704b582 ot-flex-column-vertical\" data-id=\"704b582\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-122dcab elementor-align-center elementor-widget elementor-widget-button\" data-id=\"122dcab\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/viqtor.eu\/hr\/blog\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-long-arrow-alt-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">SVE VIJESTI<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Kako uskladiti GDPR i umjetnu inteligenciju u digitalnom marketingu: Najbolje prakse za za\u0161titu podataka Zatra\u017eite demo Brzi razvoj digitalnog marketinga doveo je do sve ve\u0107e integracije umjetne inteligencije (AI) u poslovne strategije, omogu\u0107uju\u0107i im pru\u017eanje personaliziranih iskustava, analizu ogromnih koli\u010dina podataka i optimizaciju [\u2026]<\/p>","protected":false},"author":1,"featured_media":12337,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37],"tags":[],"class_list":["post-12324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>RGPD et Intelligence Artificielle dans le Marketing Digital - Viqtor<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment concilier RGPD et IA dans le marketing digital avec des bonnes pratiques pour prot\u00e9ger les donn\u00e9es des utilisateurs.\" \/>\n<meta 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