{"id":14285,"date":"2026-07-02T08:47:06","date_gmt":"2026-07-02T08:47:06","guid":{"rendered":"https:\/\/viqtor.eu\/?p=14285"},"modified":"2026-07-06T15:06:10","modified_gmt":"2026-07-06T15:06:10","slug":"prospection-commerciale-regles-transmettre-donnees-partenaires-b-to-c","status":"publish","type":"post","link":"https:\/\/viqtor.eu\/en\/business-prospecting-rules-for-transmitting-data-to-b2c-partners\/","title":{"rendered":"Business development: rules for transmitting data to partners (B2C)"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"14285\" class=\"elementor elementor-14285\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d75f86 ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2d75f86\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e589fb ot-flex-column-vertical elementor-invisible\" data-id=\"6e589fb\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a030734 elementor-widget elementor-widget-heading\" data-id=\"a030734\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Business development: rules for transmitting data to partners (B2C)<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7345c5d5 ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7345c5d5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-11f89eef ot-flex-column-vertical\" data-id=\"11f89eef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6dd20d9a elementor-widget elementor-widget-text-editor\" data-id=\"6dd20d9a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>There <b>sales prospecting<\/b> It remains a growth driver, but transferring customer or prospect files to partners is not something that can be done without preparation. On June 10, 2026, the <b>CNIL <\/b>has reiterated the rules applicable to these B2C personal data transfers \u2014 and a new deadline is shaking up the telemarketing landscape. Here&#039;s a channel-by-channel summary of what you need to do to remain compliant without hindering your business growth.<\/p><div class=\"wp-block-buttons\"><p><!-- \/wp:button --><\/p><\/div><p><!-- \/wp:buttons --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c6ed5c5 ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c6ed5c5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b31466 ot-flex-column-vertical\" data-id=\"5b31466\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f1dd04c elementor-widget elementor-widget-text-editor\" data-id=\"f1dd04c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Key takeaways<\/h2><ul><li>Transmit data to partners for their <strong>sales prospecting<\/strong> obeys rules that depend on the <strong>channel<\/strong> used.<\/li><li><strong>Postal mail<\/strong> Legal basis = legitimate interest; information + <strong>right to object<\/strong> simple and free.<\/li><li><strong>Electronic means or telephone<\/strong> information and <strong>consent<\/strong> prerequisites.<\/li><li><strong>New (law of June 30, 2025)<\/strong> : from the <strong>August 11, 2026<\/strong>no more telephone solicitation without explicit consent (except for contracts in progress).<\/li><li>Consent is not transmitted &quot;by cascade&quot;; the partner who receives the data informs the person within one month.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1eff432 ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1eff432\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2441c61 ot-flex-column-vertical\" data-id=\"2441c61\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a1ac64 elementor-widget elementor-widget-image\" data-id=\"4a1ac64\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"604\" height=\"614\" src=\"https:\/\/viqtor.eu\/wp-content\/uploads\/2026\/07\/Image1.png\" class=\"attachment-large size-large wp-image-14287\" alt=\"\" srcset=\"https:\/\/viqtor.eu\/wp-content\/uploads\/2026\/07\/Image1.png 604w, https:\/\/viqtor.eu\/wp-content\/uploads\/2026\/07\/Image1-295x300.png 295w, https:\/\/viqtor.eu\/wp-content\/uploads\/2026\/07\/Image1-12x12.png 12w\" sizes=\"(max-width: 604px) 100vw, 604px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f94f490 ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f94f490\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0a7d163 ot-flex-column-vertical\" data-id=\"0a7d163\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-02a4c63 elementor-widget elementor-widget-text-editor\" data-id=\"02a4c63\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"MsoNormal\" style=\"margin-bottom: 9.0pt; text-align: center;\" align=\"center\"><i><span style=\"font-size: 8.0pt; color: black; mso-themecolor: text1;\">Diagram reconstructed from the CNIL \u2014 \u201cB to C prospecting: transmitting data to partners\u201d (June 10, 2026).<\/span><\/i><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c26d073 ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c26d073\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-258e34b ot-flex-column-vertical\" data-id=\"258e34b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e634570 elementor-widget elementor-widget-text-editor\" data-id=\"e634570\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Sharing data with partners: what are we talking about?<\/h2><p>Let&#039;s start by defining the framework of the practice, because it is more widespread than we think and often poorly secured.<\/p><h3>A common, regulated practice<\/h3><p>It is common for an organization to share a contact list with partners for use in their operations. <b>sales prospecting<\/b>These transfers take place within the framework of commercial agreements or for a fee \u2014 in other words, the file is sometimes sold.<\/p><p>The principle is not prohibited, but it is strictly regulated. As soon as personal data is involved, the <b>GDPR <\/b>applies, and the responsibility of the transmitting organization is engaged far beyond the simple sending of the file.<\/p><p>The stakes are twofold. On the one hand, these file exchanges fuel a real portion of sales acquisition, both in B2C and lead generation. On the other hand, it is precisely these practices that the <b>CNIL <\/b>Keep a close eye on it, because they multiply the recipients that the person never chose. Properly structuring the transmission process therefore protects both your partners and your own exposure to risk.<\/p><h3>The rule varies depending on the prospecting channel.<\/h3><p>The determining factor is the channel the partner will use for prospecting. Postal mail on one hand, electronic means or telephone on the other: the obligations are not the same, and confusing the two systems exposes one to penalty.<\/p><p>In all cases, the organization remains bound by the general obligations of the <b>GDPR <\/b>The obligations are to minimize data, limit its retention period, ensure its security, and facilitate the exercise of rights. Transmission does not eliminate these obligations; it adds to them.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b930d9d ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b930d9d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-772bccc ot-flex-column-vertical\" data-id=\"772bccc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f1cad34 elementor-widget elementor-widget-text-editor\" data-id=\"f1cad34\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Commercial prospecting by postal mail: information and objection<\/h2><p>Let&#039;s start with the most flexible system, that of paper mail. Flexible does not mean without rules.<\/p><h3>Legitimate interest as a legal basis<\/h3><p>When partners prospect by mail, the transmission of data may be based on the legitimate interest of the transmitting organization. Therefore, it is not necessary to collect the <b>consent <\/b>people for that transmission.<\/p><p>This legal basis, however, is not a blank check. It requires a balance between the interests of the company and the rights of individuals, a balance that rests on two concrete guarantees. If one of these is lacking, the legitimate interest no longer holds and the transfer becomes unlawful.<\/p><h3>Inform and enable the right to object<\/h3><p>First, the transmitting organization must inform the individuals beforehand, for example on the data collection form. This information specifies the purpose of the transmission and the categories of recipients: sectors concerned, type of solicitation, approximate number of partners.<\/p><p>Next, each person must be able to exercise their <b>right to object<\/b> in a simple and free way, both at collection and at any time \u2014 typically via a checkbox. <b>CNIL <\/b>It is also recommended, as a good practice, to publish a comprehensive and up-to-date list of partners, with their identity and a link to their privacy policy.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a1ad9a ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a1ad9a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c6404d5 ot-flex-column-vertical\" data-id=\"c6404d5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab57fe7 elementor-widget elementor-widget-text-editor\" data-id=\"ab57fe7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Commercial prospecting by electronic means or telephone: consent is required<\/h2><p>The rules become significantly stricter when it comes to email, SMS, automated calling systems, or telephone calls. Here, consent becomes the rule.<\/p><h3>The principle: prior information and consent<\/h3><p>For these channels, the organization wishing to transmit data to its partners must obtain the <b>consent <\/b>people for this transmission. <b>consent <\/b>must be free, informed and specific: the person must understand who their data will go to and for what purpose.<\/p><p>This represents a shift in logic compared to postal mail. We no longer simply inform and offer an outing: we require a positive, prior agreement, and we must be able to provide proof of it.<\/p><h3>Telemarketing: what will change on August 11, 2026<\/h3><p>A major change is coming. The law of June 30, 2025, modifies the rules for telephone marketing: as of August 11, 2026, consumers will no longer be able to be contacted by telephone without having given their <b>consent <\/b>Explicit prior notice, except when the appeal concerns a current contract.<\/p><p>This represents a complete reversal of the current approach, which relied on opting out via the Bloctel list. The implementing regulations will specify the details, but the direction is clear: without consent, no more calls. The companies concerned would be wise to review their processes now.<\/p><h3>Two cases depending on who obtains the consent<\/h3><p>There <b>CNIL <\/b>distinguishes two hypotheses. In case no. 1, recommended, the transmitting body also collects consent for prospecting from its partners: a single checkbox, unchecked by default, can cover both transmission and prospecting, provided that the identity of the partners is clearly disclosed and an exhaustive and up-to-date list is provided.<\/p><p>In case #2, the organization does not collect this consent for its partners. It then provides information on the categories of recipients and collects consent only for the transmission; it is then up to each partner to collect the <b>consent <\/b>to its prospecting. These solicitations may be based on legitimate interest, but must not promote the partner&#039;s products and must remain limited in number.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-06a5fd8 ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"06a5fd8\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b73a781 ot-flex-column-vertical\" data-id=\"b73a781\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16bd074 elementor-widget elementor-widget-text-editor\" data-id=\"16bd074\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Are you sending files to partners and want to secure your consents? <\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1d3388 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"a1d3388\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/viqtor.eu\/en\/request-a-demo\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-long-arrow-alt-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Speak to a Viqtor\u00ae expert.<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-391fcbf ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"391fcbf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d9991cf ot-flex-column-vertical\" data-id=\"d9991cf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67924a8 elementor-widget elementor-widget-text-editor\" data-id=\"67924a8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Rules that apply in all situations<\/h2><p>Some principles apply regardless of the channel. Neglecting them undermines all other precautions.<\/p><h3>No consent transmitted &quot;in a cascading fashion&quot;<\/h3><p>THE <b>consent <\/b>Data collected by the organization on behalf of its partners is valid only for those partners. A partner wishing to share the data with its own partners must obtain new consent. Consent is not automatically transmitted.<\/p><p>This rule puts an end to a classic abuse: the chain resale of files that end up in hands that the person has never known or accepted.<\/p><h3>Information from the partner who receives the data<\/h3><p>Finally, the partner receiving the data must inform the individual from the first contact, and at the latest within one month. This information includes the name of the source company\u2014the one that collected and then transmitted the data\u2014as well as the individual&#039;s rights, including their <b>right to object<\/b> and the withdrawal of his <b>consent<\/b>.<\/p><p>This point is often overlooked by receiving partners, even though it determines the legality of all their prospecting activities. A purchased database never exempts them from this obligation of transparency.<\/p><p>In practice, this means sending an initial message upon receipt of a file that identifies the data source and outlines the recipient&#039;s rights. Many organizations include this information directly in their first email or letter of contact, resolving the issue without any additional steps. Conversely, those that solicit first and then inform later risk a complaint, which is all the easier to file if the recipient is unaware of the origin of the request.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e9c293e ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e9c293e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-195e396 ot-flex-column-vertical\" data-id=\"195e396\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c56a4b3 elementor-widget elementor-widget-text-editor\" data-id=\"c56a4b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Staying compliant in sales prospecting: document and prove<\/h2><p>These rules are only valid if you can demonstrate that you have complied with them. However, prospecting is consistently among the leading reasons for sanctions against the [organization\/company\/etc.] year after year. <b>CNIL<\/b>.<\/p><h3>Proof of consent and information<\/h3><p>THE <b>GDPR <\/b>requires proving the <b>consent <\/b>and the information provided, not just asserting them. In 2024, the <b>sales prospecting<\/b> was among the major themes of sanction, including a fine of 50 million euros against a major operator; in 2025, prospecting still gave rise to about ten sanction decisions.<\/p><p>Maintaining the timestamps of consents, the version of the information notices displayed, and the list of current partners is therefore essential. This is precisely what a living register and structured governance can ensure, via <a href=\"https:\/\/viqtor.eu\/en\/data-governance\/\">the GDPR governance module<\/a>.<\/p><h3>Governing its partners and its treatments<\/h3><p>Data transmission creates a chain of responsibilities that must be managed. Evaluate and monitor partners, formalize commitments, and keep track of who receives what. <a href=\"https:\/\/viqtor.eu\/en\/subcontractor-module\/\">the subcontractor evaluation module<\/a> And <a href=\"https:\/\/viqtor.eu\/en\">the sovereign Viqtor\u00ae platform<\/a> equip this mastery from start to finish.<\/p><p>When properly managed, compliance ceases to be a hindrance to prospecting: it becomes the condition for sustainable prospecting, which exposes neither to sanction nor to loss of customer confidence.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c2f757 ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c2f757\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-02dad30 ot-flex-column-vertical\" data-id=\"02dad30\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b25d845 elementor-widget elementor-widget-heading\" data-id=\"b25d845\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQ \u2014 Sales prospecting and referral to partners<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1131cac elementor-widget elementor-widget-toggle\" data-id=\"1131cac\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-1801\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1801\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-angle-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-angle-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Can you sell a prospect file to a partner?<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1801\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1801\"><p>Yes, the <b>data transmission<\/b> Paid outreach is not prohibited in itself, but it is strictly regulated. Depending on the prospecting channel targeted, it requires either information and a <b>right to object<\/b> (postal mail), or prior consent (electronic or telephone). Without these guarantees, the sale or sharing of the file directly exposes the user to legal action.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-1802\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1802\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-angle-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-angle-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Is consent required for postal marketing?<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1802\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1802\"><p>No. For direct mail marketing, the transmission of information can be based on legitimate interest. However, individuals must be informed beforehand and given the opportunity to easily and freely object at any time. <b>CNIL <\/b>also recommends publishing the updated list of partners.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-1803\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1803\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-angle-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-angle-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What will change for telephone marketing in 2026?<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1803\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1803\"><p>From August 11, 2026, in accordance with the law of June 30, 2025, a consumer will no longer be able to be contacted by telephone without having given their explicit prior consent, unless the call concerns an existing contract. This is the reverse of the current opt-out system: silence will no longer constitute consent.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-1804\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-1804\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-angle-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-angle-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Is a single checkbox sufficient for electronic partner prospecting?<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1804\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-1804\"><p>Yes, in the case recommended by the <b>CNIL <\/b>A single box, unchecked by default, can cover both the transmission and prospecting of partners. This is provided that the identity of the partners and the purposes of the data processing are clearly disclosed, and that a comprehensive and up-to-date list is provided at the time consent is obtained.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-1805\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-1805\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-angle-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-angle-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Does the partner who receives my files have to inform the people involved?<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1805\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-1805\"><p>Yes. The receiving partner must inform the individual upon first contact, and at the latest within one month. They must state the name of the company that transmitted the data and remind the individual of their rights, including the right to object and withdraw consent. This obligation applies even if the data file was purchased.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<script type=\"application\/ld+json\">{\n    \"@context\": \"https:\\\/\\\/schema.org\",\n    \"@type\": \"FAQPage\",\n    \"mainEntity\": [\n        {\n            \"@type\": \"Question\",\n            \"name\": \"Peut-on vendre un fichier de prospects \\u00e0 un partenaire ?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"<p>Oui, la <b>transmission de donn\\u00e9es<\\\/b> \\u00e0 titre on\\u00e9reux n&rsquo;est pas interdite en soi, mais elle est strictement encadr\\u00e9e. Selon le canal de prospection vis\\u00e9, elle suppose soit une information et un <b>droit d&rsquo;opposition<\\\/b> (courrier postal), soit un consentement pr\\u00e9alable (voie \\u00e9lectronique ou t\\u00e9l\\u00e9phone). Sans ces garanties, la vente ou le partage du fichier expose directement \\u00e0 une sanction.<\\\/p>\"\n            }\n        },\n        {\n            \"@type\": \"Question\",\n            \"name\": \"Faut-il le consentement pour une prospection postale ?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"<p>Non. Pour une prospection commerciale par courrier postal, la transmission peut reposer sur l&rsquo;int\\u00e9r\\u00eat l\\u00e9gitime. Il faut toutefois informer les personnes en amont et leur permettre de s&rsquo;opposer simplement et gratuitement \\u00e0 tout moment. La <b>CNIL <\\\/b>recommande aussi de publier la liste \\u00e0 jour des partenaires.<\\\/p>\"\n            }\n        },\n        {\n            \"@type\": \"Question\",\n            \"name\": \"Qu'est-ce qui change pour le d\\u00e9marchage t\\u00e9l\\u00e9phonique en 2026 ?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"<p>\\u00c0 compter du 11 ao\\u00fbt 2026, en application de la loi du 30 juin 2025, un consommateur ne pourra plus \\u00eatre d\\u00e9march\\u00e9 par t\\u00e9l\\u00e9phone sans avoir donn\\u00e9 son consentement explicite pr\\u00e9alable, sauf si l&rsquo;appel porte sur un contrat en cours. C&rsquo;est l&rsquo;inverse du r\\u00e9gime d&rsquo;opposition actuel : le silence ne vaudra plus accord.<\\\/p>\"\n            }\n        },\n        {\n            \"@type\": \"Question\",\n            \"name\": \"Une seule case \\u00e0 cocher suffit-elle pour la prospection \\u00e9lectronique des partenaires ?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"<p>Oui, dans le cas recommand\\u00e9 par la <b>CNIL <\\\/b>: une case unique, d\\u00e9coch\\u00e9e par d\\u00e9faut, peut couvrir \\u00e0 la fois la transmission et la prospection des partenaires. \\u00c0 condition d&rsquo;informer clairement sur l&rsquo;identit\\u00e9 des partenaires et les finalit\\u00e9s, et de fournir une liste exhaustive et tenue \\u00e0 jour au moment du recueil du consentement.<\\\/p>\"\n            }\n        },\n        {\n            \"@type\": \"Question\",\n            \"name\": \"Le partenaire qui re\\u00e7oit mes fichiers doit-il informer les personnes ?\",\n            \"acceptedAnswer\": {\n                \"@type\": \"Answer\",\n                \"text\": \"<p>Oui. Le partenaire receveur doit informer la personne d\\u00e8s le premier contact, et au plus tard sous un mois. Il doit indiquer le nom de la soci\\u00e9t\\u00e9 qui a transmis les donn\\u00e9es et rappeler les droits de la personne, notamment l&rsquo;opposition et le retrait du consentement. Cette obligation s&rsquo;impose m\\u00eame si le fichier a \\u00e9t\\u00e9 achet\\u00e9.<\\\/p>\"\n            }\n        }\n    ]\n}<\/script>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-58cdd38 ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"58cdd38\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42fa8a7 ot-flex-column-vertical\" data-id=\"42fa8a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73cfdbe elementor-widget elementor-widget-text-editor\" data-id=\"73cfdbe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Secure your prospecting campaigns and data transmissions. <\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d84722f elementor-align-center elementor-widget elementor-widget-button\" data-id=\"d84722f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/viqtor.eu\/en\/request-a-demo\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-long-arrow-alt-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request a Viqtor\u00ae demonstration.<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c3438bb ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c3438bb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d9aacbe ot-flex-column-vertical\" data-id=\"d9aacbe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-566c278 elementor-widget elementor-widget-text-editor\" data-id=\"566c278\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>To learn more, find all our resources on the <a href=\"https:\/\/viqtor.eu\/en\/data-governance\/\">data governance<\/a> and GDPR compliance on the <a href=\"https:\/\/viqtor.eu\/en\">Viqtor platform<\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Sales prospecting remains a driver of growth, but passing on customer or prospect files to partners is not something that can be done on a whim.<\/p>","protected":false},"author":3,"featured_media":14332,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37],"tags":[],"class_list":["post-14285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Prospection commerciale : transmettre des donn\u00e9es \u00e0 des partenaires (B to C)<\/title>\n<meta name=\"description\" content=\"Prospection commerciale : quelles r\u00e8gles pour transmettre des donn\u00e9es \u00e0 des partenaires ? Courrier postal, voie \u00e9lectronique, d\u00e9marchage t\u00e9l\u00e9phonique 2026, consentement. Synth\u00e8se CNIL.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/viqtor.eu\/en\/business-prospecting-rules-for-transmitting-data-to-b2c-partners\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prospection commerciale : transmettre des donn\u00e9es \u00e0 des partenaires (B to C)\" \/>\n<meta property=\"og:description\" content=\"Prospection commerciale : quelles r\u00e8gles pour transmettre des donn\u00e9es \u00e0 des partenaires ? Courrier postal, voie \u00e9lectronique, d\u00e9marchage t\u00e9l\u00e9phonique 2026, consentement. 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