{"id":12998,"date":"2025-04-28T19:20:32","date_gmt":"2025-04-28T19:20:32","guid":{"rendered":"https:\/\/viqtor.eu\/?p=12998"},"modified":"2026-01-23T16:20:19","modified_gmt":"2026-01-23T16:20:19","slug":"les-impacts-du-rgpd-sur-le-marketing-digital","status":"publish","type":"post","link":"https:\/\/viqtor.eu\/en\/the-impacts-of-the-gdpr-on-digital-marketing\/","title":{"rendered":"The impacts of GDPR on digital marketing"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"12998\" class=\"elementor elementor-12998\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c9be6fe ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c9be6fe\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e2ef8c ot-flex-column-vertical elementor-invisible\" data-id=\"4e2ef8c\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f0d5bd elementor-widget elementor-widget-heading\" data-id=\"6f0d5bd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The impacts of GDPR on digital marketing<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec50a8b elementor-widget__width-inherit elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ec50a8b\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/viqtor.eu\/en\/request-a-demo\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-long-arrow-alt-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request a demo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-315f2d0 ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"315f2d0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-6e001c9 ot-flex-column-vertical\" data-id=\"6e001c9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4bca12c elementor-absolute elementor-widget elementor-widget-text-editor\" data-id=\"4bca12c\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Since its entry into force in May 2018, the General Data Protection Regulation <strong>(GDPR)<\/strong> has significantly changed the world of digital marketing in Europe and beyond. This law imposes strict rules on the collection, processing, and storage of personal data of European citizens. In this article, we will take a detailed look at the significant impacts of GDPR on digital marketing and how businesses can adjust their strategy to remain compliant while supporting their marketing performance.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-325d036 ot-flex-column-vertical\" data-id=\"325d036\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c250f0c elementor-widget elementor-widget-image\" data-id=\"c250f0c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"334\" src=\"https:\/\/viqtor.eu\/wp-content\/uploads\/2025\/04\/shutterstock_1064023040.jpg\" class=\"attachment-large size-large wp-image-13026\" alt=\"\" srcset=\"https:\/\/viqtor.eu\/wp-content\/uploads\/2025\/04\/shutterstock_1064023040.jpg 500w, https:\/\/viqtor.eu\/wp-content\/uploads\/2025\/04\/shutterstock_1064023040-300x200.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1ca74cb ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ca74cb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2474490 ot-flex-column-vertical\" data-id=\"2474490\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e6a211b elementor-align-center elementor-widget elementor-widget-button\" data-id=\"e6a211b\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/app.viqtor.eu\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-long-arrow-alt-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Discover Viqtor\u00ae<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-16cb85e ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"16cb85e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-02a6caf ot-flex-column-vertical\" data-id=\"02a6caf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39d0de0 elementor-widget elementor-widget-text-editor\" data-id=\"39d0de0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 class=\"\" data-start=\"764\" data-end=\"824\">Data collection: transparency and consent<\/h2><p class=\"\" data-start=\"826\" data-end=\"1184\">Before the GDPR, many companies collected user data quite freely, often without explicit consent. Now, consent must be clear, free, and informed. Registration forms, subscription pop-ups, and cookies must clearly inform the user about the purpose of the data collection.<\/p><p class=\"\" data-start=\"1186\" data-end=\"1225\"><strong data-start=\"1186\" data-end=\"1223\">Impact on digital marketing:<\/strong><\/p><ul data-start=\"1226\" data-end=\"1453\"><li class=\"\" data-start=\"1226\" data-end=\"1305\"><p class=\"\" data-start=\"1228\" data-end=\"1305\">Need to review forms to obtain explicit consent.<\/p><\/li><li class=\"\" data-start=\"1306\" data-end=\"1387\"><p class=\"\" data-start=\"1308\" data-end=\"1387\">Potential decrease in the number of contacts in marketing databases.<\/p><\/li><li class=\"\" data-start=\"1388\" data-end=\"1453\"><div id=\"output_text\" class=\"scroll-div\" contenteditable=\"true\"><span class=\"sw\">To prioritize<\/span>\u00a0the quality of\u00a0<span class=\"sw\">prospects<\/span>\u00a0rather than quantity.<\/div><\/li><\/ul><h2 class=\"\" data-start=\"1455\" data-end=\"1518\">More regulated personalization and advertising targeting<\/h2><p class=\"\" data-start=\"1520\" data-end=\"1759\">Digital marketing relies heavily on the personalization and targeting of advertising campaigns. With the GDPR, the use of personal data to create user profiles requires explicit permission.<\/p><p class=\"\" data-start=\"1761\" data-end=\"1775\"><strong data-start=\"1761\" data-end=\"1773\">Impact :<\/strong><\/p><ul data-start=\"1776\" data-end=\"1975\"><li class=\"\" data-start=\"1776\" data-end=\"1839\"><p class=\"\" data-start=\"1778\" data-end=\"1839\">Complicating retargeting and marketing automation.<\/p><\/li><li class=\"\" data-start=\"1840\" data-end=\"1903\"><p class=\"\" data-start=\"1842\" data-end=\"1903\">Need to use anonymized or segmented data.<\/p><\/li><li class=\"\" data-start=\"1904\" data-end=\"1975\"><p class=\"\" data-start=\"1906\" data-end=\"1975\">Emphasis on creating more general but attractive content.<\/p><\/li><\/ul><h2 class=\"\" data-start=\"1977\" data-end=\"2023\">Cookies and user tracking<\/h2><p class=\"\" data-start=\"2025\" data-end=\"2285\">Cookies, essential for analyzing visitor behavior, are directly affected by the GDPR (and even more so by the upcoming ePrivacy directive). Sites must obtain a <strong data-start=\"2218\" data-end=\"2238\">explicit agreement<\/strong> for the use of non-essential cookies.<\/p><p class=\"\" data-start=\"2287\" data-end=\"2301\"><strong data-start=\"2287\" data-end=\"2299\">Impact :<\/strong><\/p><ul data-start=\"2302\" data-end=\"2493\"><li class=\"\" data-start=\"2302\" data-end=\"2358\"><p class=\"\" data-start=\"2304\" data-end=\"2358\">Implementation of more sophisticated cookie banners.<\/p><\/li><li class=\"\" data-start=\"2359\" data-end=\"2418\"><p class=\"\" data-start=\"2361\" data-end=\"2418\">Potential drop in tracking rates on websites.<\/p><\/li><li class=\"\" data-start=\"2419\" data-end=\"2493\"><p class=\"\" data-start=\"2421\" data-end=\"2493\">Rise of cookie-free performance measurement solutions.<\/p><\/li><\/ul><h2 class=\"\" data-start=\"2495\" data-end=\"2535\">Strengthening customer relations<\/h2><p class=\"\" data-start=\"2537\" data-end=\"2704\">GDPR requires brands to be more transparent and ethical in their communication with customers.<\/p><p class=\"\" data-start=\"2706\" data-end=\"2728\"><strong data-start=\"2706\" data-end=\"2726\">Positive impact:<\/strong><\/p><ul data-start=\"2729\" data-end=\"2935\"><li class=\"\" data-start=\"2729\" data-end=\"2777\"><p class=\"\" data-start=\"2731\" data-end=\"2777\">Increased loyalty through transparency.<\/p><\/li><li class=\"\" data-start=\"2778\" data-end=\"2853\"><div id=\"output_text\" class=\"scroll-div\" contenteditable=\"true\"><p>Valorization of brands that\u00a0<span class=\"sw\">protect<\/span>\u00a0user privacy.<\/p><\/div><\/li><li class=\"\" data-start=\"2854\" data-end=\"2935\"><div id=\"output_text\" class=\"scroll-div\" contenteditable=\"true\">Opportunity to\u00a0<span class=\"sw\">stand out<\/span>\u00a0on the market in\u00a0<span class=\"sw\">showing<\/span> an ethical approach.<\/div><\/li><\/ul><h2 class=\"\" data-start=\"2937\" data-end=\"2979\">Adapting content strategies<\/h2><p class=\"\" data-start=\"2981\" data-end=\"3238\">To compensate for the reduced access to personal data, companies are investing more in effective content strategies. Content marketing is becoming a pillar for attracting prospects without intrusive data collection.<\/p><p class=\"\" data-start=\"3240\" data-end=\"3254\"><strong data-start=\"3240\" data-end=\"3252\">Impact :<\/strong><\/p><ul data-start=\"3255\" data-end=\"3552\"><li class=\"\" data-start=\"3255\" data-end=\"3344\"><div id=\"output_text\" class=\"scroll-div\" contenteditable=\"true\" spellcheck=\"false\" data-qb-tmp-id=\"lt-405968\" data-gramm=\"false\"><p>Development of blogs, books\u00a0<span class=\"sw\">informative,<\/span>\u00a0<span class=\"sw\">graphics<\/span>\u00a0For\u00a0<span class=\"sw\">attract<\/span>\u00a0traffic\u00a0<span class=\"sw\">natural.<\/span><\/p><\/div><\/li><li class=\"\" data-start=\"3345\" data-end=\"3420\"><p class=\"\" data-start=\"3347\" data-end=\"3420\">Enhanced SEO optimization to capture audiences naturally.<\/p><\/li><li class=\"\" data-start=\"3421\" data-end=\"3552\"><p class=\"\" data-start=\"3423\" data-end=\"3552\">Use of first-party data (data collected directly from the user) as a lever for customer knowledge.<\/p><\/li><\/ul><h2>Increased compliance costs<\/h2><p class=\"\" data-start=\"3621\" data-end=\"3761\">Make sure to respect the <strong>GDPR<\/strong> leads to significant costs: audits, DPO (data protection officer), updating of CRM and CMS tools.<\/p><p class=\"\" data-start=\"3763\" data-end=\"3777\"><strong data-start=\"3763\" data-end=\"3775\">Impact :<\/strong><\/p><ul data-start=\"3778\" data-end=\"3917\"><li class=\"\" data-start=\"3778\" data-end=\"3842\"><p class=\"\" data-start=\"3780\" data-end=\"3842\">Need to include compliance in the marketing budget.<\/p><\/li><li class=\"\" data-start=\"3843\" data-end=\"3917\"><p class=\"\" data-start=\"3845\" data-end=\"3917\">Emergence of new martech solutions focused on \u201cprivacy by design\u201d.<\/p><\/li><\/ul><p class=\"\" data-start=\"3934\" data-end=\"4431\">The GDPR has reshaped the rules of digital marketing. While it has imposed significant constraints, it also offers brands a unique opportunity to rethink their relationships with their customers around trust and privacy. Companies that integrate these new requirements into their marketing strategy will not only be compliant, but also better positioned to attract an audience that is increasingly aware of data protection.<\/p><p class=\"\" data-start=\"4433\" data-end=\"4450\"><strong data-start=\"4433\" data-end=\"4448\">To remember:<\/strong><\/p><ul data-start=\"4451\" data-end=\"4677\"><li class=\"\" data-start=\"4451\" data-end=\"4531\"><p class=\"\" data-start=\"4453\" data-end=\"4531\">Transparency and consent have become essential pillars.<\/p><\/li><li class=\"\" data-start=\"4532\" data-end=\"4602\"><p class=\"\" data-start=\"4534\" data-end=\"4602\">Content marketing and SEO are more important than ever.<\/p><\/li><li class=\"\" data-start=\"4603\" data-end=\"4677\"><p class=\"\" data-start=\"4605\" data-end=\"4677\">Respecting privacy is a source of sustainable competitive advantage.<\/p><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ae79c0d ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ae79c0d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-44593c9 ot-flex-column-vertical\" data-id=\"44593c9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-adf5028 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"adf5028\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div 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class=\"elementor-element elementor-element-d16d9be elementor-widget elementor-widget-iheading\" data-id=\"d16d9be\" data-element_type=\"widget\" data-widget_type=\"iheading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ot-heading\">\r\n\t        \t            <span>\/\/ NEWS<\/span>\r\n\t        <h2 class=\"main-heading\">Read recent news<\/h2>\t    <\/div>\r\n\t    \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-568a726 ot-flex-column-vertical\" data-id=\"568a726\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8992c4d ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8992c4d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c7a2ed6 ot-flex-column-vertical\" data-id=\"c7a2ed6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6750e8f elementor-widget elementor-widget-ipost_carousel\" data-id=\"6750e8f\" data-element_type=\"widget\" data-widget_type=\"ipost_carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\r\n\t\t<div class=\"post-carousel pgrid\" data-show=\"3\" data-scroll=\"2\" data-dots=\"false\" data-arrow=\"true\">\r\n         \r\n\r\n\t\t\t\t<article class=\"post-box blog-item\">\r\n\t\t\t\t\t<div class=\"post-inner\">\r\n\t\t\t\t\t    \t\t\t\t\t        <div class=\"entry-media\">\r\n\t\t\t\t\t\t\t\t<div class=\"post-cat\"><span class=\"posted-in\"><a href=\"https:\/\/viqtor.eu\/en\/category\/blog\/\" rel=\"category tag\">Blog<\/a><\/span><\/div>\t\t\t\t\t\t\t\t<a href=\"https:\/\/viqtor.eu\/en\/the-impacts-of-the-gdpr-on-digital-marketing\/\">\r\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"601\" height=\"520\" src=\"https:\/\/viqtor.eu\/wp-content\/uploads\/2025\/04\/shutterstock_2595007207-601x520.jpg\" class=\"attachment-engitech-slider-post-thumbnail size-engitech-slider-post-thumbnail wp-post-image\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\t\t\t\t\t       \r\n\t\t\t\t\t    \t\t\t\t\t    <div class=\"inner-post\">\r\n\t\t\t\t\t\t\t<div class=\"entry-header\">\r\n\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<h3 class=\"entry-title\"><a href=\"https:\/\/viqtor.eu\/en\/the-impacts-of-the-gdpr-on-digital-marketing\/\" rel=\"bookmark\">The impacts of GDPR on digital marketing<\/a><\/h3>\r\n\t\t\t\t\t\t\t<\/div><!-- .entry-header -->\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<div class=\"btn-readmore\">\r\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/viqtor.eu\/en\/the-impacts-of-the-gdpr-on-digital-marketing\/\"><i class=\"flaticon-right-arrow-1\"><\/i>Read more<\/a>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/article>\r\n\r\n\t         \r\n\r\n\t\t\t\t<article class=\"post-box blog-item\">\r\n\t\t\t\t\t<div class=\"post-inner\">\r\n\t\t\t\t\t    \t\t\t\t\t        <div class=\"entry-media\">\r\n\t\t\t\t\t\t\t\t<div class=\"post-cat\"><span class=\"posted-in\"><a href=\"https:\/\/viqtor.eu\/en\/category\/blog\/\" rel=\"category tag\">Blog<\/a><\/span><\/div>\t\t\t\t\t\t\t\t<a href=\"https:\/\/viqtor.eu\/en\/gdpr-and-artificial-intelligence-what-are-the-challenges-ahead\/\">\r\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"601\" height=\"520\" src=\"https:\/\/viqtor.eu\/wp-content\/uploads\/2023\/05\/A-qui-sapplique-le-Reglement-General-sur-la-Protection-des-Donnees-RGPD-601x520.webp\" class=\"attachment-engitech-slider-post-thumbnail size-engitech-slider-post-thumbnail wp-post-image\" alt=\"To whom does the General Data Protection Regulation (GDPR) apply?\" \/>\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\t\t\t\t\t       \r\n\t\t\t\t\t    \t\t\t\t\t    <div class=\"inner-post\">\r\n\t\t\t\t\t\t\t<div class=\"entry-header\">\r\n\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<h3 class=\"entry-title\"><a href=\"https:\/\/viqtor.eu\/en\/gdpr-and-artificial-intelligence-what-are-the-challenges-ahead\/\" rel=\"bookmark\">GDPR and artificial intelligence: what are the challenges ahead?<\/a><\/h3>\r\n\t\t\t\t\t\t\t<\/div><!-- .entry-header -->\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<div class=\"btn-readmore\">\r\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/viqtor.eu\/en\/gdpr-and-artificial-intelligence-what-are-the-challenges-ahead\/\"><i class=\"flaticon-right-arrow-1\"><\/i>Read more<\/a>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/article>\r\n\r\n\t         \r\n\r\n\t\t\t\t<article class=\"post-box blog-item\">\r\n\t\t\t\t\t<div class=\"post-inner\">\r\n\t\t\t\t\t    \t\t\t\t\t        <div class=\"entry-media\">\r\n\t\t\t\t\t\t\t\t<div class=\"post-cat\"><span class=\"posted-in\"><a href=\"https:\/\/viqtor.eu\/en\/category\/blog\/\" rel=\"category tag\">Blog<\/a><\/span><\/div>\t\t\t\t\t\t\t\t<a href=\"https:\/\/viqtor.eu\/en\/gdpr-and-cloud-computing-how-to-be-compliant\/\">\r\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"334\" src=\"https:\/\/viqtor.eu\/wp-content\/uploads\/2025\/04\/shutterstock_1383796784.jpg\" class=\"attachment-engitech-slider-post-thumbnail size-engitech-slider-post-thumbnail wp-post-image\" alt=\"GDPR and cloud computing: how to be compliant?\" srcset=\"https:\/\/viqtor.eu\/wp-content\/uploads\/2025\/04\/shutterstock_1383796784.jpg 500w, https:\/\/viqtor.eu\/wp-content\/uploads\/2025\/04\/shutterstock_1383796784-300x200.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\t\t\t\t\t       \r\n\t\t\t\t\t    \t\t\t\t\t    <div class=\"inner-post\">\r\n\t\t\t\t\t\t\t<div class=\"entry-header\">\r\n\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<h3 class=\"entry-title\"><a href=\"https:\/\/viqtor.eu\/en\/gdpr-and-cloud-computing-how-to-be-compliant\/\" rel=\"bookmark\">GDPR and cloud computing: how to be compliant?<\/a><\/h3>\r\n\t\t\t\t\t\t\t<\/div><!-- .entry-header -->\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<div class=\"btn-readmore\">\r\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/viqtor.eu\/en\/gdpr-and-cloud-computing-how-to-be-compliant\/\"><i class=\"flaticon-right-arrow-1\"><\/i>Read more<\/a>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/article>\r\n\r\n\t         \r\n\r\n\t\t\t\t<article class=\"post-box blog-item\">\r\n\t\t\t\t\t<div class=\"post-inner\">\r\n\t\t\t\t\t    \t\t\t\t\t        <div class=\"entry-media\">\r\n\t\t\t\t\t\t\t\t<div class=\"post-cat\"><span class=\"posted-in\"><a href=\"https:\/\/viqtor.eu\/en\/category\/blog\/\" rel=\"category tag\">Blog<\/a><\/span><\/div>\t\t\t\t\t\t\t\t<a href=\"https:\/\/viqtor.eu\/en\/5-criteria-for-choosing-your-gdpr-compliance-software-in-2025\/\">\r\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"601\" height=\"510\" src=\"https:\/\/viqtor.eu\/wp-content\/uploads\/2024\/10\/Les-etapes-cles-pour-une-mise-en-conformite-RGPD-reussie-601x510.webp\" class=\"attachment-engitech-slider-post-thumbnail size-engitech-slider-post-thumbnail wp-post-image\" alt=\"Key steps for successful GDPR compliance\" \/>\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\t\t\t\t\t       \r\n\t\t\t\t\t    \t\t\t\t\t    <div class=\"inner-post\">\r\n\t\t\t\t\t\t\t<div class=\"entry-header\">\r\n\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<h3 class=\"entry-title\"><a href=\"https:\/\/viqtor.eu\/en\/5-criteria-for-choosing-your-gdpr-compliance-software-in-2025\/\" rel=\"bookmark\">5 criteria for choosing your GDPR compliance software in 2025?<\/a><\/h3>\r\n\t\t\t\t\t\t\t<\/div><!-- .entry-header -->\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<div class=\"btn-readmore\">\r\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/viqtor.eu\/en\/5-criteria-for-choosing-your-gdpr-compliance-software-in-2025\/\"><i class=\"flaticon-right-arrow-1\"><\/i>Read more<\/a>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/article>\r\n\r\n\t         \r\n\r\n\t\t\t\t<article class=\"post-box blog-item\">\r\n\t\t\t\t\t<div class=\"post-inner\">\r\n\t\t\t\t\t    \t\t\t\t\t        <div class=\"entry-media\">\r\n\t\t\t\t\t\t\t\t<div class=\"post-cat\"><span class=\"posted-in\"><a href=\"https:\/\/viqtor.eu\/en\/category\/blog\/\" rel=\"category tag\">Blog<\/a><\/span><\/div>\t\t\t\t\t\t\t\t<a href=\"https:\/\/viqtor.eu\/en\/what-are-the-risks-of-non-compliance-with-the-gdpr\/\">\r\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"601\" height=\"520\" src=\"https:\/\/viqtor.eu\/wp-content\/uploads\/2023\/04\/Securite-des-donnees-lerreur-est-humaine-601x520.webp\" class=\"attachment-engitech-slider-post-thumbnail size-engitech-slider-post-thumbnail wp-post-image\" alt=\"Data security: to err is human\" \/>\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\t\t\t\t\t       \r\n\t\t\t\t\t    \t\t\t\t\t    <div class=\"inner-post\">\r\n\t\t\t\t\t\t\t<div class=\"entry-header\">\r\n\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<h3 class=\"entry-title\"><a href=\"https:\/\/viqtor.eu\/en\/what-are-the-risks-of-non-compliance-with-the-gdpr\/\" rel=\"bookmark\">What are the risks of non-compliance with the GDPR?<\/a><\/h3>\r\n\t\t\t\t\t\t\t<\/div><!-- .entry-header -->\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<div class=\"btn-readmore\">\r\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/viqtor.eu\/en\/what-are-the-risks-of-non-compliance-with-the-gdpr\/\"><i class=\"flaticon-right-arrow-1\"><\/i>Read more<\/a>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/article>\r\n\r\n\t         \r\n\r\n\t\t\t\t<article class=\"post-box blog-item\">\r\n\t\t\t\t\t<div class=\"post-inner\">\r\n\t\t\t\t\t    \t\t\t\t\t        <div class=\"entry-media\">\r\n\t\t\t\t\t\t\t\t<div class=\"post-cat\"><span class=\"posted-in\"><a href=\"https:\/\/viqtor.eu\/en\/category\/blog\/\" rel=\"category tag\">Blog<\/a><\/span><\/div>\t\t\t\t\t\t\t\t<a href=\"https:\/\/viqtor.eu\/en\/gdpr-and-cookies-how-to-comply-with-the-latest-cnil-requirements\/\">\r\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"601\" height=\"520\" src=\"https:\/\/viqtor.eu\/wp-content\/uploads\/2023\/04\/Exercice-des-droits-dacces-portabilite-601x520.jpg\" class=\"attachment-engitech-slider-post-thumbnail size-engitech-slider-post-thumbnail wp-post-image\" alt=\"Exercising access rights, portability: what are the powers of a representative?\" \/>\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\t\t\t\t\t       \r\n\t\t\t\t\t    \t\t\t\t\t    <div class=\"inner-post\">\r\n\t\t\t\t\t\t\t<div class=\"entry-header\">\r\n\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<h3 class=\"entry-title\"><a href=\"https:\/\/viqtor.eu\/en\/gdpr-and-cookies-how-to-comply-with-the-latest-cnil-requirements\/\" rel=\"bookmark\">GDPR and cookies: how to comply with the latest CNIL requirements?<\/a><\/h3>\r\n\t\t\t\t\t\t\t<\/div><!-- .entry-header -->\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<div class=\"btn-readmore\">\r\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/viqtor.eu\/en\/gdpr-and-cookies-how-to-comply-with-the-latest-cnil-requirements\/\"><i class=\"flaticon-right-arrow-1\"><\/i>Read more<\/a>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/article>\r\n\r\n\t         \r\n\r\n\t\t\t\t<article class=\"post-box blog-item\">\r\n\t\t\t\t\t<div class=\"post-inner\">\r\n\t\t\t\t\t    \t\t\t\t\t        <div class=\"entry-media\">\r\n\t\t\t\t\t\t\t\t<div class=\"post-cat\"><span class=\"posted-in\"><a href=\"https:\/\/viqtor.eu\/en\/category\/blog\/\" rel=\"category tag\">Blog<\/a><\/span><\/div>\t\t\t\t\t\t\t\t<a href=\"https:\/\/viqtor.eu\/en\/8-mistakes-to-avoid-when-implementing-gdpr-compliance\/\">\r\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"601\" height=\"520\" src=\"https:\/\/viqtor.eu\/wp-content\/uploads\/2023\/04\/Exercice-des-droits-dacces-portabilite-601x520.jpg\" class=\"attachment-engitech-slider-post-thumbnail size-engitech-slider-post-thumbnail wp-post-image\" alt=\"Exercising access rights, portability: what are the powers of a representative?\" \/>\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\t\t\t\t\t       \r\n\t\t\t\t\t    \t\t\t\t\t    <div class=\"inner-post\">\r\n\t\t\t\t\t\t\t<div class=\"entry-header\">\r\n\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<h3 class=\"entry-title\"><a href=\"https:\/\/viqtor.eu\/en\/8-mistakes-to-avoid-when-implementing-gdpr-compliance\/\" rel=\"bookmark\">The 8 mistakes to avoid when complying with GDPR<\/a><\/h3>\r\n\t\t\t\t\t\t\t<\/div><!-- .entry-header -->\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<div class=\"btn-readmore\">\r\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/viqtor.eu\/en\/8-mistakes-to-avoid-when-implementing-gdpr-compliance\/\"><i class=\"flaticon-right-arrow-1\"><\/i>Read more<\/a>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/article>\r\n\r\n\t         \r\n\r\n\t\t\t\t<article class=\"post-box blog-item\">\r\n\t\t\t\t\t<div class=\"post-inner\">\r\n\t\t\t\t\t    \t\t\t\t\t        <div class=\"entry-media\">\r\n\t\t\t\t\t\t\t\t<div class=\"post-cat\"><span class=\"posted-in\"><a href=\"https:\/\/viqtor.eu\/en\/category\/blog\/\" rel=\"category tag\">Blog<\/a><\/span><\/div>\t\t\t\t\t\t\t\t<a href=\"https:\/\/viqtor.eu\/en\/gdpr-checklist-for-very-small-and-small-businesses-essential-steps-to-be-compliant-by-2025\/\">\r\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"601\" height=\"520\" src=\"https:\/\/viqtor.eu\/wp-content\/uploads\/2023\/04\/Decisions-automatisees-comment-le-RGPD-est-il-mis-en-oeuvre-601x520.jpg\" class=\"attachment-engitech-slider-post-thumbnail size-engitech-slider-post-thumbnail wp-post-image\" alt=\"Automated decisions: how is the GDPR implemented?\" \/>\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\t\t\t\t\t       \r\n\t\t\t\t\t    \t\t\t\t\t    <div class=\"inner-post\">\r\n\t\t\t\t\t\t\t<div class=\"entry-header\">\r\n\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<h3 class=\"entry-title\"><a href=\"https:\/\/viqtor.eu\/en\/gdpr-checklist-for-very-small-and-small-businesses-essential-steps-to-be-compliant-by-2025\/\" rel=\"bookmark\">GDPR Checklist for VSEs\/SMEs: The Essential Steps to Be Compliant in 2025<\/a><\/h3>\r\n\t\t\t\t\t\t\t<\/div><!-- .entry-header -->\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<div class=\"btn-readmore\">\r\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/viqtor.eu\/en\/gdpr-checklist-for-very-small-and-small-businesses-essential-steps-to-be-compliant-by-2025\/\"><i class=\"flaticon-right-arrow-1\"><\/i>Read more<\/a>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/article>\r\n\r\n\t         \r\n\r\n\t\t\t\t<article class=\"post-box blog-item\">\r\n\t\t\t\t\t<div class=\"post-inner\">\r\n\t\t\t\t\t    \t\t\t\t\t        <div class=\"entry-media\">\r\n\t\t\t\t\t\t\t\t<div class=\"post-cat\"><span class=\"posted-in\"><a href=\"https:\/\/viqtor.eu\/en\/category\/blog\/\" rel=\"category tag\">Blog<\/a><\/span><\/div>\t\t\t\t\t\t\t\t<a href=\"https:\/\/viqtor.eu\/en\/why-the-gdpr-is-a-key-element-of-a-companys-cybersecurity\/\">\r\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"601\" height=\"504\" src=\"https:\/\/viqtor.eu\/wp-content\/uploads\/2024\/10\/Pourquoi-le-RGPD-est-un-element-cle-de-la-cyber-securite-dune-entreprise-601x504.webp\" class=\"attachment-engitech-slider-post-thumbnail size-engitech-slider-post-thumbnail wp-post-image\" alt=\"Why GDPR is a key element of a company&#039;s cybersecurity\" \/>\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\t\t\t\t\t       \r\n\t\t\t\t\t    \t\t\t\t\t    <div class=\"inner-post\">\r\n\t\t\t\t\t\t\t<div class=\"entry-header\">\r\n\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<h3 class=\"entry-title\"><a href=\"https:\/\/viqtor.eu\/en\/why-the-gdpr-is-a-key-element-of-a-companys-cybersecurity\/\" rel=\"bookmark\">Why GDPR is a key element of a company&#039;s cybersecurity<\/a><\/h3>\r\n\t\t\t\t\t\t\t<\/div><!-- .entry-header -->\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<div class=\"btn-readmore\">\r\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/viqtor.eu\/en\/why-the-gdpr-is-a-key-element-of-a-companys-cybersecurity\/\"><i class=\"flaticon-right-arrow-1\"><\/i>Read more<\/a>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/article>\r\n\r\n\t        \t    <\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d46efd ot-traditional elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d46efd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-704b582 ot-flex-column-vertical\" data-id=\"704b582\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-122dcab elementor-align-center 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significantly changed the world of digital marketing in Europe and beyond. This law imposes strict rules on the collection, processing, and storage of [\u2026]<\/p>","protected":false},"author":1,"featured_media":13492,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37],"tags":[],"class_list":["post-12998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les impacts du RGPD sur le marketing digital<\/title>\n<meta name=\"description\" content=\"Comment le RGPD impacte-t-il le marketing digital\u202f? 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